Rock Content

APRIL 8, 2024

These statistics show the importance of local SEO. While the basic idea behind local SEO isn’t difficult to understand, finding success in this critical marketing tool can be tricky. You can also sponsor events for local organizations and nonprofits. They would include inbound links in their marketing materials.

SEO 82

SEO Place Promotion Marketing Strategy 82

Power Digital Marketing

DECEMBER 10, 2022

1 Since its inception, Instagram has become the third highest-grossing social media platform in the world and one of the most popular marketing channels for businesses large and small. It’s time to scroll through your ultimate guide to Instagram marketing. Why choose Instagram marketing? The benefits of Instagram marketing.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Neil Patel

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Start Early and Have a Plan.

Digital Marketing 140

Digital Marketing Shoppers Retail Marketing 140

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. If they sense you’re trying to manipulate them with your marketing. Instead of sell, sell, sell. What do you mean?

Gen Z 74

Gen Z Health Marketing Marketers 74

Hubspot Marketing

SEPTEMBER 16, 2019

Now, billboard advertising isn’t your typical inbound marketing methodology. Plus, if companies like MINI can incorporate inbound marketing elements in their billboard advertising, you can, too! Whether you call on humor, anger, empathy, or cleverness, use emotional marketing tactics in your billboard design to make it memorable.

Advertising 128

Advertising Advertisers Inbound Marketing Entertainment 128

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. Develop a professional summary statement that effectively summarizes experience in marketing and communications. New to ChatGPT?

Product 92

Product Real Estate User-Generated Fashion 92

Businesses Grow

JANUARY 5, 2023

My special guest today on the Marketing Companion is Tom Peters. One statistic that drives me crazy: Only about 20% of people are engaged in their job. There’s been a general theme in my books — the subtitle of Marketing Rebellion was the most human company wins. Click to hear Episode 263. And back to community.

Gen Z 116

Gen Z Place Education Branding 116

Hubspot Marketing

MARCH 20, 2018

You can also use them for more than just country notation; as you can see, we have a subdirectory that indicates you're on the "/marketing/" blog. For all we know, marketers may be overly concerned with whether their domain is a.com,info or even.com.mx, but user might not even notice. com" (or ".org," Australian Responses.

SEO 135

SEO Shipping User-Generated Retail 135

Adobe Experience Cloud Blog

AUGUST 6, 2018

So you’ve embarked on a career with a marketing agency. In fact, the Bureau of Labor Statistics predicts a 19% rise in marketing analyst roles by 2024. Because every sector is now thinking deeply about marketing and data, analyst jobs can be found everywhere. What Makes a Successful (and Happy) Marketing Pro.

Thought Leadership 91

Thought Leadership Retail Education Communications 91

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB 8k62h9NJjB [my latest] pic.twitter.com/JGSDtF8oor. —

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. This makes them excellent fact-checkers and concise writers, but they often dislike self-promotion and find the principles of marketing foreign.

Copywriting 109

Copywriting Analytics Content Marketing Management 109

Sprout Social

JUNE 1, 2016

So you don’t have a marketing team with fancy titles like “Inbound Marketing Manager” or “Social Media Analyst.” But what if you are completely confused about how to market to and engage with these users as a small business owner? Who doesn’t love free marketing? Statistics. Did you know there are 1.04

Inbound Marketing 99

Inbound Marketing Promotion Analytics Management 99

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketing 106

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. That’s because marketers are often so laser-focused on attracting customers and followers. Meanwhile, recent social media statistics point to the need to appeal to customers on-the-go.

Shoppers 118

Shoppers eCommerce Promotion Shipping 118

Sprout Social

DECEMBER 4, 2019

This kind of platform enables teams to work more efficiently and realize value from social in real-time, giving social marketers more time to dedicate toward honing their strategies, scaling initiatives and growing customer relationships. It is so incredibly time-consuming to manage social,” said Chief Marketing Officer Katie Bisbee. “It

Branding 61

Branding Thought Leadership Analytics Management 61

Neil Patel

DECEMBER 4, 2020

Brands have used microsites for marketing campaigns or brand awareness. Like nearly anything else in the marketing world, microsites have pros and cons. Pro: Microsites May Help Visitors Focus On Your Marketing Campaigns. Just like every marketing campaign you’ve launched in the past, you need to create buyer personas.

User-Generated 141

User-Generated SEO Promotion Education 141

Marketing Insider Group

DECEMBER 7, 2020

They studied participants who received two different kinds of donation requests from the well-known nonprofit Save the Children, an organization that aims to promote all children’s rights and provide support around the globe to uphold them. I met her when we both served on the board of a business marketing association.

Real Estate 107

Real Estate Transform CMO Promotion 107

Duct Tape Marketing

MARCH 26, 2019

Transcript of Erasing Limits to Find Your Purpose written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Hello and welcome to another episode of the Duct Tape Marketing podcast. Back to Podcast. Transcript. This is John Jantsch.

Energy 67

Energy Education Finance Law 67

Hubspot Marketing

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. It also enables people to compare and contrast the statistics for different websites over time.

User-Generated 142

User-Generated eBook Inbound Marketing Advertising 142

Content Marketing Institute

JANUARY 21, 2019

I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? 15% of B2B brands implement influencer marketing via “consistent, integrated campaigns,” according to research from Traackr and Altimeter Group. To summarize: Target audience = digital marketers.

Content Marketing 97

Content Marketing Influencer Marketing Marketing Marketers 97

Moz

MAY 19, 2019

Posted by matt_gillespie There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. From Seagate. This is especially true when it comes to brands.

Content Marketing 58

Content Marketing Transform Whitepaper Marketing 58

Neil Patel

NOVEMBER 10, 2020

If you think that statistic is high, you’ll want to sit down before I tell you the volume of emails being sent. Yet email remains one of the most effective channels of marketing , with a median ROI that’s nearly 5x that of other channels like social media, direct mail, and paid search. It seems impossible to stick out in this crowd.

Direct Mail 145

Direct Mail Entertainment Email Marketing Communications 145

Campaign Monitor

FEBRUARY 25, 2022

Generating content for newsletters month after month can prove challenging for even the most seasoned (and creative) marketer. . For example, check out how Ahrefs , an SEO and digital marketing tool, announced their price increase and provided reasons (plus new benefits) for users. Social proof is a powerful marketing tool.

Whitepaper 75

Whitepaper Customer loyalty Education eBook 75