Hubspot Marketing

MAY 6, 2024

Some people say it‘s his ego; others think it’s a marketing move, seeking more attention. Curious about the impact, I researched and spoke with marketers to understand how these changes affected them. This type of app combines messaging, social networking, e-commerce, delivery services, and online banking. The worst catch?

Advertising 85

Advertising Advertisers User-Generated Marketing 85

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. With the many platforms and apps, it can take time to understand where your audience spends time online. Digital analytics provides performance-based metrics based on a campaign in the market.

Marketing Strategy 138

Marketing Strategy Whitepaper Key Performance Indicator Analytics 138

SmartBrief - Marketing

FEBRUARY 27, 2024

The livestreaming market is estimated to grow from $1.49 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. These tools transform passive viewers into active participants, creating a dynamic, community-driven experience. billion in 2023 to $3.09

Transform 98

Transform Entertainment Fashion Education 98

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. You can start with minimal risk by launching an online side hustle.

Transform 226

Transform Education Price User-Generated 226

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing Ethics 100

Marketing Ethics Transform Copywriting CMO 100

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 103

PR Customer loyalty User-Generated Marketing 103

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. of Corporate Communications for media companies Macmillan and Primedia.

Event Marketing 104

Event Marketing Marketing Marketers Education 104

Martech

JULY 12, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. How many people have joined Threads?

Marketing 98

Marketing Marketers Retail Social Media Marketing 98

Jeff Bullas

FEBRUARY 23, 2023

A set of websites for paid online writing jobs that would guarantee you work every time you needed it? Join the Side Hustle Strategies Membership Community to get the inspiration, resources, and community to start and grow your side hustle. Sites that offer paid online writing jobs: 1. It can be stressful.

eCommerce 246

eCommerce Education Management Product 246

Jeff Bullas

FEBRUARY 26, 2023

” Emma Wakely, Travel Blogger and Influencer, @wanderingsupertramps “Instead of spending endless amounts of time liking photos to get growth for our clients, we can spend it creating compelling content and cultivating a community on the accounts we run. It’s a must-have for any serious Instagram marketer.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Buffer Marketing

FEBRUARY 5, 2024

Despite its ominous name, dark social is just a fancy way of referring to untrackable conversations in online spaces.   This includes sharing links over private channels such as direct messaging, email, and SMS, which are not visible to the public, search engines, or marketers. That’s dark social.

Analytics 101

Analytics User-Generated Digital Marketing Communications 101

Search Engine Land

JULY 6, 2023

Marketers have been growing increasingly concerned about advertising on Twitter. But where are marketers going if Twitter is no longer their go-to option for advertising? Threads Active users: 30 million Meta’s Twitter alternative Threads launched yesterday , with 5 million people signing up in the first few hours.

Affiliate Marketing 95

Affiliate Marketing Advertising Advertisers Marketing 95

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 100

Marketing Marketers User-Generated Promotion 100

Search Engine Land

JULY 11, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. How many people have joined Threads?

Marketing 96

Marketing Marketers Retail Advertising 96

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. 8 Data-Backed Recommendations for Social Media Marketers in 2023.

Social Media Marketing 112

Social Media Marketing Gen Z Millennials Influencer Marketing 112

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Gen Z 121

Gen Z Entertainment Transform User-Generated 121

Hubspot Marketing

MAY 24, 2023

Successful empathetic marketing is about connecting your audience and your brand. Below, let’s go over why empathetic marketing is such a powerful strategy for businesses of all types and sizes, tips for infusing more empathy into your marketing, and a few real-life examples of empathetic marketing in practice.

Marketing 127

Marketing Marketers Entertainment Education 127

Buffer Marketing

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning!  The soaps sold out within hours. 

User-Generated 111

User-Generated Price Retail Marketing 111

Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Use email marketing to promote the ebook with your existing audience.

eBook 142

eBook Promotion User-Generated Inbound Marketing 142

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Community blogging sites. Form communities and discuss relevant news within them.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Martech

MAY 30, 2023

That may be because they are the future of online life and we don’t know exactly what that future will look like. Whatever you call it, it’s already an essential part of life online with 400 million people using versions of it monthly for games, conferences, concerts and more, according to one study.

Fashion 115

Fashion Marketing Marketers Entertainment 115

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Gen Z 114

Gen Z Entertainment Transform User-Generated 114

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 110

Social Media Marketing Marketing Strategy User-Generated Marketing 110

Hubspot Marketing

OCTOBER 16, 2023

Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy. Launch the Threads app and sign in using your existing Instagram account credentials.

Social Media Marketing 97

Social Media Marketing Marketing Marketers Promotion 97

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 111

Energy Marketing Marketers Direct Mail 111

Hubspot Marketing

NOVEMBER 11, 2023

Shortly after, Moxy Hotels’ Manhattan branch launched their Playful Stays to offer “endless amusements enlivened with the spirit of the absurd.” Gas, which allows users to anonymously compliment each other, launched late last August. This focus on social positivity is echoed by new community app Niche , hot off a $1.8-million

Branding 86

Branding Product Marketing Marketers 86

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” Gamers have long constituted a network of online communities.

Transform 143

Transform Retail Marketing Marketers 143

Martech

MAY 18, 2022

Get the daily newsletter digital marketers rely on. Despres has been heavily involved with virtual spaces for almost twenty years and has become my go-to for all things related to building and engaging virtual communities. Ten rules of the road for metaverse marketing. Processing.Please wait.

Marketing 143

Marketing Marketers Advertising Advertisers 143

Sachs Marketing Group

APRIL 30, 2024

Digital marketing agencies offer a wide array of services including SEO, social media marketing, PPC advertising, web design and development, content creation, email marketing, and reputation management. What Services Do Digital Marketing Agencies Offer? Email campaigns are used to send promotions directly to customers.

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. For instance, these two platforms have large communities of online gamers. TikTok launched the campaign and let its users do the rest.

Social Media Marketing 105

Social Media Marketing Non-Profit User-Generated Transform 105

Businesses Grow

DECEMBER 18, 2023

I just went through a bizarre experience in a big brand Discord community where I received death threats and encouragement to commit suicide. When I go through something troubling and new in the marketing world, I usually write about it. I was threatened and harassed in a Discord community sponsored by a celebrated global brand.

Branding 115

Branding PR CMO Education 115

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Fortunately, there are many entry points for brands to tap into the highly-engaged gaming community. Getting started with dynamic in-game advertising.

Advertising 100

Advertising Advertisers Marketing Marketers 100

Lynton Web

NOVEMBER 13, 2023

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. Let's dig into the basics of crafting a killer event marketing strategy that'll have people signing up in droves. Why is Event Marketing Important?

Event Marketing 59

Event Marketing Marketing Marketers Energy 59

Hubspot Marketing

SEPTEMBER 26, 2022

Online communities are internet groups where people with shared interests interact, have discussions, and form relationships. According to HubSpot’s State of Consumer Trends Report , 24% of social media users have actively participated in an online community in the last three months. Takeaways for Marketers.

Gen Z 105

Gen Z Customer loyalty User-Generated Communications 105

Hubspot Marketing

FEBRUARY 5, 2024

? FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). In this article, I will share five inspirational examples of effective marketing for financial services.

Marketing 97

Marketing Marketers User-Generated Influencer Marketing 97

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 87

Influencer Marketing User-Generated Education CRM 87

Martech

MAY 16, 2024

The Senate roadmap doesn’t point us toward a future in which patients, workers, and communities are protected from the current and future excesses of the use of AI tools and systems. Now here are this week’s AI-powered martech features, launches and releases. Trustpilot added features to its online review platform.

User-Generated 94

User-Generated Market Research Communications Customer 94