Search Engine Land

SEPTEMBER 12, 2023

These sessions also often make us think about ways to test and learn. Test and learn from with a larger dataset than usual During the holiday season, I’ve seen ecommerce site traffic surge by as much as 70%. This increased activity makes it a great time to spot data trends – and quickly test new ideas. Keep it simple.

eCommerce 139

eCommerce PR Marketing Marketers 139

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customer 101

Customer B2C Transform Retail 101

Martech

APRIL 4, 2024

People with the kind of personality traits that set them up for success. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? Service mindset The best marketers don’t just sell.

Email Marketing 89

Email Marketing Law Marketing Marketers 89

Marketing Insider Group

SEPTEMBER 9, 2016

Personality tests are perhaps the most well-liked and popular type of quiz, particularly on social networking sites. These tests or quizzes come in all different shapes, sizes, and outcomes. The post Best Practices for Creating a Personality Test appeared first on Marketing Insider Group.

Marketing 49

Marketing Marketers Content Marketing 49

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Customer Acquisition 122

Customer Acquisition User-Generated Marketing Marketers 122

Martech

FEBRUARY 20, 2024

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles.

Marketing 122

Marketing Marketers Management Customer 122

Ariyh

JANUARY 1, 2024

This is a 3min practical summary of a scientific study 🎓 Join 24,793 marketers who use science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Want a faster, more effective way to run your website? in its other main markets and by 9.3% New to Ariyh ? Curious why?

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Analytics 105

Analytics Email Marketing User-Generated Marketing 105

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Social Media Marketing 111

Social Media Marketing B2C Whitepaper Marketing 111

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Key Performance Indicator 103

Key Performance Indicator Transform Marketing Mix Marketing 103

Hubspot Marketing

NOVEMBER 20, 2023

So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Berrios and Bolus understand these struggles first-hand.

Influencer Marketing 122

Influencer Marketing User-Generated Marketing Marketers 122

Litmus

DECEMBER 19, 2023

With 60% of companies needing at least four stakeholders to review an email before it goes out, you’re going around and around and around testing and tweaking for every campaign. We tested five million emails last year. But if your emails don’t actually get to the inbox, your email marketing program won’t get much traction.

Email Marketing 94

Email Marketing Real Estate Marketing Marketers 94

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Email Marketing 127

Email Marketing Marketing Marketers CMO 127

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. While these super-specialized roles have never been ideal for agile marketing , they will be even more problematic with the onset of AI.

Millennials 112

Millennials Marketing Marketers Marketing Automation Platform 112

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data and personalization: Brands need to create a highly personalized experience for their customers.

Digital Marketing 138

Digital Marketing Customer loyalty User-Generated Marketing 138

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

eCommerce 134

eCommerce Law Shipping Email Marketing 134

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

CRM 100

CRM New Technology Marketing Marketers 100

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. It’s not hard to come up with examples where marketing blunders produced representational harms that drew immediate backlash.

Customer loyalty 110

Customer loyalty Marketing Marketers Education 110

Businesses Grow

MARCH 27, 2023

Now, let’s get on with the ten tests! Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. I need to create a marketing strategy. A full report on virtually anything in two seconds! More on that in a minute.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Duct Tape Marketing

SEPTEMBER 20, 2012

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Bob Bare – Enjoy! Does Your Brand Pass The Personality Test? Marketers help cultivate this consumer-brand relationship by aligning their brand’s identity with what consumers aspire to be. It’s time to take the personality test: .

Branding 68

Branding Price Education Customer 68

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. The evolving talent marketplace While degrees used to signal a person’s abilities, skills and potential, the landscape has changed dramatically.

CMO 114

CMO Marketing Marketers Analytics 114

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. Dig deeper: What are marketing attribution and performance management platforms?

Performance Marketing 108

Performance Marketing Branding Customer Acquisition Customer loyalty 108

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. This article tackles the top mistakes that cause PPC A/B tests to fail, plus practical tips to ensure your tests deliver meaningful results.

Customer Journey 102

Customer Journey PR Marketing Marketers 102

Martech

MAY 12, 2023

Are you looking for inspiration to improve your organization’s marketing performance? As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart. I caught that website conducting an A/B test. Look for opportunities to test things out.

Shoppers 121

Shoppers B2C eCommerce Marketing 121

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. Almost one in five executives are using or testing out AI to improve their marketing processes this year.

CRM 121

CRM Transform User-Generated Marketing 121

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Personalized Marketing 135

Personalized Marketing Marketing Marketers Energy 135

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” ” The master class is aimed at email marketers with one or two year’s experience under their belts.

Email Marketing 117

Email Marketing Marketing Marketers Education 117

Litmus

AUGUST 14, 2023

At Litmus, our passion lies in helping marketers efficiently create impactful emails. For over 15 years, we’ve collaborated with marketers worldwide, enabling them to craft incredible audience experiences. The release of the iPhone years ago transformed email marketing forever.

Email Marketing 79

Email Marketing Transform Shoppers B2C 79

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many B2B marketers pay too little attention to the message they are delivering.

Transform 114

Transform Marketing Marketers User-Generated 114

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 109

User-Generated Price Retail Marketing 109

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 102

Influencer Marketing Health Transform Marketing 102

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. This isn’t to say I don’t do any top-of-the-funnel marketing. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery.

Email Marketing 100

Email Marketing Customer Acquisition PR Health 100

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

CRM 107

CRM Marketing Marketers Customer Journey 107

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing. The following are statistics drawn from 1350+ U.S.

Whitepaper 123

Whitepaper eBook User-Generated Marketing 123

Martech

OCTOBER 27, 2023

Google is preparing to test a new feature in Chrome that will allow users to hide their IP addresses by using proxy servers. But given Chrome’s domination of the browser market , the move will have a significant impact, not least on marketing. Personalization is about to get harder. Google is moving fast.

Marketing 121

Marketing Marketers Advertising Advertisers 121