Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Transform 107

Transform Manufacturing Pharmaceutical Analytics 107

Martech

FEBRUARY 20, 2024

Your entire outreach will fail if your call to action (CTA) is weak. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Yet, a truly good CTA isn’t just about personalization. Here are five basic characteristics of a powerful call to action: Clarity.

Gen Z 106

Gen Z Millennials Email Marketing Place 106

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns.

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Take, for instance, the ripple effects of iOS 17 privacy changes and the upcoming Google Chrome Cookie Deprecation , both casting a profound impact on tracking and data collection practices. Convert Website Visitors into Real Contacts!

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Gen Z 121

Gen Z Pharmaceutical Customer Acquisition Marketing 121

Unbounce

JULY 5, 2023

Both Netflix and Google have collected boatloads of data from the millions of people using their products. Like “To whom it may concern” or “Actions speak louder than words.”) Netflix and Google collect this data so they can make predictions about what you want next. How is AI used in marketing? The answer: AI, baby.

Transform 126

Transform Analytics Marketing Marketers 126

Hubspot Marketing

JANUARY 13, 2023

A lead is any person who indicates interest in a company's product or service in some way, shape, or form. This process would be far less intrusive than if they'd just called you out of the blue with no knowledge of whether you even care about car maintenance, right? Marketing Qualified Lead (MQL). What is a lead?

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Martech

APRIL 28, 2022

” Part of the modern marketer’s responsibility is to reduce the number of impersonal touches prospects face. .” ” Part of the modern marketer’s responsibility is to reduce the number of impersonal touches prospects face. Here are three ways Butler recommends marketers deliver better customer experiences.

Customer Journey 112

Customer Journey Analytics Marketing Marketers 112

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Transform 71

Transform User-Generated Marketing Marketers 71

Customers.ai

NOVEMBER 14, 2023

In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. Unfortunately, companies like Google and Apple are making it harder and harder to get visitor data. ClickIDs are going away and remarketing audiences are shrinking.

User-Generated 120

User-Generated Health B2C Analytics 120

Martech

MAY 30, 2023

You have likely seen this phrase in plenty of marketing blogs. But many companies make the mistake of relying too heavily on intrusive marketing tactics like cold calls, pop-up ads and sponsored posts. This is where reception marketing comes into play. The reception marketing solution?

Marketing 95

Marketing Marketers Customer Journey Customer 95

Scoop.it!

OCTOBER 5, 2023

But what is a substitute for the old-good (yet no longer effective) marketing tactics? Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. This article will help you understand ABM better, so you don’t have to suffer from costly mistakes and will see results faster.

Customer 105

Customer Analytics Marketing Marketers 105

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 132

Gen Z Content Marketing Marketing Marketers 132

Hubspot Marketing

FEBRUARY 13, 2024

The industry manages much data, customer service, and daily trend analysis. Done well with automation, finance businesses' marketing tasks can take half the time to complete. Done well with automation, finance businesses' marketing tasks can take half the time to complete. The finance industry lends itself well to AI.

Finance 92

Finance Transform CRM Price 92

Hubspot Marketing

DECEMBER 26, 2023

Fresh types of content can expand your reach to attract more — and possibly better — leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Experimenting with your lead generation content is crucial to build a strong content strategy.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

MARCH 3, 2023

Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. Tracking your email engagement can help you understand whether or not your email marketing efforts are effective. Table of Contents What is email engagement? Always send a welcome email.

Real Estate 126

Real Estate CRM Email Marketing Energy 126

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. That way, you can harness the true marketing potential of AI.

Marketing 90

Marketing Marketers Communications Market Segmentation 90

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Eighty-seven. Graphic source: Keap report.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Marketing Insider Group

MAY 11, 2021

They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. To create the best possible buyer’s journey for your target audience, you must first know them well and understand their behaviors and actions at different touch points. Source: SuperOffice.

Analytics 139

Analytics Marketing Marketers User-Generated 139

Hubspot Marketing

NOVEMBER 27, 2023

If you’re like most marketers, you’ve tried out a generative AI tool. In five years, many companies will be creating AI marketing campaigns. Let’s take a look at how to create an AI marketing campaign: what the possibilities and limitations are, as well as what tools will give you the best results. Or do they?

Product 86

Product User-Generated eCommerce Marketing 86

Tiecas

MARCH 11, 2024

A truly effective industrial website is a lead-generation engine, and your site’s strategic makeover must address the aesthetics and inner workings that drive potential buyers toward meaningful action. These essential questions are not simply a marketing exercise. Does your brand resonate with your target audience?

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Customers.ai

APRIL 18, 2024

In the rapidly shifting sands of the digital marketing landscape, advertisers find themselves grappling with an array of ever-evolving challenges. Why You Need First-Party Data First-Party Data From Customers.ai Why You Need First-Party Data First-Party Data From Customers.ai Enter Restore by Customers.ai—an

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

Hubspot Marketing

JUNE 28, 2018

We've seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us. Your visitors expect the same personalized experience on your own website -- and in your calls-to-action (CTAs) as well. Hint: the perform way better.) Personalized Calls to Action Convert 202% Better.

Real Estate 144

Real Estate Inbound Marketing Education Customer 144

Marketing Insider Group

AUGUST 10, 2021

Calls-to-Action (CTAs) are everything in B2B marketing. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Copy: The text of your CTA must include strong action words.

eBook 144

eBook User-Generated Whitepaper Education 144

Neil Patel

JANUARY 3, 2022

A good social media campaign will convert at less than 1 percent. Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. These factors are important, and it is why account-based marketing is a great opportunity. What Is Account-Based Marketing?

Direct Mail 127

Direct Mail Marketing Marketers Retail 127

Hubspot Marketing

APRIL 11, 2022

Despite its impressive reach, many business owners are still overlooking its marketing potential. At the end of that period, we were averaging 30,000 call-to-action clicks per month from Instagram, and converting 30% of the users who landed on our website from our Instagram page into email subscribers. Jump on trends.

Branding 145

Branding Non-Profit Promotion Email Marketing 145

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. But how did I create this guide?

Transform 77

Transform User-Generated Marketing Marketers 77

Neil Patel

JULY 12, 2021

Marketing is important to your business. Just call me Captain Obvious. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? The good news?

CRM 145

CRM Price User-Generated Marketing 145

Hubspot Marketing

JUNE 16, 2023

In fact, 47% of marketers in 2022 say they test different email subject lines to optimize their emails' performance and increase click-through rates. Urgency Creating a sense of urgency is an efficient way to get people to take action. Personalization Image Source No two email subscribers are the same.

Email Marketing 144

Email Marketing eBook Food Communications 144

Rock Content

MAY 3, 2024

For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. Using e-books in content strategy is nothing new.

Transform 82

Transform Key Performance Indicator User-Generated Education 82

Vertical Response

NOVEMBER 27, 2023

Email marketing automation has become an essential tool for email marketers in today’s fast-paced digital landscape. By leveraging automation technology, marketers can streamline their email campaigns, increase efficiency, and deliver personalized content to their subscribers.

Email Marketing 49

Email Marketing Marketing Marketers Customer Journey 49

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Begin by clearly defining the goal or problem you need data to address.

Transform 83

Transform Key Performance Indicator Analytics User-Generated 83

Neil Patel

JULY 6, 2020

But how do you know if your landing page will convince your readers to convert ? A landing page is a dedicated web page, often called a squeeze or splash page. The objective is to collect your visitor’s data through a lead capture form. And why do so many people struggle to convert their customers? What is a landing page?

Copywriting 145

Copywriting User-Generated Product Customer 145

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Whitepaper 115

Whitepaper CMO Marketing Marketers 115