Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. They’re all available on the most popular podcast apps and probably the lesser-known ones as well.

Marketing Ethics 104

Marketing Ethics Transform Copywriting CMO 104

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Image Source As a marketer, this makes sense.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. Here are some additional forms of PR content that can maximize your marketing strategy by positioning you as a credible thought leader in your industry: 1.

PR 130

PR Thought Leadership SEO Marketing 130

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 114

Customer Journey SEO Customer Transform 114

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., Email Marketing. Here’s what we found out.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Businesses Grow

SEPTEMBER 30, 2022

On the new episode of The Marketing Companion, I thought I would have some fun debating the most relevant marketing trends for the next two years with Dennis Yu. Dennis and I debate 10 relevant marketing trends: Metaverse. email marketing. Influencer marketing. Content marketing. Social media marketing.

Market Trends 103

Market Trends Influencer Marketing Social Media Marketing Marketing 103

Businesses Grow

MAY 30, 2023

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. In fact, it is astonishing, unique, surprising, and, well … amazing!

Copywriting 143

Copywriting Direct Mail Advertising Advertisers 143

Hubspot Marketing

FEBRUARY 16, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. So does that mean influencer marketing is no longer effective? Marketing Snippets The latest marketing news and strategy insights. Not exactly.

Influencer Marketing 122

Influencer Marketing Social Media Marketing Marketing Marketers 122

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Search Engine Land

FEBRUARY 19, 2024

To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. What is an SEO strategy? A quick Google search for “SEO strategy” provides no shortage of articles. Step 1 is SEO research. Clarify your SEO goals and KPIs.

SEO 117

SEO Whitepaper User-Generated Price 117

Businesses Grow

NOVEMBER 20, 2023

There are two main reasons: Enhance your Search Engine Optimization (SEO) or build personal authority. Increasingly, I favor the authority strategy because I believe SEO success is out of reach for many businesses. Building authority means you don’t have to depend on SEO algorithms any more. Content every week.

SEO 127

SEO Branding Place Education 127

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 126

Whitepaper Content Marketing Thought Leadership Marketing 126

Search Engine Land

FEBRUARY 6, 2024

Link building has been considered one of the most important SEO strategies for a long time. But SEO has evolved. Key insights: Digital PR for SEO is not link building but an alternative to link building. Integrated SEO and PR. This is why digital PR and SEO have become so integrated around reputation. Dig deeper.

PR 118

PR SEO Customer Journey Thought Leadership 118

Hubspot Marketing

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches.

User-Generated 143

User-Generated Marketing Marketers SEO 143

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Strategies for SEO Success: Learn actionable strategies to navigate the changing landscape of SEO and stay ahead of the competition.

SEO 52

SEO Whitepaper B2C Transform 52

Search Engine Land

OCTOBER 31, 2023

And, if your game is SEO , there are many ways to stay on top of news, trends, tips and tricks to keep you sharp and informed. Here are my nine top ways to stay on top of news, changes, and transformative ideas that will keep your SEO sharp and your knowledge at its best throughout your career. The SEO Mindset Podcast.

SEO 115

SEO Transform Digital Marketing Education 115

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. Here’s our list of the top B2B marketers to follow. A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Matt Heinz. followers).

CMO 121

CMO Millennials Marketing Marketers 121

Hubspot Marketing

MARCH 28, 2022

Similarly, as a marketer, being an expert in your field is crucial. Below, let's review what thought leadership is and how to use it in your marketing strategy. A person or company might use thought leadership as a content marketing strategy because providing value to your audience demonstrates your brand helpfulness.

Thought Leadership 121

Thought Leadership Content Marketing Finance Real Estate 121

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. and i ncreasing revenue (43%).

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 83

Influencer Marketing Marketing Marketers SEO 83

Hubspot Marketing

SEPTEMBER 7, 2022

Podcasts have become increasingly popular over the years for a variety of reasons. As more people work from home, listening to podcasts helps them feel like they're a part of a discussion among friends. Podcasts are also easily accessible and can be listened to anywhere, whether you're on a long commute or a quick jog.

Health 124

Health Promotion SEO Email Marketing 124

Hubspot Marketing

SEPTEMBER 19, 2022

According to our 2022 Marketing Trends Survey report , 34% of marketers plan to stop leveraging podcasts or other audio content in 2022. It’s likely because of the major roadblocks that marketers still face in the podcast marketing space. Organic Discoverability. Organic Discoverability.

Branding 93

Branding Marketing Marketers Promotion 93

Search Engine Land

APRIL 30, 2024

Every SEO professional knows this, too. Is SEO dead? Those of us who’ve been in SEO for a while have lost count by now of how often the mainstream media has declared that “SEO is dead.” Only time will tell what the exact landscape will look like, but one thing is for sure: the world will need a lot more “SEO.”

SEO 117

SEO Thought Leadership User-Generated Shipping 117

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

Search Marketers 132

Search Marketers Neuromarketing SEO Marketing 132

Digital Marketer

OCTOBER 6, 2022

LinkedIn released “The 15 Best Podcasts for Modern Marketers” and guess what … we made it! Tequia Burt Editor in Chief, LinkedIn Ads Blog – The 15 Best Podcasts for Modern Marketers. Podcasts give us a seamless way to entertain and inform ourselves while going through the daily motions.

Customer Acquisition 79

Customer Acquisition Entertainment Digital Marketing Marketing 79

Neil Patel

MAY 31, 2021

I thought I would let you into my mind, so you can see how I think of marketing. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. It’s a digital marketing agency where we help companies of all sizes grow. My company is NP Digital.

PR 145

PR Marketing Marketers SEO 145

Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. How did you come to be in marketing? And it’s only when I landed in Canada as an immigrant in 2017 that I saw an opportunity to transition to marketing. Get the daily newsletter digital marketers rely on.

SEO 107

SEO Entertainment Marketing Marketers 107

Search Engine Land

NOVEMBER 7, 2022

SEO and content marketing go together so well. For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience. .

SEO 108

SEO Content Marketing Marketing Marketers 108

Hubspot Marketing

FEBRUARY 21, 2023

Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can be a big project, we’ve compiled a checklist of things you need for your website redesign to achieve all your marketing goals. Three strong forms of content are blogs, podcasts, and videos.

CRM 96

CRM Marketing Marketers SEO 96

Rock Content

JUNE 12, 2023

The term inbound marketing refers to any method that a marketer might use to attract new leads, reinforce relationships with existing customers, or better meet the needs of their desired audience. However, not all inbound marketing channels are equal. Here’s a closer look at how to do that.

Inbound Marketing 55

Inbound Marketing Outbound Marketing Marketing Marketers 55

Welcome Software

JANUARY 12, 2024

But the fun stuff that makes me love content marketing and pushes me professionally? And they’re giving content marketers a whole host of gifts including but not limited to: Free time: AI tools really have freed me up to think strategically with support in ideating, creating, and editing all types of content.

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Search Engine Journal

FEBRUARY 10, 2022

Get insights on how to leverage influencer marketing's merge with affiliate marketing to supercharge your SEO strategy. The post The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing [Podcast] appeared first on Search Engine Journal.

Affiliate Marketing 77

Affiliate Marketing Influencer Marketing SEO Marketing 77

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93