Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits?

Influencer Marketing 128

Influencer Marketing User-Generated Marketing Marketers 128

Hubspot Marketing

SEPTEMBER 15, 2023

Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. He told me, "Glimpse is my favorite research tool. Let's dive in.

Market Research 138

Market Research Price Marketing Marketers 138

Hubspot Marketing

MAY 24, 2023

Successful empathetic marketing is about connecting your audience and your brand. Below, let’s go over why empathetic marketing is such a powerful strategy for businesses of all types and sizes, tips for infusing more empathy into your marketing, and a few real-life examples of empathetic marketing in practice.

Marketing 139

Marketing Marketers Entertainment Education 139

Rock Content

MAY 13, 2024

If you feel like you haven’t been able to go a day over the past couple of years without hearing about artificial intelligence (AI), it’s not your imagination. AI has completely taken the world by storm, revolutionizing how businesses manage their marketing campaigns practically overnight.

Marketing Strategy 84

Marketing Strategy User-Generated Digital Marketing Marketing 84

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 106

Thought Leadership Marketing Marketers Influencer Marketing 106

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. Worldwide, social users spend almost two and a half hours on social platforms each day. Think of us as your digital marketing doulas, here to demystify the world of social media marketing and help kickstart your journey. Your body is ready. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. The question is: are you doing it all correctly? Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. If not, stick with us. Full of character.

Real Estate 86

Real Estate Marketing Marketers Promotion 86

Hubspot Marketing

FEBRUARY 27, 2024

Despite all the awesomeness, I hesitated because the brand was unfamiliar. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? In this piece, I’m sharing all the tricks on how smaller brands can get noticed and beat the Amazon game. Today, the offer is way bigger and better.

Branding 110

Branding Price Customer loyalty Marketing 110

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 120

Product Marketing Product Inbound Marketing Marketing 120

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Transform 93

Transform Content Marketing Marketing Marketers 93

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Personalized Marketing 136

Personalized Marketing Marketing Marketers Energy 136

Backlinko

MAY 21, 2024

We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Here are a few innovative content marketing examples for your blog: 1.

Content Marketing 86

Content Marketing User-Generated Marketing Marketers 86

Unbounce

MAY 4, 2023

And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. But not all AI is created equal. (Or, And these tools aren’t optimized to get marketers the best performance from their campaigns.

User-Generated 128

User-Generated Marketing Marketers Copywriting 128

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 108

Partner Marketing Thought Leadership Manufacturing Marketing 108

Hubspot Marketing

MAY 23, 2024

Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages. Small businesses need tools.

CRM 100

CRM User-Generated Transform Digital Marketing 100

Hubspot Marketing

DECEMBER 15, 2023

From our survey of 1350+ business professionals in the US, including marketers, we found that 63% of marketers not already using generative AI are not looking to start. Yet, there are vast amounts of data and use cases to support AI as a productive and efficient tool to support marketing efforts. Image Source 3.

Education 112

Education User-Generated Marketing Marketers 112

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. These kinds of tools allow more team members to collaborate while keeping important brand safety and privacy compliance issues centralized.

Marketing Automation Platform 116

Marketing Automation Platform Analytics Marketing Marketers 116

Unbounce

JULY 5, 2023

Both Netflix and Google have collected boatloads of data from the millions of people using their products. Netflix keeps tabs on what you watch and how you rate it, then based on all the information it’s accumulated, it’s able to make predictive recommendations (usually darned good ones) on what it thinks you might like.

Transform 126

Transform Analytics Marketing Marketers 126

Hubspot Marketing

APRIL 4, 2024

In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic.

Influencer Marketing 111

Influencer Marketing Branding Gen Z Marketing 111

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Price 100

Price User-Generated Copywriting Marketing 100

Hubspot Marketing

APRIL 12, 2024

It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. In many cases, we are the ones responsible for our own lack of productivity. As a freelance remote worker, I’ve had to tango with my self-sabotaging productivity quirks more than most. Is there a secret to high productivity?

Product 114

Product Energy Food Management 114

Buffer Marketing

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Content Marketing 123

Content Marketing User-Generated Analytics Marketing 123

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job. What is a content marketing tool?

Content Marketing 105

Content Marketing Whitepaper Marketing Marketers 105

Rock Content

FEBRUARY 15, 2024

Do you want to learn everything about email marketing for beginners? You are on the right page, as this digital marketing strategy, widely used in e-commerce, has been widely used by companies in all segments — and has shown good results. What is email marketing? It is the beginning of the relationship.

Email Marketing 86

Email Marketing Marketing Marketers User-Generated 86

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention.

Social Media Marketing 110

Social Media Marketing Communications User-Generated Management 110

Buffer Marketing

MAY 8, 2024

As a creator or influencer, I’m willing to bet a good chunk of your content involves sharing products, tools, and services you love.    Affiliate programs offer a low-risk (and low-cost) way for creators to earn commission from recommending products they love.    What is affiliate marketing?

Affiliate Marketing 72

Affiliate Marketing Marketing Marketers User-Generated 72

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 123

Email Marketing Health Marketing Marketers 123

Hubspot Marketing

DECEMBER 4, 2023

Like many others, I get dozens of emails a day. If you’re a marketer, you want to avoid scrolling and unsubscribes at all costs. To effectively engage and convert potential customers, you need to leverage behavioral targeting tools that enable you to deliver personalized and relevant messaging to your unique audience segments.

Price 101

Price CRM Marketing Marketers 101

Sachs Marketing Group

FEBRUARY 14, 2023

Looking for Valentine’s Day marketing ideas for your business? Valentine’s Day is a holiday that presents an opportunity for businesses to connect with customers and drive results through targeted digital marketing campaigns.

Customer loyalty 105

Customer loyalty Digital Marketing Marketing Marketers 105

Buffer Marketing

APRIL 29, 2024

I’ve tested out AI writing tools and AI productivity tools , but putting the host of AI image generators through their paces was hands-down the most fun I’ve had in testing tools in ages (and I love testing tools).  Read on for guidelines about using AI art for social media and marketing. 

User-Generated 113

User-Generated Gen Z Price Marketing 113

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. Both consumers and businesses are gaining access to the most powerful set of tools ever created. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive.

Transform 101

Transform Education Marketing Marketers 101

Hubspot Marketing

MAY 16, 2023

But how can AI assistants help marketers? Here, we'll cover a variety of use cases, along with 12 AI tools for productivity, time management, and more. Where Marketers Can Best Use AI Assistants Personalizing customer support. Increasingly, consumers want personalized support at all hours of the day.

CRM 105

CRM Marketing Marketers User-Generated 105

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. After all, understanding your audience’s preferences and needs is the key to business success. This is where social media market research comes in.

Market Research 123

Market Research Social Media Marketing Real Estate Fashion 123

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. Every product is different. Traditional marketing starts with the product.

Marketing Strategy 85

Marketing Strategy Product User-Generated Marketing 85

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity.

Transform 117

Transform Customer Journey Marketing Marketers 117

Hubspot Marketing

JANUARY 2, 2023

The average marketer spends almost a third of their time completing repetitive tasks. Marketers already have enough responsibilities — and can't afford time mismanagement on busy work. Luckily, we know ways to cut down busy work so marketers can get back to productive projects. Tips for Reducing Busy Work.

Marketing 130

Marketing Marketers Management Promotion 130