Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex.

Social Media Marketing 112

Social Media Marketing Gen Z Health Marketing 112

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. The result? A noticeable uplift in team morale and engagement.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. Ad creation.

Marketing Strategy 113

Marketing Strategy Marketing Marketers Shipping 113

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Target Market 102

Target Market Advertising Advertisers Neuromarketing 102

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing. They also asked us to create an Instagram profile just to have a presence on another social media platform.  Let's dive into it!

Customer 104

Customer Communications Transform Social Media Marketing 104

Customers.ai

APRIL 10, 2024

graphic] The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out. They are forcing us to become better marketers! and what marketers value the most. We’re nothing if not adaptable! It’s YOUR data! Want to try it out?

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Search Engine Land

JANUARY 30, 2024

For example, you can add a “Demo” button to the top of the blog post with a strong call to action or provide a demo video above the fold. Dig deeper: Improving or removing content for SEO: How to do it the right way Get the daily newsletter search marketers rely on. You should: Focus on the first two actions on the blog. See terms.

SEO 118

SEO Transform Copywriting Law 118

Martech

OCTOBER 9, 2023

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us.

eCommerce 133

eCommerce Price Email Marketing Retail 133

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Litmus

AUGUST 9, 2022

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Read on to learn: What is social proof? Why use social proof in email marketing?

Email Marketing 68

Email Marketing User-Generated Shoppers Customer loyalty 68

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 83

Digital Marketing Gen Z Manufacturing Customer Journey 83

Digital Marketer

NOVEMBER 20, 2023

If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can even develop entire marketing plans in SECONDS. UGC materials don’t need to PROVE anything, we as marketers do. Want to get certified in Content Marketing?

User-Generated 96

User-Generated Marketing Marketers Copywriting 96

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. If there is one thing that’s true about modern search marketing, it’s a dependence on very deep, user-level data. These changes will present a challenge for marketers.

Traditional Marketing 126

Traditional Marketing Marketing Marketers Digital Marketing 126

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer-brand partnerships leverage the social proof of content creators and/or influencers to promote sales and build brand awareness. What is an influencer-brand partnership?

Branding 100

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 100

Marketing Insider Group

OCTOBER 3, 2023

Including social proof on your about us page establishes your brand reputation and builds trust with your audience. In the next section, we’ll break down the 5 non-negotiables to include on your page (with examples from our own). What market needs, customer pain points, or opportunities did/does your company fulfill?

User-Generated 106

User-Generated Place Branding Customer 106

Power Digital Marketing

DECEMBER 13, 2022

Now more than ever, consumers rely on social proof to guide their purchasing decisions. Another way to build trust and grow your revenue through social proof is to harness affiliate marketing. Another way to build trust and grow your revenue through social proof is to harness affiliate marketing.

Affiliate Marketing 98

Affiliate Marketing Marketing Marketers Promotion 98

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

User-Generated 103

User-Generated Health Branding Customer 103

Marketing Insider Group

NOVEMBER 15, 2021

One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. You are probably seeing scarcity marketing tactics all around you already without realizing it. How to create demand using content marketing. Quick Takeaways.

Content Marketing 95

Content Marketing Marketing Marketers Manufacturing 95

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer Marketing 104

Influencer Marketing Transform Marketing Marketers 104

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Search Engine Land

NOVEMBER 18, 2022

Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and performance pressure. These emotions may help some marketers achieve hyper-focus. What to do instead.

CRM 124

CRM Energy Marketing Marketers 124

Search Engine Land

MARCH 7, 2023

Google and Microsoft have forced marketers away from manual controls in favor of automation. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns. Validates its claims with social proof. Get the daily newsletter search marketers rely on.

Transform 97

Transform B2C Marketing Marketers 97

Use Insider

DECEMBER 6, 2023

For retail and e-commerce marketers, this means optimizing your marketing strategy to ensure a great customer experience is critical, regardless of market conditions. If you’re a consumer electronics marketer, how are you making sure you get your fair market share? Is your website optimized for increased sales?

Retail 52

Retail eCommerce Shoppers eBook 52

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. They aren’t, although they often work together in email campaigns (as shown in the Leesa example below). Knowing which approach to use — now, that’s the hard part!

Email Marketing 110

Email Marketing Price eCommerce Customer Acquisition 110

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Dig deeper: Top AI tips and prompts to supercharge your content marketing Resonating content One of the biggest challenges for startups is creating content that resonates. They are increasingly prevalent in a variety of industries.

Content Marketing 126

Content Marketing User-Generated Marketing Marketers 126

AWeber

MARCH 16, 2023

Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. It’s called the marketing funnel. What is the Marketing Funnel? But it's time to throw that old-school marketing funnel out the window.

Email Marketing 118

Email Marketing Customer Education eBook 118

Rock Content

SEPTEMBER 13, 2023

That’s a lot of people spending a lot of time on a site some marketers don’t think twice about. This article will give you five ways to add Reddit to your SEO toolbox as part of a smart content marketing strategy. Reddit is a discussion aggregator and social news site. You can also link to your social media sites here.

SEO 95

SEO Promotion Branding Advertising 95

Hubspot Marketing

FEBRUARY 20, 2024

You can turn your email footer into a marketing asset for your company. In this article, you’ll learn what an email footer is, what to put in an email footer, and some email footer examples I love (that can also serve as an inspiration as you create your own). What is an email footer?

Transform 107

Transform Law Energy Email Marketing 107

Search Engine Land

MAY 2, 2024

billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix. You may also find that YouTube ads reach a different audience than your search ads, a valuable way of expanding your reach and future-proofing your marketing.

Advertising 92

Advertising Advertisers Marketing Mix Place 92

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Content Marketing 129

Content Marketing User-Generated Influencer Marketing Customer Acquisition 129

Neil Patel

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Every business is different, as is every digital marketing agency. Here are some examples to get your wheels turning.

Digital Marketing 144

Digital Marketing Marketing Marketers eCommerce 144

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. For a more in-depth understanding of the hurdles and challenges in industrial marketing, read Struggling with B2B Industrial Marketing?

Manufacturing 52

Manufacturing Content Marketing Transform Thought Leadership 52

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Marketing Strategy 102

Marketing Strategy Shoppers eCommerce Retail 102

Search Engine Land

FEBRUARY 6, 2024

To see proof of this, ask ChatGPT Plus who someone is and what they specialize in. For example, I asked, “who is Barry Schwartz from search engine roundtable?” For example, if the page contains medical information, research the reputation of the website and content creator for providing medical information.

PR 115

PR SEO Customer Journey Thought Leadership 115

Unbounce

MARCH 22, 2022

This example from San Fran’s Rest uses a CTA “Build Yours” as an anchor link for visitors. Social proof. Social proof builds trust with visitors, so it’s no surprise that marketers of all stripes are eager to include it on their landing page. Lead generation.

User-Generated 145

User-Generated Place Customer Product 145

Search Engine Land

FEBRUARY 2, 2024

Ethical concerns in using generative AI By now, you’re likely familiar with generative AI and its various use cases, particularly in digital marketing. For example, when prompted to generate images of CEOs, AI models such as Midjourney, OpenAI’s DALL-E and Stable Diffusion predominantly produced images of men , reflecting gender bias.

User-Generated 118

User-Generated Finance SEO Law 118

Search Engine Land

JULY 26, 2023

At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon. What is always-on marketing?

Whitepaper 98

Whitepaper Finance User-Generated Marketing 98