Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Law 122

Law Marketing Marketers User-Generated 122

Hubspot Marketing

AUGUST 26, 2022

As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices. Marketing Automation Best Practices. Map your lead flow.

CRM 92

CRM Marketing Marketers Shipping 92

Vertical Response

DECEMBER 4, 2023

In the fast-paced world of digital marketing, new strategies and channels seem to emerge every day. With the rise of social media, content marketing, and influencer partnerships, some marketers may question the relevance of more traditional methods. One such method that has been around for quite some time is email marketing.

Email Marketing 65

Email Marketing Transform Marketing Marketers 65

Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. Lead follow-up strategies. Dig deeper: 2024 B2B trends: 6 key areas for marketing success 2.

CRM 104

CRM Education Communications Branding 104

Customers.ai

FEBRUARY 14, 2024

It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling the “end of the cookie era”, it feels like marketers still aren’t ready. According to Martech , 75% of marketers still rely heavily on cookies and another 64% plan to increase their spending on cookie-based activations this year.

Advertising 78

Advertising Advertisers Law Outbound Marketing 78

Rock Content

JUNE 29, 2023

Over the past decade in marketing, content formats have undergone significant transformations. According to the 2023 State of Marketing Report, 25% of marketers are planning to incorporate interviews into their strategies for the first time this year. How do I use interviews as a marketing asset?

Transform 82

Transform Promotion Education Marketing 82

Vertical Response

FEBRUARY 28, 2024

Using VerticalResponse for Effective Pop-Up Forms In the sprawling digital landscape where the average online user is bombarded with countless messages, one question remains at the forefront of any email marketer’s mind: how do I cut through the noise and capture my audience’s attention?

Email Marketing 83

Email Marketing Fashion Entertainment Retail 83

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. What components are at play when a casual website visitor turns into a lead?

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Hubspot Marketing

OCTOBER 25, 2023

Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and sales. Let’s take a call-to-action (CTA) as an example. What is a call-to-action?

Whitepaper 113

Whitepaper Copywriting User-Generated PR 113

Search Engine Land

SEPTEMBER 25, 2023

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. Initially, curiosity leads them to sift through various options, scrutinizing features, reviews, and personal recommendations while considering the product’s aesthetic appeal.

Customer Journey 128

Customer Journey SEO Customer Logistics 128

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Let's start with defining a lead. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. What is a lead?

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets. Uploading photo. SUBSCRIBE See terms.

SEO 118

SEO PR Promotion Customer Journey 118

Customers.ai

NOVEMBER 29, 2023

It’s a challenge, and with the recent email spam filter updates from the likes of Google and Yahoo, getting into those coveted inboxes is becoming even trickier. We can tell you who is visiting your site at the individual level, giving you names, business emails, Linkedin profiles, and more! We aren’t done helping yet though.

Transform 111

Transform CRM Key Performance Indicator Analytics 111

Customers.ai

DECEMBER 29, 2023

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? Identify who is visiting your site with name, email and more. Just like everything else in marketing though, it’s not just about having the data.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements. How has it been for you?

Law 91

Law Management CRM Education 91

Hubspot Marketing

SEPTEMBER 22, 2023

With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? SMS marketing allows businesses to connect with their target audience through personalized and timely text messages. Think people are bothered by SMS from brands?

User-Generated 107

User-Generated Key Performance Indicator Communications Marketing 107

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. Buyer intent comes down to understanding what makes an excellent lead for your business. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

Copywriting 143

Copywriting User-Generated Marketing Marketers 143

Customers.ai

FEBRUARY 20, 2024

Did you know you can get a free email deliverability audit from Customers.ai? Email deliverability has long been a challenge and unfortunately, without the help of technology, it’s not going to get any easier. AI isn’t just helping to improve email deliverability. No easy feat. That’s where AI comes in.

Transform 60

Transform Law Outbound Marketing Email Marketing 60

Many Chat

JANUARY 23, 2023

Are you hungry for a smart way to attract 1,000 or more quality leads and boost your engagement by up to 1,200% without running costly Instagram ads? In a competitive wine market, 6ft6 Wine strives to maintain relevancy and be front of mind for customers looking for delicious, locally produced wine.6ft6

eCommerce 98

eCommerce User-Generated Branding Customer 98

Bannerflow

JULY 5, 2022

The year is more than underway, and your business’ marketing strategies will likely be defined for the remainder of the year. In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Video marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Customers.ai

NOVEMBER 16, 2023

The success of email marketing hinges on a fundamental metric: email deliverability. Studies reveal that nearly 20% of emails never reach their intended recipients. This is pretty troubling for DTC marketers when you consider that the return on investment for email marketing is unmatched.

Marketing 73

Marketing Marketers User-Generated Email Marketing 73

Scoop.it!

FEBRUARY 9, 2023

Artificial intelligence is making waves and revolutionizing entire industries and sectors nowadays, and startups and established leaders in the field are continuously bringing new AI-driven solutions to the market. In marketing in particular, there has been a lot of talk about artificial intelligence and its application in content creation.

Content Marketing 102

Content Marketing Law User-Generated Marketing 102

Customers.ai

FEBRUARY 29, 2024

We need to have our own pixel that can capture first-party data, enrich it, and send it back to the ad platforms. Let’s hear Larry break it down: By capturing first-party data, you have more control over not only what you do with it, but you also have more data to feed the ad platforms. Why Rent When You Can Own?

Outbound Marketing 64

Outbound Marketing Advertising Advertisers Customer loyalty 64

Search Engine Land

NOVEMBER 13, 2023

But while there are overlaps, both channels retain the unique characteristics that make them complementary channels rather than contesting ones: Paid search typically has been used to capture demand – though the emergence of campaigns like Demand Generation is moving things in a different direction. But what exactly should you be looking at?

eCommerce 111

eCommerce User-Generated Advertising Advertisers 111

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. Related Links.

Digital Marketing 122

Digital Marketing SEO Copywriting B2C 122

Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Every marketer must incorporate this channel into their strategy. That’s why there’s no excuse for marketers not to create and share video content. Embrace video as a primary marketing avenue. Up to 57% of all U.S.

Video Marketing 96

Video Marketing Marketing Marketers Entertainment 96

Search Engine Land

JANUARY 17, 2024

For example, if your goal is to increase qualified leads, metrics would include conversion rate, new users driven to a specific URL, etc. Clients commonly apply uniform goals to all campaigns regardless of their place in the marketing funnel. Business email address Subscribe Processing. KPIs are your end goals.

Key Performance Indicator 98

Key Performance Indicator User-Generated Place Product 98

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Innovation.

Direct Mail 90

Direct Mail Marketing Marketers Transform 90

Hubspot Marketing

NOVEMBER 27, 2023

If you’re like most marketers, you’ve tried out a generative AI tool. Yet, these fragmented use cases don’t capture the full power of deploying AI strategically. In five years, many companies will be creating AI marketing campaigns. Here’s why you should give AI marketing campaigns a try. Or do they?

Product 85

Product User-Generated eCommerce Marketing 85

Martech

DECEMBER 28, 2023

Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). To explore this, we’ll walk through a hands-on test with Zapier, one of the leading workflow platforms.

CRM 98

CRM eCommerce User-Generated Shoppers 98

Many Chat

JULY 8, 2022

Influencer marketing, like any business, takes time, dedication, and some clever skills to boot, especially if you want to make a splash on one of the biggest platforms on social media—Instagram. Monique stated that-“The problem was too many DMs, and it was hard to manage on my own. and market her services or products to them directly.

Influencer Marketing 98

Influencer Marketing Management Email Marketing Customer 98

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. So, what do all these changes mean to you, the marketer? What do these changes mean to you? Well, let’s look at the numbers.

Customer Journey 107

Customer Journey Analytics Advertising Advertisers 107

Search Engine Land

JULY 28, 2023

What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding standpoint. a sale or a lead) to an ad click or impression. First click : The first player who touched the ball during the action leading to a goal deserves all the credit. You need alternatives.

Advertising 93

Advertising Advertisers Customer Journey CRM 93

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. There is a growing urgency among business leaders to harness the power of social per The 2023 State of Social Media Report.

Analytics 137

Analytics User-Generated Key Performance Indicator Social Media Marketing 137

AWeber

DECEMBER 14, 2022

Creating a killer lead magnet is one of the best ways to get more email subscribers. And creating that lead magnet will be easier if you have plenty of lead magnet ideas. What’s a lead magnet? A lead magnet is something you give people when they subscribe to your email list.

eBook 104

eBook Shipping eCommerce Copywriting 104