Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media Marketing 130

Social Media Marketing Marketing Marketers User-Generated 130

Martech

MAY 5, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How should marketers approach consumers stressed out by economic and political uncertainty? Processing. Give it a try.

Marketers 113

Marketers Marketing Customer loyalty Price 113

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends 129

Market Trends Transform Customer loyalty Millennials 129

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 117

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Table of Contents What is below the line marketing? Answering “What is BTL marketing?” And where do you begin?

Direct Mail 120

Direct Mail Marketing Marketers Email Marketing 120

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely. But it was E.

Price 115

Price Real Estate Promotion Food 115

Martech

SEPTEMBER 10, 2024

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. This diminishes the research’s value and weakens marketing’s credibility. Market research combines science (i.e., Why is market research underutilized? The reason can be traced back to a few key issues.

Market Research 117

Market Research Marketing Marketers Analytics 117

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers.

Transform 65

Transform Marketing Marketers Manufacturing 65

Hubspot Marketing

DECEMBER 16, 2024

Today, Im sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. AI Bots Best for: Streamlining time-consuming, tedious marketing process and engaging with consumers. Marketers like myself typically use AI bots to streamline tedious tasks.

Marketing Strategy 109

Marketing Strategy Marketing Marketers Health 109

Sprout Social

JUNE 11, 2025

More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Stay compliant with UK regulations If you’re marketing across socials in the UK you need to remember to always follow ASA guidelines.

Influencer Marketing 104

Influencer Marketing Gen Z Food Health 104

Martech

FEBRUARY 5, 2025

” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. But the more I thought about it, the more I questioned whether the existing experiences marketing provides to B2B buyers should stay in place. AI has a role in marketing, but humans remain critical.

Thought Leadership 128

Thought Leadership Marketing Marketers Customer Journey 128

Rock Content

JUNE 1, 2024

With so many terms and colloquialisms used in digital marketing , it can be hard to determine exactly what is meant by phrases that sound similar, like “customer persona” and “ideal customer profile”. Another common example of terms that are often confused with each other is “target market” vs ‘target audience”.

Target Market 98

Target Market Advertising Advertisers Marketing 98

SmartBrief - Marketing

DECEMBER 18, 2024

This high level of trust underscores the potential for effective marketing to young Hispanics through social media influencers. Social media influencers are essential to the Hispanic market and should be included in any marketing strategy. Opinions expressed by SmartBrief contributors are their own.

Gen Z 97

Gen Z Millennials Health Entertainment 97

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success. Table of Contents What is B2B market research?

Market Research 119

Market Research B2C Marketing Marketers 119

Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for some thing.

Analytics 123

Analytics Customer Journey CMO Marketing 123

Sprout Social

JUNE 26, 2025

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy.

Influencer Marketing 105

Influencer Marketing Gen Z Affiliate Marketing Fashion 105

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. Determine Your Marketing Objectives.

Marketing Strategy 217

Marketing Strategy Marketers Marketing Target Market 217

Hubspot Marketing

AUGUST 20, 2024

Big Idea Marketing Example: The 4-Hour Work Week This book’s a great example of Big Idea marketing. Tim Ferriss uses the formula to refresh and reposition the “outsourcing” concept, which gives his book a huge marketing advantage. It creates an irresistible appeal. Living anywhere” is a big thing. When are they happiest?

Copywriting 111

Copywriting Marketing Marketers Food 111

Martech

JUNE 26, 2025

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. Marketing’s core mandate — owning the customer journey, shaping positioning and building trust — is at risk. “The volume game has simply been automated and accelerated.

Transform 104

Transform Customer Journey Marketing Marketers 104

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. This automated system continuously monitors how contacts engage with your marketing assets, including emails, website pages, and forms. We see it a lot. The prospect's department and functional role matter, too.

Transform 98

Transform Whitepaper CRM Price 98

Hubspot Marketing

DECEMBER 2, 2024

Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest. More importantly, it lowers the barrier to entry for sophisticated marketing efforts, improving the way we can interact with and build on customer relationships. So, where are the challenges?

Customer Journey 131

Customer Journey Copywriting Marketing Marketers 131

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. of marketing budgets on Martech.

New Technology 289

New Technology CMO B2C Marketing 289

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan 105

Marketing Plan Marketing Marketers Social Media Marketing 105

Martech

NOVEMBER 6, 2024

Delving deeper, our new research found several other prominent levers marketers can adjust to increase their potential for virality: Emotional strength (40%): Posts with heightened emotional intensity draw more interaction. Dig deeper: Why we care about content marketing 3. not just “Oh, that’s interesting.”

PR 134

PR Transform Target Market Content Marketing 134

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 110

Thought Leadership Copywriting SEO Marketing 110

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 96

Health Customer Journey User-Generated Marketing 96

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

OnDemand CMO

DECEMBER 18, 2024

AI is no longer a nice-to-have; its officially the backbone of smart marketing. Do More with Less: Welcome to the Efficiency Economy Budgets are tightening, and marketing teams are being asked to deliver more results with fewer resources. Lets take a closer look at your current strategy Take our Marketing Assessment today.

Transform 74

Transform Thought Leadership CMO Marketing 74

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketing Marketers 93

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Use demographic data to identify fit Beyond engagement, understanding demographic data is key in evaluating how well a lead aligns with your target market.

Communications 122

Communications CRM Target Market Price 122

Jeff Bullas

MARCH 12, 2023

Once you have set it up, a team of experts will manage their specialist TikTok bots to grow your account for you, all you have to do is know your target market and pass this information onto your dedicated account manager and they’ll do the rest. Try TrendGrow Here. #10.

Target Market 336

Target Market Management Market Segmentation Analytics 336

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing?

Key Performance Indicator 122

Key Performance Indicator Analytics Marketing Marketers 122

Buffer Marketing

AUGUST 7, 2024

Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.  By the end of this guide, you'll have a clear roadmap to harness the power of influencer marketing effectively. Here’s a detailed guide to help brands and influencers alike in their search.

Influencer Marketing 112

Influencer Marketing Fashion User-Generated Analytics 112

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. But what practical marketing applications does AI have for brand tracking — and how accurate is it?

Branding 128

Branding Customer loyalty CMO Market Segmentation 128

Jeff Bullas

JANUARY 30, 2023

If you want to grow anything Tiktok, this is the best tool available on the market to help with your Tiktok growth. TokUpgrade The best TikTok growth service currently available on the market is without doubt TokUpgrade. ” – Kourtney Brewer , Digital Marketing Consultant Try TokUpgrade here. #5.

User-Generated 325

User-Generated Price Target Market Management 325

Backlinko

JUNE 23, 2025

AI marketing tools are everywhere. So, to save you the guesswork, I tested seven popular AI marketing tools for various tasks. So, to save you the guesswork, I tested seven popular AI marketing tools for various tasks. View each tool’s highlights here: What Are the Best AI Marketing Tools? Seen your LinkedIn lately?

User-Generated 82

User-Generated Price Marketing Marketers 82

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Traditional methods just aren’t keeping pace with modern marketing methods. How can a marketer connect a creative execution to a sale?

New Technology 116

New Technology Target Market Management Branding 116