Jeff Bullas

FEBRUARY 13, 2023

To put this into perspective, it took Facebook almost five years , Instagram two years, and TikTok nine months to reach this milestone. We are now in a technology arms race and the battle for awareness and market share. transform digital marketing? Chatbots Chatbots are another popular application of AI in digital marketing.

Digital Marketing 280

Digital Marketing Transform User-Generated Analytics 280

Content Marketing Institute

MAY 14, 2024

The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready?

Marketing Strategy 103

Marketing Strategy Marketing Marketers 103

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Jeff Bullas

MARCH 12, 2023

The best TikTok bots will help you grow your following fast and save you tons of time from doing manual, repetitive tasks. TikTok is trending at the moment. More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Put simply, TikTok bots do actions on your behalf.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Buffer Marketing

MAY 15, 2024

When you film a great video for TikTok, you might naturally want to cross-post it to other platforms – maybe YouTube Shorts or Instagram Reels.   However, as is the case with most competing sites, the algorithms of other top social media platforms don’t like content from other sites. What is a TikTok watermark?

Place 91

Place Social Media Marketing Marketing Marketers 91

Hubspot Marketing

APRIL 5, 2024

That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty.

B2C 110

B2C SEO Transform Marketing 110

Businesses Grow

APRIL 1, 2024

Younger people are moving away from traditional media, burrowing themselves in private communities, and moving out of reach of marketers. How do you market to young people who seem unreachable? I posed this question to the smart marketers of the RISE community and thought I would share their insightful and creative answers!

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Jeff Bullas

JANUARY 30, 2023

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! Tip: You may also hire a TikTok expert or a freelancer on Fiverr. #1. Try Stormlikes here. #3.

User-Generated 323

User-Generated Price Target Market Management 323

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

SEO 106

SEO Gen Z User-Generated Entertainment 106

Social Media Examiner

AUGUST 15, 2023

Did you miss the latest TikTok changes? Wondering which new updates are important to marketers? In this article, we explore changes from TikTok that matter for marketers. #1:

Marketing 87

Marketing Marketers Social Media Marketing 87

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Rock Content

APRIL 29, 2024

Looking for essential social media marketing tips? Social media marketing is a powerful field that nearly every business leverages to connect with its target audiences. But, social media marketing varies. You can work with influencers, run a Facebook page, make TikTok videos, or take other steps to connect to your audience.

Social Media Marketing 83

Social Media Marketing Marketing Marketers SEO 83

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. The number one most common theme that I see?

Thought Leadership 102

Thought Leadership Real Estate User-Generated Food 102

Hubspot Marketing

MAY 13, 2024

Finding your perfect content promotion strategy has a learning curve that every creator has to navigate: Picking up momentum with platform algorithms. Sharpening your marketing skills. Large audiences have been amassed by many creators on TikTok and YouTube for simply sharing their daily lives. Primary focus: written content.

Promotion 89

Promotion Analytics SEO Education 89

Hubspot Marketing

MARCH 12, 2024

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. TikTok made it easy for me to check out the product and add it to my cart. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar.

Shipping 82

Shipping Logistics User-Generated Social Media Marketing 82

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. 2 most important factor for US brand-side marketers when selecting an agency.” Social media networks often include uniqueness as a part of their algorithms so that they can better determine which content is best for specific audiences.

Retail 104

Retail Gen Z Market Trends Millennials 104

Search Engine Land

MARCH 12, 2024

TikTok is reportedly developing a new still image app to compete with Instagram. Eagle-eyed observers have spotted new references to “TikTok Photos” within the back-end code of the app. The news comes after TikTok launched a dedicated “ photo mode ” for still images in-stream in 2022. Why we care.

Gen Z 114

Gen Z User-Generated eCommerce Influencer Marketing 114

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut in the U.S. billion users), and TikTok (1.6 billion users).

Real Estate 123

Real Estate User-Generated Fashion Food 123

Hubspot Marketing

FEBRUARY 8, 2024

To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective. I’ll also share some out-of-the-box marketing strategies for growing your dental business. A combination of content marketing , on-page , off-page , and technical SEO.

Transform 110

Transform User-Generated Marketing Marketers 110

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut in the U.S. billion users), and TikTok (1.6 billion users).

Real Estate 116

Real Estate User-Generated Fashion Food 116

Search Engine Land

APRIL 10, 2024

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Why we care.

Advertising 126

Advertising Advertisers Performance Marketing Search Marketers 126

Search Engine Land

APRIL 12, 2024

This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts. The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014.

Advertising 97

Advertising Advertisers Transform User-Generated 97

Hubspot Marketing

NOVEMBER 21, 2022

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. So, if you're ready to boost your discoverability, now is the time to level up your TikTok SEO strategy. Brushing up on your TikTok SEO skills will make your content more search-friendly and well-loved by the algorithm.

Gen Z 127

Gen Z SEO User-Generated Shoppers 127

Backlinko

FEBRUARY 15, 2024

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. Known for its unique algorithm and customized “For You Page” (FYP), it’s becoming something companies can’t ignore. As of 2023, TikTok has over 1 billion active monthly users.

SEO 95

SEO User-Generated Analytics Gen Z 95

Martech

FEBRUARY 22, 2023

The rise of TikTok has been nothing short of revolutionary. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Let’s explore why B2B marketers may want to rethink TikTok as a viable option. Google knows this.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Hootsuite

NOVEMBER 7, 2022

Social media algorithms are the backbone of all social networks. In this post, we’ll answer the question of how social media algorithms work. It’s never a good idea to try to game an algorithm on social media, but understanding the most important ranking signals can give you a strategic advantage over your competitors.

Social Media Marketing 137

Social Media Marketing SEO Management Branding 137

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Why we care.

Advertising 98

Advertising Advertisers Performance Marketing Marketing Strategy 98

Lynton Web

FEBRUARY 21, 2024

billion social media users : Reddit, Snapchat, TikTok, Instagram, Pinterest, and more. Benefits of Social Media Using social media gives you access to an audience you may not have tapped into with other traditional forms of marketing. To find it, click on Marketing in your main navigation bar, and then click Social.

Social Media Marketing 102

Social Media Marketing Marketing Marketers User-Generated 102

Sachs Marketing Group

DECEMBER 20, 2022

Still, few had as successful of an entry and as explosive of a growth spurt as TikTok, the nigh-unavoidable short-form lo-fi video-sharing app. . TikTok as a content platform began in 2018 and was created from a merger between ByteDance’s social network Douyin , and the popular lip-sync video app Musical.ly.

Marketing Strategy 86

Marketing Strategy User-Generated Marketing Marketers 86

Search Engine Land

MAY 16, 2024

But I can’t remember an extended period of sustained negativity around the quality of Google’s Search results as I’ve seen over the past two years – both inside and outside of the search marketing industry. Google’s own data has shown that younger Internet users going to TikTok and Instagram instead of Google.

User-Generated 110

User-Generated Advertising Advertisers Search Marketers 110

Buffer Marketing

DECEMBER 19, 2023

As a Gen X founder, I initially thought TikTok was not for me. I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts.

Gen Z 114

Gen Z Entertainment Education Branding 114

Search Engine Land

NOVEMBER 3, 2022

Five years after it first launched, the video sharing-focused social network TikTok has taken the world by storm. What do TikTok users think about efforts to market to them on the platform? What actions do TikTok users take after watching brand videos, and how does that map to the consumer marketing funnel?

Digital Marketing 92

Digital Marketing Entertainment Marketing Marketers 92

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. For many, especially younger audiences, TikTok is a go-to place to search and discover information. Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine.

Gen Z 121

Gen Z Transform Millennials SEO 121

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Keep in mind that by including this list of alternatives, we aren't suggesting that marketers should abandon or majorly pivot a Twitter strategy that works for them.

Gen Z 113

Gen Z Marketing Marketers Millennials 113

Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? The video app may not be a good fit for every brand, especially if your customers and TikTok user demographics don’t overlap. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Fashion 145

Hubspot Marketing

APRIL 19, 2022

When TikTok went viral in 2019, pulling in millions of global users nearly overnight , almost every major social media channel quickly pivoted attention to short-form videos. You also might wonder, "Will these features make TikTok a more applicable channel for my brand?" We'll discuss TikTok Stories first.

Marketing 104

Marketing Marketers Entertainment Branding 104

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. What is TikTok promotion? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views.

Promotion 114

Promotion Advertising Advertisers Price 114