Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing 136

Influencer Marketing Gen Z Millennials Price 136

Hootsuite

SEPTEMBER 25, 2023

average performance stats for a social platform or industry), it’s difficult to make sense of raw data. engagement rate calculator you can use to quickly double-check your own performance stats. #1 Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Clear data.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Hubspot Marketing

OCTOBER 3, 2022

Having found success on TikTok , Thomas Petrou co-founded The Hype House , a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support. In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know.

Gen Z 126

Gen Z Influencer Marketing Education Marketing 126

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Best Channels for Long-Form Video.

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118

Search Engine Land

JANUARY 11, 2024

TikTok claims that non-skippable video ads may hinder engagement in a new report. The TikTok study, which was conducted in conjunction with MAGNA Media Trials, a global media investment and intelligence company, found that: 73% of viewers agree that having the ability to skip videos makes them more engaged in the experience.

Place 117

Place Branding Search Marketers Marketing 117

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. General Video Marketing Stats.

Video Marketing 137

Video Marketing Marketing Marketers Promotion 137

Hubspot Marketing

MARCH 9, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. If there’s anything marketers have learned about reaching millennials, it’s that nostalgia sells. Marketing News The latest marketing news and strategy insights.

Millennials 106

Millennials Customer User-Generated Marketing 106

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 98

Influencer Marketing Gen Z Fashion Food 98

Hootsuite

JULY 11, 2022

When it comes to marketing on the app, strategy is key. Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. Here are all the Snapchat stats and demographics you need to know.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hootsuite

SEPTEMBER 21, 2023

Not all social stats are created equal. Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 The number of likes on a TikTok video isn’t meaningful if your target audience isn’t on TikTok.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Backlinko

FEBRUARY 23, 2024

This is a complete list of recent affiliate marketing statistics every marketer needs to know in 2024. So if you want to find data and facts on: Affiliate marketing spending Affiliate marketing adoption Affiliate marketing return on ad spend Popular affiliate networks You’ll love the list of up-to-date stats on this page.

Affiliate Marketing 80

Affiliate Marketing Marketing Marketers Retail 80

Hubspot Marketing

JUNE 23, 2023

For instance, say you’re writing an article about TikTok written for a marketing audience. You could lead with a surprising TikTok stat about its user base. Here’s an example: “In the past two years, TikTok’s user base has grown by 15% while other platforms are seeing stagnant or declining engagement.

Communications 145

Communications Customer Marketing Marketers 145

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Neil Patel

SEPTEMBER 29, 2020

Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company.

Marketing 145

Marketing Marketers Influencer Marketing User-Generated 145

Hubspot Marketing

APRIL 17, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. This year, Wendy’s moved National Roast Day from Twitter to TikTok, turning it into a three-day event from April 12-14 (previously, it was limited to 24 hours).

Food 115

Food User-Generated Place Marketing 115

Search Engine Land

MAY 25, 2023

TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery. Google has acknowledged that TikTok is a threat. So we’re watching closely as TikTok makes moves to improve search on its platform, as well as testing search ads.

Entertainment 95

Entertainment Place Marketing Marketers 95

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. TikTok boasted 1.2

Gen Z 142

Gen Z User-Generated Marketing Marketers 142

Hubspot Marketing

MAY 30, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The possibility of a nationwide TikTok ban in the U.S. With those kinds of stats, it’s no surprise companies have been willing to invest.

Customer Acquisition 105

Customer Acquisition Influencer Marketing Advertising Advertisers 105

Hubspot Marketing

SEPTEMBER 13, 2023

The US Open Goes All-In On TikTok The US Open might be 142 years old, but it established quite the TikTok presence. The institution’s official TikTok account delivered a steady stream of engaging content covering everything from the latest stats on the court, to relevant pop culture moments, to the celebrities in the stands.

Gen Z 98

Gen Z Fashion Marketing Marketers 98

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. Find more eye-popping stats about social media here !) Find more eye-popping stats about social media here !) Think of us as your digital marketing doulas, here to demystify the world of social media marketing and help kickstart your journey.

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertising 73

Advertising Advertisers PR Millennials 73

Hubspot Marketing

JANUARY 13, 2023

It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself. However, marketing — especially for nonprofits — couldn’t be more vital for the betterment of your beneficiaries. Table of Contents.

Gen Z 123

Gen Z User-Generated Millennials Marketing 123

Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Key Stats: Over 2.8 Key Stats: Over 2.1 Key Stats: 1 billion global users. Key Stats: 199 million daily active global users. million US users.

Customer 121

Customer Gen Z User-Generated Health 121

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . TikTok users span 150 countries worldwide.

Advertising 141

Advertising Advertisers User-Generated Marketing 141

Businesses Grow

OCTOBER 3, 2022

Today I bring you a few small observations on marketing that are a little too small for a full post. Ofcom found that 15-24-year-olds spend 57 minutes a day on TikTok (more than Facebook and Instagram combined at 45 minutes). Nearly every day, I see a stat about GenZ that makes me go “wow.” Who is this person?

Gen Z 132

Gen Z Marketing Marketers Health 132

Martech

AUGUST 29, 2023

Dig deeper: Why video is the marketing channel you can’t afford to miss Interesting stats. The research identified several findings that may be of interest to advertisers hoping to target the Gen Z audience, including: Almost eight in 10 teens watch YouTube, making it the number one platform in this market. A shift in ad spend.

Gen Z 107

Gen Z Advertising Advertisers Branding 107

Hubspot Marketing

JANUARY 5, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Marketing Snippets. The latest marketing news and strategy insights. How TikTok trends gave insight into the economic landscape of 2022. Image Source.

Health 124

Health Advertising Advertisers SEO 124

Hubspot Marketing

MARCH 28, 2023

Luckily, there are new statistics to make your social media marketing decisions more manageable. Look at the most remarkable Twitter stats we've found for 2023. 6% of social media marketers think Twitter offers the highest ROI when selling products directly in the app. Twitter Marketing ) 12. Twitter Marketing ) 12.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Buffer Marketing

OCTOBER 2, 2023

LinkedIn + YouTube + TikTok LinkedIn With Microsoft’s Immersive Reader, LinkedIn adds text-to-speech and real-time translations, enhancing platform accessibility. YouTube retires its ad-free Premium Lite Subscription TikTok TikTok’s e-commerce venture faces hurdles amidst global backlash, a roadblock in its commercial expansion.

User-Generated 93

User-Generated Analytics Management Advertising 93

Hubspot Marketing

OCTOBER 11, 2023

In this post, we’ll go over a complete timeline of social media history and what each network’s usage stats look like now. 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. The Visual and Mobile Era A pivotal moment in social media history came in 2007 when the first iPhone hit the market.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Hootsuite

JUNE 24, 2020

And that’s why understanding TikTok analytics so important. If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. Insights available to TikTok pro accounts can inform everything from when you post to what you post. What is a TikTok pro account? TikTok followers analytics.

Analytics 145

Analytics Place Management Branding 145

Search Engine Land

MARCH 7, 2023

Google and Microsoft have forced marketers away from manual controls in favor of automation. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns. Get the daily newsletter search marketers rely on. On Facebook, LinkedIn, TikTok, etc.,

Transform 98

Transform B2C Marketing Marketers 98

Neil Patel

NOVEMBER 21, 2022

As marketers, this is important to keep in mind because we tend to focus on shiny objects. So, what are marketers doing? But marketers forget is that 63% won’t buy from brands that provide irrelevant information. But marketers forget is that 63% won’t buy from brands that provide irrelevant information.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

Sprout Social

MARCH 20, 2023

Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And it’s well within your reach to start using it in your video marketing strategy. The good news?

User-Generated 119

User-Generated Energy Management Entertainment 119

Search Engine Land

AUGUST 29, 2023

Interesting stats. The research identified several findings that may be of interest to advertisers hoping to target the Gen Z audience, including: Almost eight in 10 teens watch YouTube, making it the number one platform in this market. Gen Z teens are twice as likely to recall an ad on YouTube than TikTok.

Gen Z 97

Gen Z Advertising Advertisers Search Marketers 97

SocialPilot

JANUARY 15, 2024

With its ephemeral story feature, AR filters, and TikTok similar to Snapchat Spotlight feature, you can relish higher engagement rates by creating Ulta-personalized content on the platform. As per Snapchat stats, the swipe-up rate is 5x higher than normal social media click-through rates. Have a glance at more of Snapchat stats on ads.

Gen Z 71

Gen Z Millennials User-Generated Advertising 71