Martech

MAY 2, 2024

StreamAlive added GenAI capabilities to its live audience engagement platform. Iterable added two functions to its customer engagement platform. Toast’s Digital Storefront and Marketing Suite lets restaurants create email marketing campaigns aligned with brand and marketing goals.

Transform 98

Transform User-Generated Promotion Advertising 98

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 104

Influencer Marketing Health Transform Marketing 104

Martech

NOVEMBER 16, 2023

The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. ChatGPT is great for a lot of things, but it won’t win you the search engine wars. In 2021, Big G paid $26.3

User-Generated 112

User-Generated Marketing Marketers New Technology 112

Search Engine Land

MARCH 20, 2024

Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX). A wider range of marketers, national, regional and local, will now have easier access to ad inventory across Hulu and Disney Plus. ” Get the daily newsletter search marketers rely on. .”

Advertising 99

Advertising Advertisers Analytics Management 99

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. CTV is the fastest growing digital ad channel because of its inventory and adtech precision.

Marketing Plan 108

Marketing Plan Retail Advertising Advertisers 108

Businesses Grow

SEPTEMBER 25, 2023

I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. ” Marketing used to be about planning, executing, and measuring. Meme marketing is fast, furious, and here to stay. Meme marketing is fast, furious, and here to stay. At 8:48 p.m. It was magical.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Martech

FEBRUARY 6, 2024

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. Brands will use their big media ad spends as the basis for campaigns in the months ahead. With these ads, brands are offering their audience comfort and stability with established icons.

Advertising 115

Advertising Advertisers Food Branding 115

Martech

SEPTEMBER 6, 2023

Hours of connected TV viewing increased 21% in May 2023 compared to May 2022, according to Comscore’s latest State of Streaming report. The percentage of TV watchers who stream has also continued to rise — 73% of U.S. CTV ad spend also continues to grow rapidly. Linear TV providers are now offering CTV options too.

Place 112

Place Branding B2C Marketing 112

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. Addressable TV advertising Despite some challenges, addressable TV advertising will continue to build momentum as advertisers continue to look for ways to make their ad dollars go further — especially with the uncertain economy and tight budgets.

Advertising 102

Advertising Advertisers Transform Retail 102

Martech

OCTOBER 20, 2023

Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. The data comes from a survey of 1,000 adult smart TV owners conducted by Samsung Ads and its partner, AI-powered interactive video platform Kerv.

Food 112

Food Product Social Media Marketing eCommerce 112

Martech

AUGUST 23, 2022

Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. A month before Netflix’s announcement, Disney also telegraphed similar ad-supported intentions for its Disney+ offering. Consumers don’t mind ad-supported streaming.

Digital Marketing 101

Digital Marketing Advertising Advertisers Price 101

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

Retail 119

Retail eCommerce Gen Z Transform 119

Digital Marketer

APRIL 18, 2024

presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. As traditional TV viewership declines, political campaigns have had to adapt their strategies to reach voters where they are spending their time: on digital platforms. As we march closer to the 2024 U.S.

Advertising 94

Advertising Advertisers Influencer Marketing Branding 94

Businesses Grow

OCTOBER 3, 2022

Today I bring you a few small observations on marketing that are a little too small for a full post. It’s interesting to see the morphing digital ad industry. Apple’s ad business is doing about $4 billion a year, and there are new plans to sell ads in their map, TV, book, and podcast apps. GenZ media.

Gen Z 133

Gen Z Marketing Marketers Health 133

Search Engine Land

JANUARY 4, 2023

Google AdWords introduces click-to-call ads. In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Best Buy to sell search ads under its own in-house media company.

Search Marketers 107

Search Marketers User-Generated SEO Marketing 107

Neil Patel

OCTOBER 27, 2020

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. Or, those who you must go out of your way to bring your business to their attention. What is outbound marketing? So what’s my goal with this article, you ask?

Outbound Marketing 139

Outbound Marketing Inbound Marketing Marketing Marketers 139

Martech

SEPTEMBER 25, 2023

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. New ad units. Early interest in the new Samsung Ads ad units is coming from advertisers in CPG, Automotive and Entertainment, we’re told by a Samsung Ads source.

Entertainment 119

Entertainment Advertising Advertisers Product 119

Search Engine Land

MAY 13, 2024

This can be hard, as it’s often the opposite mind view of a site owner or business. I’ve been playing the role of the contrarian a lot lately, and I’d like to share some unpopular opinions that I think could help many businesses – even if they are a bit hard to swallow. That doesn’t mean those tactics are a good business model.

SEO 137

SEO User-Generated Promotion Branding 137

Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Neil Patel

MAY 31, 2021

I thought I would let you into my mind, so you can see how I think of marketing. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. It’s a digital marketing agency where we help companies of all sizes grow. My company is NP Digital.

PR 145

PR Marketing Marketers SEO 145

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 of their marketing budget on technology, says Gartner. That’s down from 42% last year and 58% in 2020.

CMO 98

CMO Marketing Marketers New Technology 98

Search Engine Land

DECEMBER 19, 2023

Google is making it simpler to buy ads on YouTube by expanding its self-service purchasing system. YouTube TV Lineups: A TV streaming service that offers live TV channels from over 100 broadcast, cable, and regional sports networks. Reservation ads are recommended by Google for: Promoting brand awareness.

Advertising 103

Advertising Advertisers Promotion Product 103

Hubspot Marketing

APRIL 4, 2024

In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In The TV coverage was great, but you know what made an even bigger impact? What is Instagram influencer marketing? Why use influencer marketing on Instagram?

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Search Engine Land

JANUARY 28, 2023

SAPE Links “Text Link Ads” Was Latest Hit By Google’s Actions Against Link Sellers Google Eliminates Another Link Network, BuildMyRank.com – Just One Of Several? Google adds voice input and spoken results to mobile web search 2019: Google added a microphone to the Google.com search field on Android phones to enable mobile web voice search.

Search Marketers 125

Search Marketers Marketing Marketers Retail 125

The LeadG2 Blog

FEBRUARY 22, 2024

I spend a lot of time talking to people about their business needs, and if there’s one thing I know for sure, it’s that nobody needs inbound marketing. Just like nobody needs TV advertising, or retargeting ads, or email marketing, or sponsored LinkedIn posts.

Inbound Marketing 52

Inbound Marketing Marketing Marketers Advertising 52

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years. I have been trying to purchase these ads for three months — surely it cannot be this hard?”

Customer 117

Customer Advertising Advertisers Marketing 117

Martech

MAY 2, 2023

This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB’s NewFronts. digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. Some big announcements Samsung Ads.

Retail 116

Retail Manufacturing Advertising Advertisers 116

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

Transform 123

Transform Gen Z Shoppers Retail 123

Martech

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. TV has become a powerful performance channel Advertisers once used television primarily as an awareness play. And many advertisers are already using it this way.

Advertising 105

Advertising Advertisers Transform Manufacturing 105

Search Engine Land

OCTOBER 31, 2022

Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub for Measurement Partners.

User-Generated 94

User-Generated Advertising Advertisers Marketing 94

Martech

AUGUST 22, 2023

Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. CTV ads have been exploding in popularity as more TV watchers cut the cord and adopt streaming services. billion in ad spend across its properties.

Advertising 98

Advertising Advertisers Retail Branding 98

Martech

NOVEMBER 3, 2023

So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. Many are now spending on ads to promote these products and updates. TV and digital. Advertisers have spent $40.2

Advertising 113

Advertising Advertisers Promotion Communications 113

Search Engine Land

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. TV has become a powerful performance channel Advertisers once used television primarily as an awareness play. And many advertisers are already using it this way.

Advertising 111

Advertising Advertisers Transform Manufacturing 111

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., Email Marketing. Here’s what we found out.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. There comes a time, after all, when adding more budget offers diminishing returns and the need for a new channel is necessary.

Advertising 106

Advertising Advertisers Performance Marketing SEO 106

Search Engine Land

JANUARY 29, 2024

Spend on Google search ads in the U.S. Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. However, it’s important to know that because more advertisers want ad space, it might cost more and be competitive.

Retail 136

Retail Advertising Advertisers Performance Marketing 136

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52