Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Top 3 Best Twitter Alternatives.

Gen Z 110

Gen Z Marketing Marketers Millennials 110

Search Engine Land

MARCH 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. Each video is approximately 2 minutes long, making it convenient to consume. Video 1: Creating Attention.

Video Marketing 99

Video Marketing Entertainment Advertising Advertisers 99

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI). And free, instant, and nearly perfect images, videos, campaign ideas — no problem.”

Non-Profit 82

Non-Profit Law Transform Marketing 82

Search Engine Land

JANUARY 24, 2023

And while Google defused this bomb, Bush remained in the top organic position for [miserable failure] on Yahoo and Microsoft Live and in second position at Ask. Google Buys Twitter Sentiment Analyzer fflick To Support “Contextual Discovery” 2011: The fflick service analyzed and organized comments about movies.

Search Marketers 122

Search Marketers SEO Marketing Marketers 122

Businesses Grow

JUNE 22, 2023

15 of the 36 people who wrote “The Most Amazing Marketing Book Ever” The general premise of content marketing is simple: Create content that is so compelling, interesting, entertaining, and/or useful that it attracts relevant customers. The Marketing Companion podcast is among the top business podcasts in the world.

Content Marketing 130

Content Marketing Non-Profit Entertainment Marketing 130

Hubspot Marketing

APRIL 5, 2024

One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty.

B2C 106

B2C SEO Transform Marketing 106

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

APRIL 10, 2023

Facebook (69%), YouTube (57%), Instagram (45%), TikTok (33%), and Twitter (30%) are the most popular social media apps. Twitch Whether you're watching Keke Palmer start a family with The Sims, or enthralled by someone's live coverage of a cool event, it's clear that streamed content is here to stay.

Gen Z 138

Gen Z Millennials User-Generated Branding 138

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon.

Content Marketing 118

Content Marketing Education Key Performance Indicator Marketing 118

Hubspot Marketing

OCTOBER 17, 2022

If you're like me and need help keeping track of all these changes, here's a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy. 11 New Instagram Features Marketers Should Be Using in 2022. Step 3: Tap Add Media at the bottom and select the photos and video clips you want to use in your Reel.

Social Media Marketing 134

Social Media Marketing Marketing Marketers Promotion 134

Hubspot Marketing

MARCH 9, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The brand’s infamous “I want my baby back ribs” commercials of the Y2K era were classics (the *NSYNC commercial in particular lives rent-free in my head).

Millennials 102

Millennials Customer User-Generated Marketing 102

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.” These videos got a total of 23.2 Last year, 15.4

Transform 118

Transform Digital Marketing User-Generated Education 118

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 95

Social Media Marketing Marketing Strategy User-Generated Marketing 95

Hubspot Marketing

OCTOBER 11, 2023

The same goes for YouTube, which made video accessibility and shareability online as simple as can be. And Twitter, for that matter — sponsored tweets have only been around since 2010! 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 83

Automobile Marketing Marketers Social Media Marketing 83

Hubspot Marketing

JUNE 28, 2022

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. Immediately, the effectiveness of video marketing became obvious.

Video Marketing 109

Video Marketing Marketing Marketers Promotion 109

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve.

Conversational Marketing 100

Conversational Marketing Health Transform Marketing 100

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Digital Marketer

JUNE 15, 2023

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. And this is exactly what happens in the metaverse.

Market Trends 80

Market Trends Digital Marketing Marketing Marketers 80

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 89

Content Marketing Marketing Marketers Transform 89

Hubspot Marketing

JULY 13, 2023

Embedding social media content into your blog or website can significantly impact sales, audience trust, and the authenticity of your marketing initiatives. 77% of consumers would be more inclined to purchase a product or service if they incorporated user-generated content into marketing initiatives. Embed Facebook Post or Video 1.

User-Generated 145

User-Generated Shoppers Customer Place 145

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 95

Marketing Marketers User-Generated Promotion 95

Search Engine Land

MARCH 17, 2023

Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings? Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

Search Marketers 120

Search Marketers SEO Marketing Marketers 120

Search Engine Land

FEBRUARY 28, 2023

Microsoft Advertising extends Shopping campaigns to more markets 2022: The company also announced the global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import. of AdWords Editor was now available.

Search Marketers 96

Search Marketers User-Generated Marketing Marketers 96

Search Engine Land

MARCH 16, 2023

YouTube Down, But Still Dominates Online Video; Netflix Owns Movie Watching 2011: Video watching was down on YouTube during February, but it still held a seemingly unsurmountable lead in viewers, video views, and time spent per viewer. Twitter Adding Advertisements? 2009: Twitter was promoting Twitter Search.

Search Marketers 92

Search Marketers Marketing Marketers User-Generated 92

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. Social media is pervasive — it has become interwoven into our daily lives. Unlike Twitter, which is primarily text-based, Instagram is a primarily visual platform.

Gen Z 106

Gen Z User-Generated Social Media Marketing Millennials 106

Hubspot Marketing

JUNE 6, 2023

This is where experiential marketing comes in. While a surprising number of people haven't heard of the concept, it's kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy. What do experiential marketers do?

User-Generated 143

User-Generated Marketing Marketers Branding 143

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Source: Wyzowl. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Neil Patel

JANUARY 12, 2021

Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and what does it mean for you your marketing strategy? via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. What is Facebook Watch?

Marketing 135

Marketing Marketers Entertainment Advertising 135

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. Video and voice search are leading the charge in 2021.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Hubspot Marketing

MARCH 16, 2022

For me, it was around the holidays, while searching for the perfect gift to give a friend who is a huge fan of the video game series "The Legend of Zelda.". Luckily, STL Ocarina’s confirmation email included a YouTube instructional video and links to online resources that will help him get started. Customer-Centric Marketing Examples.

Marketing Strategy 126

Marketing Strategy Customer Marketing Marketers 126

Search Engine Land

FEBRUARY 20, 2023

New local SERP live in Europe 2020: Branded directory buttons were being displayed above the map. SMBs bullish on virtual assistants, think Alexa has biggest marketing potential 2019: There was high awareness of voice assistants as a potential marketing channel, as well as potential pent-up demand.

Search Marketers 95

Search Marketers Real Estate Law Food 95

Sprout Social

FEBRUARY 7, 2024

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Once your campaign is live, Promote has basic analytics to track your ad’s performance. What is TikTok promotion? What is TikTok promotion?

Promotion 118

Promotion Advertising Advertisers Price 118

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Influencer marketing. Virtual events.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Hubspot Marketing

DECEMBER 11, 2023

Twitter (now X) and Facebook (now Meta, which owns Instagram which launched Threads) have a long history of competition. X offers premium users many post formats and extended post and video lengths. While X offers more post formats and longer post and video lengths than Threads, many advantages are hidden behind its paywall.

Gen Z 93

Gen Z Branding Advertising Advertisers 93

Hubspot Marketing

SEPTEMBER 28, 2022

When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. Clicking on the hashtag helped me easily find other anime-related videos and content creators. How to Add Hashtags to a YouTube Video.

Fashion 98

Fashion Food Entertainment Education 98