Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media Marketing 113

Social Media Marketing Gen Z Health Marketing 113

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Approach social media as an ecommerce platform.

eCommerce 110

eCommerce Marketing Marketers Influencer Marketing 110

Martech

FEBRUARY 28, 2024

The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. What does that research look like? What is business casual?” “How But what about interruption marketing?

Retail 113

Retail Transform PR Shoppers 113

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The question is: are you doing it all correctly? If not, stick with us.

Real Estate 84

Real Estate Marketing Marketers Promotion 84

Hubspot Marketing

NOVEMBER 15, 2023

The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. In 2022, the average daily time spent on social media declined globally leading to a drop in organic reach for brands and creators. don’t trust social media platforms enough to shop from them.

Non-Profit 139

Non-Profit User-Generated Law Entertainment 139

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

Copywriting 129

Copywriting User-Generated CRM Marketing 129

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Nearly half (42%) of consumers will begin their holiday shopping on Black Friday or later, according to a survey by research firm Cint. Perks like limited-time offers and free shipping also are attractive to certain segments of social commerce shoppers.

Shoppers 119

Shoppers eCommerce Shipping Retail 119

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. The right marketing questions can help you find these essential answers.

Direct Mail 89

Direct Mail Marketing Marketers Transform 89

Hubspot Marketing

JANUARY 19, 2024

My friend didn't need to know that, but marketers definitely should since both serve different purposes in the marketing world. Content creators are individuals who craft media to entertain or educate viewers. The term especially pertains to digital content, such as YouTube videos, TikToks, Reels, blogs, or social media posts.

Gen Z 107

Gen Z Influencer Marketing PR User-Generated 107

Hubspot Marketing

APRIL 4, 2024

The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. What is Instagram influencer marketing?

Influencer Marketing 101

Influencer Marketing Branding Gen Z Marketing 101

Martech

FEBRUARY 6, 2024

The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged.

Transform 117

Transform Whitepaper Direct Mail Marketing 117

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Law 129

Law Marketing Marketers User-Generated 129

Rock Content

MARCH 19, 2024

Various media have always been a huge part of the story when it comes to how brands reach and connect with target audiences. The rise of the creator economy is just one example, but it’s one that forever changed the face of digital marketing as we know it.

Key Performance Indicator 82

Key Performance Indicator Marketing Marketers Succession Management 82

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Product recommendations.

User-Generated 131

User-Generated Email Marketing B2C Marketing 131

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. View image as a file.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

JANUARY 31, 2024

If you’re a marketer, you cannot ignore meme culture. No, I’m not talking about making tone-deaf corporate memes that shout “How do you do, fellow kids?” They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A caviar what now? Wait, what?

Gen Z 99

Gen Z Millennials Food Global Marketing 99

Hubspot Marketing

NOVEMBER 4, 2022

The holiday season is around the corner, so it's time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there's a lot that marketers need to account for. What is Black Friday? Best Black Friday Marketing Ideas. Leverage email marketing.

Marketing Strategy 141

Marketing Strategy Shoppers Marketing Marketers 141

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 105

Influencer Marketing Transform Marketing Marketers 105

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Get MarTech!

B2C 120

B2C eCommerce Retail Shoppers 120

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? You may have noticed that we’re talking about more than a marketing tactic. What’s going on here is that marketers have become storytellers and concept creators.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Entertainment 140

Entertainment Advertising Advertisers User-Generated 140

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Personalized Marketing 138

Personalized Marketing Marketing Marketers Energy 138

Hubspot Marketing

NOVEMBER 20, 2023

So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Berrios and Bolus understand these struggles first-hand.

Influencer Marketing 120

Influencer Marketing User-Generated Marketing Marketers 120

Hubspot Marketing

DECEMBER 19, 2023

This year, global social media users swelled to a record-breaking 4.9 Statistics like these suggest that social media stocks may be a great investment opportunity — but what are the best social media stocks to invest in? Social media is big business. What are social media stocks?

User-Generated 92

User-Generated Marketing Marketers Social Media Marketing 92

Hubspot Marketing

AUGUST 12, 2022

In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers have noticed a big push for sustainable marketing from brands. Green Marketing vs. Sustainable Marketing.

Gen Z 140

Gen Z Education Marketing Marketers 140

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. But TikTok users do expect to be entertained.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 91

Traditional Marketing Marketing Marketers Copywriting 91

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time.

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging.

Social Media Marketing 130

Social Media Marketing Marketing Marketers Influencer Marketing 130

Hubspot Marketing

MARCH 20, 2023

Consumer preferences are constantly evolving, which keeps things interesting. What types of content are memorable to consumers? According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Who are they?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

DECEMBER 14, 2023

So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. Outside of blogging, AI plays a sizable role in marketing, from product management to SEO.

Transform 111

Transform User-Generated Marketing Marketers 111

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. Competition is a normal part of business–and it’s what drives innovation. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy.

CRM 104

CRM Whitepaper Marketing Marketers 104

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Today’s consumers are busy people with many options competing for their attention, so the more seamless their shopping experience can be, the better. What is social media shopping ?

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Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Are brands investing in social media communities?

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142