Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Marketing Strategy 101

Marketing Strategy Shoppers eCommerce Retail 101

Duct Tape Marketing

OCTOBER 23, 2023

Leveraging a Fractional Marketing Officer for Growth written by John Jantsch read more at Duct Tape Marketing Ever felt like you’re racing against the clock, juggling multiple marketing tasks without a moment’s respite? This experienced pro is not your everyday marketer.

CMO 74

CMO Transform Manufacturing Marketing 74

Search Engine Land

DECEMBER 27, 2023

Google seemed to rush the Bard announcement (widely considered to be so underwhelming that Google lost $100 million in market value the following day) to Feb. solely for earning search rankings) was now OK, according to Google’s Danny Sullivan. Bard is Google’s experimental conversational AI service, powered by LaMDA.

SEO 126

SEO User-Generated Gen Z Analytics 126

Buffer Marketing

FEBRUARY 29, 2024

With a background in the dynamic airline industry, I transitioned into small business ownership ten years ago, where I became intimately involved in marketing tasks. Business owners must deploy diverse strategies to cement their online footprint in the increasingly competitive market.

Transform 77

Transform SEO User-Generated Communications 77

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? But what exactly do they do? You’re not alone. This is where hiring a fractional CMO can make a significant difference.

CMO 80

CMO Transform Communications Marketing Strategy 80

Search Engine Land

MARCH 20, 2023

Goals matter because they give your content marketing direction and purpose. But it’s one thing to say, “Set goals for your content marketing.” If you’re new to content marketing or strategy, you’re probably wondering which goals your particular brand should focus on.

Education 101

Education User-Generated Content Marketing Branding 101

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets.

SEO 122

SEO PR Promotion Customer Journey 122

SMA Marketing

OCTOBER 9, 2023

A blog enables you to reach your target audience through organic search rather than relying on the ever-changing algorithms of social media platforms. A blog enables you to reach your target audience through organic search rather than relying on the ever-changing algorithms of social media platforms. What Is a Blog?

SEO 52

SEO Education Promotion Content Marketing 52

Neil Patel

MARCH 22, 2021

With over 1 billion monthly active users , Instagram is one of the liveliest social media platforms in the world. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. What Are Instagram Live Rooms? The problem? How do you separate your company from the competition?

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? Need proof?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Hootsuite

NOVEMBER 14, 2023

What you need to join the YPP To join the YPP, you must: Be compliant with the YouTube channel monetization policies. Earnings are generated based on a share of advertising revenue from viewers watching your video.” You could get paid more if you’re making content for the stock market than the pet industry, for example.

Advertising 94

Advertising Advertisers Non-Profit User-Generated 94

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Wouldn’t it be even better if you could capture their work email addresses, names, and company information to put into your sales and marketing funnel? That’s exactly what website visitor identification tools do. We have to be ready.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Hootsuite

OCTOBER 18, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. What better way to make sure something is right for you and your business? Heyday – Chat & FAQ Automation. Heyday is a conversational AI chatbot that can automate FAQs and customer support for your business.

eCommerce 97

eCommerce Price Shoppers Shipping 97

Search Engine Land

SEPTEMBER 22, 2023

Get the daily newsletter search marketers rely on. This may reflect what its language model was trained to produce and optimized to deliver using Reinforcement Learning with Human Feedback (RLHF). Further details were then introduced in the following paragraphs: GA4 can help you track the impact of your earned media.

PR 114

PR User-Generated Analytics Communications 114

Rock Content

SEPTEMBER 7, 2023

Here in the digital age, though, search engine optimization is more than just helpful to have when it comes to a brand’s ongoing marketing campaign. A comprehensive local SEO strategy can make sure people looking for what you offer can find you. near me, in <location>, etc.)

SEO 81

SEO Copywriting Energy Management 81

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it. But it’s not for everyone. Finally, it’s limiting.

Thought Leadership 95

Thought Leadership Education Logistics User-Generated 95

Spiralytics

MARCH 27, 2024

Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. Because the digital marketing industry is thriving, the demand for content writers in the Philippines and globally is also increasing. They also do well when it comes to job satisfaction.

Education 52

Education Digital Marketing SEO Communications 52

Search Engine Land

APRIL 3, 2023

While it was marketed as an initiative to surface the expertise of LinkedIn users (i.e., “Unlocking nearly 10 billion years worth of knowledge to help you tackle everyday work problems”), it is also a brilliant AI-driven SEO play. What is a LinkedIn collaborative article? and its popularity is only growing.

SEO 98

SEO Real Estate User-Generated Management 98

Kevin Indig

NOVEMBER 6, 2023

SEOs and marketers, Meet Wix Studio, the new web creation platform for agencies to deliver exceptional work with absolute efficiency. The obvious question: why does Alphabet pay 10% of revenues and a third of net income (profits) if they’re the best search engine on the market? Is Google really the best search engine?

Energy 59

Energy User-Generated Price SEO 59

Neil Patel

JULY 1, 2021

What about a calendar specifically for your paid content? The answer to the first two questions is: How you structure your marketing calendar is up to you and your company’s needs. Read on to learn what a paid content calendar is, why you should consider having one, and which tools we recommend for creating your own.

Promotion 135

Promotion Social Media Marketing Product Management 135

Sprout Social

AUGUST 8, 2023

Learn more about what TikTok SEO means, ranking factors to keep in mind for your videos and how to create content that will rank well on TikTok. What is TikTok SEO? Just like every social media platform has an algorithm that helps put relevant content in front of each user. Let’s get started.

SEO 94

SEO Gen Z User-Generated Place 94

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Content Marketing 111

Content Marketing Non-Profit Transform Education 111

Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. We all make mistakes. It’s part of being human.

Digital Marketing 139

Digital Marketing Advertising Advertisers Branding 139

Hootsuite

MAY 17, 2022

Instagram can be your all-in-one sales funnel, as long as you set it up for success with a solid Instagram marketing strategy. What is a sales funnel? What is a sales funnel? seeing your ad on social media or noticing your brand at a local store). Okay, I made up this new acronym (marketers love acronyms, right?),

User-Generated 119

User-Generated Social Media Marketing PR Customer loyalty 119

Rock Content

MAY 20, 2020

Live streaming is one of the most important current trends in Digital Marketing. Amidst this movement, expectations are that this market will earn about US$70 billion by 2021. Amidst this movement, expectations are that this market will earn about US$70 billion by 2021. What are the benefits of that strategy?

User-Generated 72

User-Generated Digital Marketing Promotion Market Trends 72

Neil Patel

DECEMBER 26, 2020

Events like Inbound are already established enough to earn a certain level of attention. No matter what kind of event you’re promoting online, letting it exist in a vacuum is never a good idea. What I mean by that is your content marketing efforts should overlap with the event you’re promoting. Let’s face facts.

Promotion 145

Promotion User-Generated Place Entertainment 145

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? Bethany Chambers , North Coast Media . We just wrote about 99 benefits of content marketing.

Content Marketing 96

Content Marketing Thought Leadership Marketing Marketers 96

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. What does it mean to be a fractional CMO?

CMO 75

CMO Price Transform Marketing Strategy 75

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. What is Small Business Saturday? With the right strategy, we can make an impactful effort together.

Shoppers 71

Shoppers Education Food Health 71

Hootsuite

MAY 4, 2020

Your phone’s blowing up with likes and follows, and you’re leaning back into your chaise longue, your hands behind your head, smiling the smug smile of the person whose social marketing efforts are scaling effortlessly. What is Instagram automation? It’s a black-hat social media trick , like engagement pods, which we tried out in 2018.

Promotion 140

Promotion Law Price Branding 140

Neil Patel

JANUARY 13, 2021

Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. Between Instagram, Facebook, Twitter, and newer platforms like TikTok, I’d go so far as to say social media is the most important digital marketing media to focus on.

Promotion 137

Promotion Price Influencer Marketing Place 137

Neil Patel

JUNE 30, 2021

What separates the heavyweights of the search engine rankings from everyone else? Let’s review five of the most important and surprising factors and explain what you can learn from them and how you can use that to improve your own site. What does a quality backlink look like? Backlinks Reign Supreme.

User-Generated 136

User-Generated Health SEO Place 136

Content Marketing Institute

JANUARY 18, 2019

But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement. Quora can be an invaluable resource not just for marketers who want to increase traffic but also for companies trying to connect to their customers and get honest feedback. Understand the platform.

Content Marketing 99

Content Marketing User-Generated Marketing Marketers 99

Many Chat

APRIL 8, 2022

Show what goes on behind-the-scenes. It can be as easy as hitting that “+” button on your TikTok account and filming footage of what it’s like to run your brand—no fancy montage or intros necessary! million likes: @tahliastanton Answering your FAQs #art #artistsoftiktok #custom #tiktokart ? Wondering why this has happened?

Entertainment 105

Entertainment Education User-Generated eCommerce 105

Neil Patel

DECEMBER 29, 2022

The second position earns a 15.7 Now that you know what an audit could do for your website, it’s time to learn more about what it involves. What Is An E-commerce SEO Audit? and promote these offers on social media. Is your e-commerce store failing to set the online world alight? Or could it just use a boost?

SEO 97

SEO Shoppers User-Generated Shipping 97

Sachs Marketing Group

JUNE 22, 2023

To help you get started, we’re exploring what local SEO is, the local ranking factors involved, and ten SEO tips for local business websites. What is Local SEO? What is Local SEO? Want to increase the visibility of your local business website so it appears when people search for keywords from a certain location?

SEO 52

SEO Non-Profit User-Generated Promotion 52

Dana Nicole

FEBRUARY 20, 2023

Last Updated on February 20, 2023 Ask any content writer or SEO the best way to rank higher in the SERPs, and they’ll tell you this: write something better than what’s already ranking. That’s what MECE stands for. I first stumbled upon the MECE framework in a content marketing context via the Animalz blog.

Thought Leadership 52

Thought Leadership Market Research Advertising Advertisers 52