Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Custom GPT models offer controlled data but are limited to what is provided.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Set Up

MAY 14, 2024

The 2023 Marketing Relationship Survey revealed that Delivery and Business Development remained a key challenge for Agency-side marketing leaders in the last year. Do you have the proper resources and team to meet the Client’s requirements? Talent Acquisition The job market and economy are ever-changing.

New Technology 59

New Technology Marketing Marketers Energy 59

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Transform 95

Transform Content Marketing Marketing Marketers 95

Jeff Bullas

FEBRUARY 13, 2023

Perhaps one of the biggest human flaws is that we tend to be a bit impatient. We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. Table of contents The importance of social media for business But what is Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Jeff Bullas

FEBRUARY 21, 2023

What works today doesn’t mean it works tomorrow. Social media has disrupted publishing and marketing and how humans share information. What can artificial intelligence do? By using machine learning algorithms and other AI technologies, businesses can streamline their operations and reduce the need for human labor.

Transform 273

Transform Logistics Manufacturing Retail 273

Search Engine Land

APRIL 5, 2024

With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. It’s also valuable to look outside of the industry.

SEO 122

SEO Marketing Marketers New Technology 122

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. That’s what we’ll cover in this article.

User-Generated 115

User-Generated Marketing Marketers Advertising 115

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 128

Whitepaper Content Marketing Thought Leadership Marketing 128

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Hubspot Marketing

MAY 23, 2023

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 How is AI driving marketing automation? billion by 2028 — a huge leap from $15.84

Food 128

Food Marketing Marketers CRM 128

Rock Content

MAY 12, 2024

For businesses, these are automated tools that can answer questions and even carry out full conversations with customers, and no human is needed on the business end. For businesses, these are automated tools that can answer questions and even carry out full conversations with customers, and no human is needed on the business end.

Communications 86

Communications Customer CRM User-Generated 86

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

Copywriting 125

Copywriting User-Generated CRM Marketing 125

Martech

MAY 13, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: As a function of the business, where should Martech / Marketing Ops align? Under marketing? The language model is based on content from MarTech embedded on top of ChatGPT.

CMO 95

CMO Key Performance Indicator CRM Analytics 95

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Martech

DECEMBER 18, 2023

So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. First, what is AIOps? It focuses on using AI to assist humans and augment human capabilities rather than replace them. Optimize budget and resource allocation.

Transform 113

Transform Marketing Marketers Traditional Marketing 113

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Content Marketing 109

Content Marketing User-Generated Marketing Marketers 109

Martech

JANUARY 19, 2023

In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. The “cool” factor is that you can ask highly specific questions and get back answers that could have been written by a human.

Transform 131

Transform Marketing Marketers Analytics 131

Martech

APRIL 22, 2022

AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization.

Transform 145

Transform Marketing Marketers Analytics 145

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Ah, quarter one. It's an exciting time but also a bit overwhelming.

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time.

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

Unbounce

MAY 4, 2023

Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain. And these tools aren’t optimized to get marketers the best performance from their campaigns. Oh, how naive we were.

User-Generated 128

User-Generated Marketing Marketers Copywriting 128

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Transform 87

Transform User-Generated Marketing Marketers 87

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.

Content Marketing 116

Content Marketing PR Law CMO 116

Search Engine Land

MARCH 19, 2024

Modern SEO has to win a more complex, more human credibility contest: a subtle evaluation of the combined “human trustability” of the website owner (corporation or person), the content creator (person or corporation) and the content itself. That sounds very human. Get the daily newsletter search marketers rely on.

PR 139

PR User-Generated SEO Digital Marketing 139

Rock Content

OCTOBER 24, 2023

What an opportunity this presents for professional writers who sift through complicated information and conflicting opinions, making coherent sense of emerging trends. PubMed PubMed , a resource available since 1966, searches biomedical literature, life sciences, health, behavioral sciences, chemical sciences, and bioengineering.

Health 71

Health Whitepaper Non-Profit Transform 71

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO.

Content Marketing 107

Content Marketing Transform User-Generated SEO 107

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. The format of this post will be a little different from what you normally see from me. This helps us ease into a framework.

Marketing Strategy 94

Marketing Strategy Marketing Marketers CRM 94

Hubspot Marketing

SEPTEMBER 25, 2023

The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence. Key features: Generate blog, marketing, and email copy.

Transform 112

Transform Price User-Generated CRM 112

Martech

MARCH 4, 2024

Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly.

Marketing 125

Marketing Marketers Email Marketing SEO 125

Businesses Grow

MAY 6, 2024

We often have a pretty good sense of what are the AI algorithms that we could build if only we had the data to build them. Large Language Models (LLMs), such as ChatGPT, are revolutionizing how machines understand and generate human-like text. Like it or not, AI companies require need human-generated content to compete and grow.

Law 73

Law User-Generated Fashion Education 73

Search Engine Land

MAY 9, 2024

The 3 schools of information gain: Humans, machines and search engines Information gain can be used in three topics: Machine learning. The 3 schools of information gain: Humans, machines and search engines Information gain can be used in three topics: Machine learning. Get the daily newsletter search marketers rely on.

SEO 96

SEO User-Generated Food Promotion 96

Martech

MARCH 30, 2023

Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement. My answer is no.

Gen Z 129

Gen Z Marketing Marketers User-Generated 129

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. But what if your company can’t be a source, for whatever reason? This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.)

Place 113

Place Content Marketing Non-Profit Whitepaper 113

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 109

User-Generated Price Retail Marketing 109

Hubspot Marketing

JULY 31, 2023

But creating strong video or audio content takes time, effort, and resources. Here, learn why Riverside's Head of Marketing, Abel Grunfeld , is more excited than ever about the future of audio and video when it comes to AI. How AI Will Change Podcast and Video, According to Riverside's Head of Marketing 1.

Transform 90

Transform Energy Marketing Marketers 90

Hubspot Marketing

MAY 24, 2023

Successful empathetic marketing is about connecting your audience and your brand. Below, let’s go over why empathetic marketing is such a powerful strategy for businesses of all types and sizes, tips for infusing more empathy into your marketing, and a few real-life examples of empathetic marketing in practice.

Marketing 127

Marketing Marketers Entertainment Education 127

Digital Marketer

FEBRUARY 26, 2024

Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions. In today’s competitive market, experience marketing is not just beneficial; it’s essential. What frustrates your customers about your industry?

Transform 94

Transform Key Performance Indicator Customer Journey Marketing 94