Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. What do you hope to achieve from this opportunity? Read audience reviews of the podcast to better understand what is resonating with the show’s audience.

Thought Leadership 297

Thought Leadership Communications Product Branding 297

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Marketing Insider Group

SEPTEMBER 27, 2011

During the one-hour “tweetchat” that occurs every Friday from 12-1pm EST, there was a great dialogue on the definition, the need and the value of Thought Leadership. If you write a personal blog or help manage your company’s, you already know the value that blogging can provide as a tool for Thought Leadership.

Thought Leadership 90

Thought Leadership B2C Entertainment Communications 90

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 126

Whitepaper Content Marketing Thought Leadership Marketing 126

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. Embracing AI is not just about technology but about managing change and enabling your teams to thrive in the evolving marketing environment. They can also share what others are concerned about.

Transform 70

Transform Finance User-Generated Communications 70

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Set Up

MARCH 19, 2024

To celebrate women in the marketing profession and to continue highlighting them throughout Women’s History Month, we asked women marketing leaders to contribute to our Women in Marketing Series detailing their personal triumphs, tribulations, and advice about working in the marketing industry. Otte: I love people!

Transform 105

Transform PR Marketing Marketers 105

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Table of Contents What is an Industrial Marketing Strategy?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Digital Marketer

APRIL 30, 2024

As a marketer, I understand how today’s marketing campaigns face fierce competition. It helps you categorize and optimize your marketing efforts. To help you out, I’ve compiled nine ways brands use a tagging strategy to create an impactful marketing campaign. That’s where strategies like tagging come in. Let’s get to it.

Transform 87

Transform User-Generated Influencer Marketing Marketing 87

Hubspot Marketing

MARCH 28, 2022

Besides being highly successful in business, these people are considered thought-leaders – or experts — in their industry. Similarly, as a marketer, being an expert in your field is crucial. That's where thought leadership comes in. For instance, Brian Dean is a thought leader in the SEO space. More on him later.

Thought Leadership 120

Thought Leadership Content Marketing Finance Real Estate 120

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Add the Award Logo to Marketing Materials. Awards are also fun!

Thought Leadership 130

Thought Leadership Promotion Marketing Plan Advertising 130

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

Thought Leadership 140

Thought Leadership Telemarketing Transform Direct Mail 140

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 121

Influencer Marketing Whitepaper User-Generated Marketing 121

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. He was always thinking, and visualizing several plays AFTER what was unfolding on the ice, while others reacted in real-time to it. We are in the era of digital-first marketing.

Transform 92

Transform Thought Leadership Marketing Marketers 92

Buffer Marketing

APRIL 17, 2024

I asked my followers what B2B companies are making the most of LinkedIn, and they delivered. So in this article, we'll explore seven ideas – inspired by the recommendations – that B2B companies can use to maximize their LinkedIn presence and inspire their marketing efforts.

Thought Leadership 103

Thought Leadership User-Generated Communications Promotion 103

Neil Patel

NOVEMBER 11, 2021

It might take more time to build your audience and engage people through organic LinkedIn marketing, but it’s well worth the time and effort. Here are ten tips to help you take your organic LinkedIn marketing to the next level. 10 Tips for Organic LinkedIn Marketing. Use Thought Leadership.

Thought Leadership 127

Thought Leadership Marketing Marketers Promotion 127

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Speaks to your target audiences.

Personalized Marketing 136

Personalized Marketing Marketing Marketers Energy 136

Customers.ai

MARCH 26, 2024

That’s especially true in the world of B2B marketing. stay on top of this crazy industry, we sat down with five experts to talk about what’s in and what’s out this year when it comes to B2B marketing and advertising. B2B Email Marketing Larry Kim, CEO & Founder, Customers.ai What makes inbound work?

B2C 111

B2C Advertising Advertisers Outbound Marketing 111

Search Engine Land

MARCH 14, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. What LinkedIn is saying. How it works.

Branding 108

Branding Thought Leadership Promotion Management 108

Search Engine Land

APRIL 30, 2024

For eight years, no one thought that would ever happen, but it did. And what if you had a butler who was brilliant at every subject in the world and could give you the best answer to any question you had, not just an accurate answer but helpful, friendly and thoughtful? What will it be called next? Now, think about this.

SEO 111

SEO Thought Leadership User-Generated Shipping 111

Businesses Grow

MAY 22, 2023

That’s the way it’s been for me about community-based marketing since I published Belonging to the Brand a few months ago. New ideas about community seem to be popping for me everywhere, and I thought I would share a few post-book observations with you today! That’s the seed of community-based marketing.

Gen Z 129

Gen Z Marketing Marketers Fashion 129

Search Engine Land

OCTOBER 17, 2023

From associate to team lead: Key learnings In May 2016, I began my digital marketing career as a paid media associate, managing diverse campaigns. I thought I was fully prepared at the end of those 31 days. Spoiler alert: I was definitely not as prepared for my new role as I had thought. Fantastic! SUBSCRIBE See terms.

Management 113

Management Search Marketers Marketing Marketers 113

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Social Media Marketing 108

Social Media Marketing B2C Whitepaper Marketing 108

Martech

JUNE 16, 2023

Much of what I write about is an amalgamation of all of those learnings, thoughts, discussions and experiences which have turned into deliverables for our clients. I lead with this thought because I am starting a three-part series on the success elements of growth. Remember that he was not saying marketing should do this.

Customer Journey 120

Customer Journey Marketing Marketers Customer 120

Martech

APRIL 29, 2024

If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. For a lot of marketers, especially in the B2B sector, that time is not now. in five years.

CMO 87

CMO Management Marketing Marketers 87

Neil Patel

APRIL 7, 2021

Thought leadership marketing is a powerful thing. Now, how do you transition from being a nobody to becoming a reliable thought leader? Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. What Is Thought Leadership Marketing?

Thought Leadership 116

Thought Leadership Price Marketing Marketers 116

Search Engine Land

OCTOBER 11, 2023

This is the secret to success for search marketing teams. Still, I have managed people in some capacity over the years and have a strong interest in the psychology behind human behavior – that is what I’m pulling from for this article. As a search marketing manager, here are some questions you can ask to learn more about your team.

Management 109

Management Marketing Marketers SEO 109

Search Engine Land

NOVEMBER 20, 2023

After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it would be. Here’s how marketers should prepare for Google’s SGE. Here’s how marketers should prepare for Google’s SGE. But what does this mean?

User-Generated 128

User-Generated SEO Marketing Marketers 128

Hubspot Marketing

FEBRUARY 13, 2024

While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. Part of our strategizing is figuring out what roles, if any, we should hire for and who would be the best fit. The Top 3 Roles Marketing Leaders Plan to Hire in 2024 1.

Thought Leadership 98

Thought Leadership Marketing Marketers Management 98

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. But is safety really what we need right now? It’s a challenge beyond being more efficient with limited resources.

Key Performance Indicator 127

Key Performance Indicator Transform Marketing Mix Marketing 127

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media Marketing 109

Social Media Marketing Key Performance Indicator Influencer Marketing Management 109

Lynton Web

OCTOBER 27, 2023

Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. Crafting Your Strategic Plan A well-orchestrated strategic plan is the linchpin of successful inbound marketing. To achieve this, understanding the competitive landscape is equally vital.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketing Marketers 59

Businesses Grow

NOVEMBER 6, 2023

I am getting this question A LOT: What are the skills every marketer needs today? Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. How do we stay relevant?

Global Marketing 116

Global Marketing Marketing Marketers Communications 116

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing Ethics 104

Marketing Ethics Transform Copywriting CMO 104