Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Integrating creators into your programming.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Social Media Examiner

APRIL 11, 2024

Wondering what’s working in 2024? Why Should Marketers Pay Attention to YouTube? Need to grow substantial YouTube reach? In this article, we’ll explore creating viral reach on YouTube.

Branding 103

Branding Social Media Marketing Marketing Marketers 103

Rock Content

MARCH 18, 2024

2024 is a year of amazing content marketing technology. 32% of marketers around the world have already begun to use AI with marketing automation to make decisions about paid advertising and how to personalize content for their target audiences. In what ways can AI help drive your content marketing for better outcomes?

Content Marketing 97

Content Marketing Marketing Marketers Analytics 97

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Branding 125

Branding Law Influencer Marketing Entertainment 125

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. When looking for the right influencers to work with, consider how their political views will land with your target audience and reflect on your brand.

Social Media Marketing 110

Social Media Marketing Gen Z Health Marketing 110

Search Engine Land

JUNE 28, 2023

TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based based creators, who will then have complete creative freedom to make a video entry for consideration.

Advertising 87

Advertising Advertisers Marketing Marketers 87

Hubspot Marketing

MAY 9, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In this blog, I share the persuasion tactics that actually work. You’ll learn why persuasion attempts work better if you ask for action in the future (rather than the present).

CRM 95

CRM Customer Marketing Marketers 95

Buffer Marketing

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.    Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video.   But you can.

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Search Engine Land

SEPTEMBER 19, 2023

TikTok is launching a new label to help creators tag their AI-generated content. Creators are advised to use this label on content that’s been fully or heavily edited by AI to comply with the platform’s rules on synthetic media. Why we care. Get the daily newsletter search marketers rely on. Learning tools.

Education 133

Education Search Marketers Branding Marketing 133

Buffer Marketing

DECEMBER 14, 2023

However, I’ll also be the first to admit that they can be difficult to work with, especially if your design skills are sorely limited. So, in this article, I’ll give you some ideas for your next carousel from different creators and share some best practices to make this engaging format easier than ever to produce. 

Transform 123

Transform User-Generated Thought Leadership Copywriting 123

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Want to learn more about working with micro-influencers?

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

DECEMBER 2, 2022

The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? Here's everything marketers need to know, starting with how the creator economy has grown over time. There are 7.5

Branding 124

Branding Marketing Marketers Marketing Mix 124

Hubspot Marketing

NOVEMBER 14, 2022

Over the last 18 months, the creator economy has been all the rage — and it's proven to be incredibly lucrative. In fact, as of 2022, the creator economy's market size is estimated at $104.2 Think of these content creators as little media companies. To start, let's explore what we know about content creators.

Food 114

Food Marketing Marketers eBook 114

Scoop.it!

OCTOBER 12, 2023

It enables you to keep up with the frequency of content shared by your competitors without having to add additional content creators to your team. Therefore, it’s essential to know how often you should curate content as a content marketer. Content curation saves you the time and hassle of creating content from scratch.

Content Marketing 101

Content Marketing User-Generated PR Marketing 101

Search Engine Land

SEPTEMBER 8, 2023

Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. Why we care. As more businesses embrace influencer marketing, the way people consume ads is shifting.

Influencer Marketing 137

Influencer Marketing Advertising Advertisers Search Marketers 137

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Speaks to your target audiences.

Personalized Marketing 137

Personalized Marketing Marketing Marketers Energy 137

Sprout Social

FEBRUARY 5, 2024

DEI as a business best practice 3 best practices for celebrating Black History Month Create and nurture partnerships with Black creators Brands that celebrate year round Black history is more than a moment What is the purpose of Black History Month? What is the purpose of Black History Month? American historian and scholar Carter G.

Gen Z 107

Gen Z User-Generated Branding Education 107

Ariyh

OCTOBER 16, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,919 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… HelpDesk Struggling with customer support requests? 📝 Intro How often should you post on social media?

B2C 124

B2C Price Promotion eCommerce 124

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

APRIL 25, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. This doesn’t only work for expensive products like cars. Michael Santos, a psychologist at the University of California, demonstrated why in his 1994 study. It sounds irrational — but it works.

Price 108

Price Promotion Market Research Product 108

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

Gen Z 121

Gen Z Millennials User-Generated Marketing 121

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. The number of creators on YouTube is exploding YouTube.com is the second most visited website in the U.S. So, the number of creators on YouTube has exploded and the number of videos is up, too! This means 64.9%

Transform 119

Transform Digital Marketing User-Generated Education 119

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. Have a creator or business account ( Government, Politician and Political Party Accounts (GPPPAs) are not eligible to use Promote.) Tap Creator tools.

Promotion 114

Promotion Advertising Advertisers Price 114

Search Engine Land

JANUARY 29, 2024

For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. Their journey continues, exploring a potential solution visually through a TikTok review by one of their favorite content creators.

Gen Z 115

Gen Z User-Generated SEO Millennials 115

Hubspot Marketing

NOVEMBER 14, 2022

The creator economy is changing marketing in various ways, and keeping up can be challenging for content marketers unfamiliar with this relatively new landscape. Fortunately, HubSpot invests in creators and keeps a pulse on the latest content creation trends. Lessons Content Marketers Can Learn from HubSpot's Creators.

Content Marketing 92

Content Marketing Marketing Marketers Education 92

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? Brands of all sizes are eager to find ways to feature creators in their campaigns. Recent stats say that carousels , Reels and Stories are among the most popular content types for creators. What is Instagram influencer marketing, anyway? Fair question!

Influencer Marketing 108

Influencer Marketing Branding User-Generated Promotion 108

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. But what exactly is the creator economy, and why should marketers care? Social Media's Role in the Creator Economy.

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing 78

Marketing Marketers Fashion User-Generated 78

Hubspot Marketing

JANUARY 29, 2024

It can be hard to keep up, and I say this as a content creator and marketer whose job is to stay in tune with the latest happenings on social media. Fortunately, I and a few other creators are savvy enough to see what TikTok trends are coming to the forefront in 2024. TikTok Predictions for 2024 1. Don't believe me?

Gen Z 107

Gen Z User-Generated Education Food 107

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 86

Influencer Marketing Gen Z Marketing Marketers 86

Buffer Marketing

MARCH 26, 2024

  So you hop onto your stock photo site of choice and spend hours scrolling through expensive, too-perfect, generic clips that just won’t work.   It’s a frustrating and all-too-common experience for marketers and creators alike. ✨ I’ve been working out consistently for over a decade.

Health 101

Health Social Media Marketing PR Energy 101

Rock Content

MAY 3, 2024

As both a content creator and a heavy content consumer, it’s clear most perspectives are bleak. I don’t blame creators who go that route. Content creators often focus on what they want to say instead of what their personas need to hear. This is why it’s so hard to create this level of quality through AI.

User-Generated 72

User-Generated SEO Copywriting Entertainment 72

Businesses Grow

OCTOBER 3, 2022

Today I bring you a few small observations on marketing that are a little too small for a full post. Why would somebody sign the top of the toilet? It means something to sign your work. ” Marketing to them will not require a change. One GenZ writer: “You should know that we will not be stressed.

Gen Z 133

Gen Z Marketing Marketers Health 133

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. of its US user base to be exact.

Gen Z 90

Gen Z User-Generated Entertainment Millennials 90

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. It allows brands to reach loyal followers of intensely relevant creators.

Affiliate Marketing 130

Affiliate Marketing Marketing Marketers Promotion 130