Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 103

Thought Leadership Marketing Marketers Influencer Marketing 103

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Transform 92

Transform User-Generated Marketing Marketers 92

Hubspot Marketing

JANUARY 2, 2023

While we can't predict the future, we can identify and interpret the biggest hiring trends we've seen emerging at the tail end of 2022. Recruitment Strategy Trends. Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025. Employee Retention Trends.

Gen Z 120

Gen Z Law Marketing Marketers 120

Set Up

JANUARY 30, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 105

Transform Marketing Marketers PR 105

Hubspot Marketing

AUGUST 30, 2023

Women-centered Marketing It’s no wonder Barbie, Beyoncé, and Taylor Swift have seen so much success — all three have effectively used women-centered marketing. Women-centered Marketing It’s no wonder Barbie, Beyoncé, and Taylor Swift have seen so much success — all three have effectively used women-centered marketing.

Entertainment 103

Entertainment Marketing Marketers Branding 103

Martech

JANUARY 31, 2023

This afternoon, HubSpot announced it would be making cuts in its workforce during Q1 2023. This would mean losing around 500 employees from its workforce of over 7,000. The reasons cited were a downward trend in business and a “ faster deceleration ” than expected following positive growth during the pandemic.

Digital Marketing 98

Digital Marketing Marketing Marketers Management 98

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Transform 116

Transform User-Generated Analytics Market Trends 116

Martech

JUNE 21, 2023

A masterpiece, full of trend analyses, punchy insights and actionable takeaways. But let’s face it — the “publish and pray” era of content marketing is long gone. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term.

Marketing Strategy 139

Marketing Strategy Content Marketing Marketing Marketers 139

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Millennials 131

Millennials Gen Z Retail Marketing 131

Martech

DECEMBER 7, 2022

While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. A diverse marketing organization aids access to diverse markets. Source: ANA A Diversity Report for the Marketing/Advertising Industry 2022. of the workforce.

Customer Acquisition 102

Customer Acquisition Marketing Marketers Advertising 102

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Digital analytics provides performance-based metrics based on a campaign in the market. Dig deeper: Marketing analytics: What it is and why marketers should care 2. Reaching buyers today is difficult.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. What’s trending?

Marketing Plan 96

Marketing Plan SEO Gen Z User-Generated 96

Neil Patel

FEBRUARY 23, 2021

Why should marketers care about them right now? Generation Alpha Culture and the Future of Marketing. Generation Alpha Technology Trends. For marketers, this means speaking to an astute audience that may know the ideal product better than we do. Generation Alpha Education Trends. But, they’re children.

Millennials 128

Millennials Health Education Gen Z 128

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing 82

Marketing Marketers Fashion User-Generated 82

Rock Content

MARCH 15, 2023

Creating a Marketing Strategy is not an easy task. However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global.

Global Marketing 90

Global Marketing eBook Marketing Marketers 90

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Customer segmentation is the practice in which marketers divide their customer base into specific groups in order to deliver more effective communication and a personalized experience. Segmenting your customers is critical to your success.

Customer 102

Customer Customer loyalty Communications Fashion 102

Hubspot Marketing

SEPTEMBER 19, 2022

According to our 2022 Marketing Trends Survey report , 34% of marketers plan to stop leveraging podcasts or other audio content in 2022. It’s likely because of the major roadblocks that marketers still face in the podcast marketing space. As marketers, data is our lifeline. Subscriber count and trends.

Branding 96

Branding Marketing Marketers Promotion 96

Search Engine Land

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Customer segmentation is the practice in which marketers divide their customer base into specific groups in order to deliver more effective communication and a personalized experience. Segmenting your customers is critical to your success.

Customer 99

Customer Customer loyalty Communications Fashion 99

Rock Content

FEBRUARY 21, 2024

Audiences believe them more than C-Suite messages or generic marketing content. EGC turns your workforce into a battalion of brand ambassadors. Fresh Perspectives and Ideas: Marketing is fantastic, but other departments bring unique perspectives and ideas to the table. So much great content has been created with this initiative!

Transform 76

Transform User-Generated Branding Education 76

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. In fact, Gartner found that 58% of the workforce needs new skills to successfully do their jobs. Image Source.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and social issues publicly. Make Short-Term Plans.

Marketing 138

Marketing Marketers Customer Journey Communications 138

Martech

SEPTEMBER 23, 2021

Marketing leaders know that success today increasingly comes down to agility. When communications break down, it creates tremendous costs for marketing organizations by eroding engagement with customers and prospects, decreasing alignment around brand messaging and goals, and preventing productivity and growth.

Communications 136

Communications Marketing Marketers Customer Journey 136

Search Engine Land

FEBRUARY 5, 2024

Generative AI is being touted as a time-saving, workforce-reducing miracle tool. Data scientists are finding trends. However, severe limitations still make it a tool rather than a replacement in search marketing. Marketing efforts have to keep up with changes in human behavior and appetite. It is smart.

SEO 132

SEO PR Communications Search Marketers 132

Martech

MAY 24, 2022

As this year’s virtual edition of PegaWorld iNspire kicks off, the CRM and BPM platform released a report on challenges created by the “complex intersection of technology and the modern workforce” arising from digital transformation. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Transform 100

Transform CRM New Technology Management 100

Rock Content

JULY 27, 2023

Marketers from different industries usually face challenges such as brand building, creating authority, lead generation, and creating content that really engages and educates the audience. As a marketer at Rock Content, I have also faced this challenge. It was an adaptation from a test that was run in the past, “Marketing Backstage.”

Education 75

Education Marketing Marketers Communications 75

Hubspot Marketing

AUGUST 8, 2022

Lastly, if remote and hybrid work are doable for your marketing department or business, but you or other managers on your team have less experience with a remote workforce -- don't let that hold you back from building great virtual strategies. More Insights on Trends That Matter.

Health 105

Health Management Marketing Strategy Product 105

Martech

AUGUST 17, 2022

Compare that to the 79,991 computer science students who graduated into the workforce last year and you see the scale of the problem. Read next: What are diversity, equity and inclusion, and why do marketers need them? And, thanks to the growing trend of remote work, this talent pool is available to companies everywhere. “We

Non-Profit 98

Non-Profit Education Management Marketing 98

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing 52

Marketing Marketers Fashion User-Generated 52

Duct Tape Marketing

DECEMBER 7, 2023

Building A People-Centric Culture: From Employees To Contributors written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer.

Transform 76

Transform Millennials Non-Profit Place 76

Digital Marketer

FEBRUARY 27, 2023

The benefits of being a T-shaped marketer and utilizing expertise from different digital fields to stay on top of this rapidly changing marketing landscape is crucial. We are witnessing unprecedented levels of digital disruption in marketing. This is where T-shaped marketers come in. At least not anytime soon.

New Markets 80

New Markets Marketing Marketers Traditional Marketing 80

Hubspot Marketing

JANUARY 26, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Was Tarte's trip to Dubai an effective marketing strategy? Marketing Snippets The latest marketing news and strategy insights.

Branding 109

Branding Influencer Marketing Promotion Advertising 109

SmartBrief - Marketing

MARCH 5, 2024

They help improve skills and training, enabling employees to navigate changing market trends. By boosting productivity, retaining employees and cultivating a talented workforce, businesses build the best foundations for profitability. So what advantages do these employee-driven growth programs provide?

Market Trends 97

Market Trends Customer SEO Product 97

The CMO Survey

FEBRUARY 21, 2020

The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Which Companies are Adopting AI Tools for Marketing?

CMO 130

CMO B2C Marketing Marketers 130

Econsultancy

FEBRUARY 21, 2022

As part of Econsultancy’s annual digital and marketing trends predictions, founder Ashley Friedlein proposed 2022 as the year of the Great Reset. Marketing Week Career and Salary survey. Figure 2: Has the business indentified any skills gaps in the marketing department? Marketing Week Career and Salary survey.

Transform 69

Transform Copywriting eCommerce Marketing 69

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

Copywriting 104

Copywriting CMO PR Social Media Marketing 104

Search Engine Land

OCTOBER 7, 2022

The four-day workweek has become a hot trend of late – including in search marketing. If so, read on to learn about the impact of a four-day workweek on digital marketing, the pros and cons, and tips for adopting it at your company. The four-day workweek and digital marketing. The four-day workweek and digital marketing.

Digital Marketing 99

Digital Marketing Marketing Marketers Energy 99

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

Copywriting 99

Copywriting Education Energy Health 99