Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

User-Generated 99

User-Generated Marketing Marketers CMO 99

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Let’s get started!

Transform 76

Transform User-Generated Marketing Marketers 76

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers.

User-Generated 140

User-Generated CMO Marketing Marketers 140

Rock Content

JULY 31, 2023

In marketing, one of the concerns is the impact of AI on content production. Here at Rock Content, we’ve already discussed the risks and benefits of AI tools and their potential to make the daily life of marketers more efficient , without neglecting the creativity and adaptability inherent to the human mind.

Transform 92

Transform User-Generated Copywriting Communications 92

Search Engine Land

APRIL 9, 2024

Google leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help of AI-driven algorithms. AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience.

User-Generated 105

User-Generated Copywriting Advertising Advertisers 105

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Content Marketing 107

Content Marketing Transform User-Generated SEO 107

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

Transform 99

Transform User-Generated SEO Branding 99

Hubspot Marketing

MAY 30, 2023

It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly?

New Markets 116

New Markets Copywriting Digital Marketing Marketing 116

Martech

MAY 2, 2024

Why AI failure, of course! We will start with Meta — which has been injecting AI into all its customer-facing surfaces. The “Instagram header … features a side-scrolling list of prompts for interacting with the AI: ‘Imagine rooftop gardens,’ ‘advice for the modern stoic,’ ‘anime reels,’ writes Fast Company’s Scott Nover.

Transform 83

Transform User-Generated Promotion Advertising 83

Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. 7 Essential AI Insights for Marketers in 2024 1. Become a prompt master.

Transform 100

Transform User-Generated Marketing Marketers 100

Buffer Marketing

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible. Not only can these nifty AI apps and tools help you boost productivity by organizing your time and tasks better, but they can also use machine learning to do some of those time-consuming or repetitive tasks for you.

Product 107

Product Price User-Generated Social Media Marketing 107

Buffer Marketing

OCTOBER 17, 2023

Fortunately, Buffer’s AI Assistant can help. But  But there’s a secret you need to know if you want to get the most out of it: adding the right prompts. Why prompts matter One word: context.    For AI to thrive, it needs adequate information. BlackFriday is near.” 

Transform 128

Transform User-Generated Product Promotion 128

Businesses Grow

MARCH 27, 2023

Finally, Bard seemed to have more character limitations compared to ChatGPT, requiring me to get more creative with some prompts. Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. I need to create a marketing strategy.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Search Engine Land

FEBRUARY 5, 2024

And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder. Will AI replace SEO professionals?” But what even is a stable profession when AI seems to encroach on them? Generative AI is being touted as a time-saving, workforce-reducing miracle tool.

SEO 122

SEO PR Communications Search Marketers 122

Search Engine Land

SEPTEMBER 14, 2023

Unlocking the power of prompts is key to supercharging your SEO content strategy. Well-crafted prompts helped yield remarkable results for SEO expert Shelly Fagin, with website traffic experiencing an impressive increase of up to 30%. And what qualities make a prompt perfect – or at least good? You’ll get a better output.”

SEO 134

SEO Search Marketers Branding Marketing 134

Hubspot Marketing

NOVEMBER 27, 2023

If you’re like most marketers, you’ve tried out a generative AI tool. Yet, these fragmented use cases don’t capture the full power of deploying AI strategically. In five years, many companies will be creating AI marketing campaigns. Here’s why you should give AI marketing campaigns a try. Or do they?

Product 86

Product User-Generated eCommerce Marketing 86

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. The value of AI tools depends on the effort you put into them. What’s the best way to put AI’s content capabilities in play? Generative AI doesn’t make those things skippable.

Content Marketing 114

Content Marketing PR Law CMO 114

Search Engine Land

OCTOBER 24, 2023

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. While not all startups may be tech-savvy, AI can significantly enhance efficiency, even on a lean budget.

Content Marketing 121

Content Marketing User-Generated Marketing Marketers 121

Search Engine Land

MARCH 20, 2024

30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. Heck, even the AI chatbots admit: “ChatGPT can make mistakes. What makes content helpful?

User-Generated 100

User-Generated Transform SEO New Technology 100

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 112

Email Marketing Price User-Generated Health 112

Unbounce

MAY 4, 2023

Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain. AI has arrived, and now it’s friggin’ everywhere. Ryan Reynolds is writing ads with ChatGPT for Mint Mobile. Oh, how naive we were.

User-Generated 128

User-Generated Marketing Marketers Copywriting 128

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. Our journey with AI has been full of learning curves, and we’ve become quite adept at crafting prompts that get the best out of ChatGPT.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Hubspot Marketing

DECEMBER 14, 2023

So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. This is just one way to leverage AI tools into your day-to-day workflow as a blog writer.

Transform 113

Transform User-Generated Marketing Marketers 113

Search Engine Land

DECEMBER 4, 2023

Once users moved on from trying the chatbot for silly things like writing jokes or letters in Shakespeare’s voice, more useful applications emerged. For PPC marketers, ChatGPT also unlocked game-changing potential. 30, 2022, offering free access to what seemed like an impossibly smart AI chatbot. Early uses for GPT-3.5

Transform 110

Transform Copywriting User-Generated Price 110

Hootsuite

MAY 31, 2023

Caption writing, image sourcing, responding to followers…the list goes on. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Here’s how you can get started with ChatGPT for social media marketing.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition. What are the risks and benefits?

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127

Hubspot Marketing

DECEMBER 15, 2023

Though generative AI is everywhere , the fear around the state of AI is real. From our survey of 1350+ business professionals in the US, including marketers, we found that 63% of marketers not already using generative AI are not looking to start. Find out what they are so you can better support your team.

Education 103

Education User-Generated Marketing Marketers 103

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. So, let’s explore the best ways marketers can use text-based, genAI tools like ChatGPT.

User-Generated 124

User-Generated Copywriting Marketing Automation Platform eBook 124

Digital Marketer

JULY 7, 2023

As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant. Just input a prompt and let ChatGPT work its magic! Key term here is: help) 2.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. Even so, keyword research is an integral part of marketing.

Whitepaper 120

Whitepaper Transform User-Generated Marketing 120

Martech

MAY 9, 2024

Kim Davis And now, here are this week’s AI-powered martech releases and news. Wix.com’s AI Portfolio Creator lets users create and showcase an online professional portfolio. Freepik , a design platform with audio-visual resources and generative AI tools, acquired Magnific, an AI image upscaler, enhancer and transformer tool.

Transform 87

Transform User-Generated Branding Customer 87

Search Engine Land

FEBRUARY 1, 2023

Paid search marketers are no strangers to artificial intelligence. Every day, we use AI-powered platforms like ad engines, third-party management tools and copywriting software. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. Target market.

Marketing 100

Marketing Marketers Copywriting Energy 100

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. In the second part, we’ll see how the LLM responded. This is a must.

eCommerce 131

eCommerce Price Email Marketing Retail 131

Rock Content

APRIL 6, 2023

One of these amazing new tools is the talk of the town when it comes to digital marketing support. ChatGPT, a new artificial intelligence tool, is the most groundbreaking type of AI ever released. In order to use ChatAI to help with your marketing activities, you need to know how to use it. What Are Prompts in ChatGPT?

User-Generated 79

User-Generated Finance Marketing Marketers 79

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. Enter the impetus for solving both challenges: artificial intelligence (AI).

User-Generated 109

User-Generated Marketing Marketers CMO 109

Martech

FEBRUARY 7, 2024

It seems like AI is causing that next paradigm shift. This year, it will be important to broaden people’s job skills so that they can work with AI — not be replaced by it. Because AI is unexplored territory and, in the wrong hands, can damage a company’s brand, people will need to know how to maintain ethical boundaries.

Millennials 107

Millennials Marketing Marketers Marketing Automation Platform 107

Search Engine Land

APRIL 18, 2024

The rise of AI content creation has been a game-changer – for better or worse. ” Traditionalists argue that AI is a tool, and without the insight of a human writer, the content lacks the depth and expertise needed to succeed. Next, let’s explore these two schools of thought around AI content creation. Rapid research.

User-Generated 108

User-Generated PR SEO Branding 108