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38 YouTube stats marketers need to know in 2025

Hootsuite

YouTube has continued to dominate the world of video sharing. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling).

Gen Z 102
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Social Proof Backfire: The Marketing Mistake Costing You Conversions

Hubspot Marketing

The Mistake Most Marketers Make These anti-drug ads backfired because the ads unintentionally reinforced the idea that drug use was common. Most marketers make the exact same mistake. To tackle missed medical appointments, some NHS managers displayed stats on no-shows. They increased it. But research found this backfires.

Retail 124
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Storytelling with data: Strategies to captivate your audience

Hootsuite

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 125
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How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]

Hubspot Marketing

When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. Which is to say, where media and marketing mash up, Carl knows his s.

Shipping 144
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Short form vs long form content: Which do audiences prefer?

Hootsuite

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. While long form content dives deeper, like YouTube videos, blog posts, or podcasts, offering more detailed storytelling. So go long; we’ll catch you at the end.

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60 social media statistics marketers need to know in 2025

Hootsuite

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

Gen Z 110
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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Now you can see how your results compare to average performance stats within your industry.

Analytics 119