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YouTube has continued to dominate the world of video sharing. Understanding key YouTubestats and figures is the best way to develop a YouTubemarketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling).
The Mistake Most Marketers Make These anti-drug ads backfired because the ads unintentionally reinforced the idea that drug use was common. Most marketers make the exact same mistake. To tackle missed medical appointments, some NHS managers displayed stats on no-shows. They increased it. But research found this backfires.
And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.
When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. Which is to say, where media and marketing mash up, Carl knows his s.
Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. While long form content dives deeper, like YouTube videos, blog posts, or podcasts, offering more detailed storytelling. So go long; we’ll catch you at the end.
100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.
Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Now you can see how your results compare to average performance stats within your industry.
Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. You’ll also find the latest growth rate trends and preferred platforms.
Im sure her being a millennial, thus closer to Gen Z than the average CEO, helps her keep in step with younger consumers, but I also think how intentional she is as a marketer sets her apart. Novoselsky says the current push model approach to marketing is a little too aggressive for Gen Z consumers. Yeah, I'm not reading all that.
pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. The strategy?
Instagram has over 2 billion monthly active users — and counting Instagram hit 2 billion monthly active users — and it happened in just over 11 years, reaching the number faster than Facebook and YouTube. This information is handy for marketers running international campaigns. also use YouTube 54.3% India, the U.S.,
I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Is social media video marketing effective in 2025?
TikTok analytics tools are apps and dashboards that give you real-time insights into your audience behavior and content performance stats. Choose the right tool, and you’ll also get actionable insights for improving those stats (rather than just raw TikTok data). What makes a good TikTok analytics tool? Deep breath. It’s so easy.
If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.
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Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. Dig deeper: AI content creation: A beginner’s guide Get the daily newsletter search marketers rely on. This is a recipe for disaster. Business email address Subscribe Processing. See terms.
Where do you turn for meaningful stats on your social media marketing ? At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketing strategy. The best social media analytics tools for marketers 1.
And the idea that, should a platform move in a direction they don’t like (as is the case with some disillusioned folks on X/Twitter) or disappear from the market completely (which would happen in the case of the U.S. million users (in total; I couldn’t find any MAU stats), PeerTube has 356K, and Pixelfed 255K.
The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. Phlanx Source: Phlanx Phlanx offers competition trackers for Instagram, YouTube, X, and Twitch. The stats tracked vary by network. Which other conversations are you showing up in?
Recently, I put some of the newer, more powerful deep research tools through their paces to see if AI could handle the kind of deep, strategic research marketers have to do but rarely have time for. I asked it to focus on the past 12 months, organize the messaging into a comparison table, and highlight any key stats.
No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. In other words, digital content could also be defined as online media created for content marketing. Digital content. Digital content.
Random content creation is the top reason you won’t see ROI from your content marketing. The next week, you film some YouTube videos. At this point, they’re digging into Google and large language model (LLM) results, Reddit threads, YouTube videos, and niche forums. One week, you write blog posts. How serious is it?
In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.
Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. Download now General LinkedIn statistics Ready to dive into the world of LinkedIn marketing ? Here are the top general LinkedIn statistics you need to know.
Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.
Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.
As if ranking atop Google isnt hard enough, marketers are now also expected to gain visibility in AI search. LLMs reward mirrored headings, shorter paragraphs, and credible stats over keyword stuffing. HR SOFTWARE) tools in the market? Some say traditional SEO is enough for visibility in AI. TALENT ACQUISITION)?
Remember a few years ago when op-eds used to claim influencer marketing was a fad? Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.
Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Everything changed with Baby Boomers. Sound familiar?
The digital marketing space is more crowded than ever. Organic visibility is the gold standard of digital marketing. Tactics like digital PR, guest posting, link-worthy content (think stats, infographics, or tools), and outreach campaigns still work as long as youre thoughtful about how you approach them.
Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai
With influencer marketing booming in Australia, food influencers drive huge engagement ( often above 2.5% ) across networks like Instagram, TikTok and YouTube. When it comes to food content and marketing, studies show visual networks like TikTok and Instagram influence 50% of diners’ choices.
And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy. Ask a question, share a stat or tease the value upfront to keep viewers watching. The good news? This addition is just the beginning.
As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. But don’t hop on video marketing just because everyone else is.
This “one and done” attitude is not the attitude of a modern-day marketer, especially when it comes to high-quality content you've worked hard over. This tactic is all about squeezing the lemon with your marketing efforts, making sure high-quality content gets the most out of it. More formats. More channels. More demand.
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Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. Public stats provide a solid benchmark, but the real magic happens when you combine those with your own LinkedIn Page and ad demographics to fine-tune both your organic and paid strategies. 32% of U.S.
For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. Social media advertising statistics in the UK The UK’s social media advertising market is booming, with strong growth projected for 2025.
It’ll let you track your LLM visibility (a by-product of good GEO) in top tools compared to your rivals: The tool compares your brand to your rivals in terms of AI visibility, market share, and sentiment: And it’ll show you where your brand strengths are and where you can improve: Want to track your brand’s AI visibility?
Google AI is a crucial element in the future of marketing. While the technology’s capabilities are well-known, how can Google AI help marketers reach potential customers more effectively? They promise to reshape how marketers connect with audiences by delivering more innovative, faster, and more personalized experiences.
The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. My favorite right now is the Tide browser extension.
For marketers, short-form content drives reach, engagement, and ROI. Why Should Marketers Love Short-Form Content? It’s the marketing equivalent of a snack: small, satisfying, and easy to consume. TikTok , Instagram Reels , and YouTube Shorts dominate this medium. Why Should Marketers Love Short-Form Content?
you know, now that now they have the chance to actually own the FAQ snippet for that, maybe the local, local rank, map pack for that, maybe a YouTube carousel. John Jantsch (09:16.844) So in March, 2024, I'm reading a stat here. So if you got value, hopefully you will subscribe either to the YouTube channel or to the podcast itself.
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