Hubspot Marketing

NOVEMBER 26, 2024

Sometimes the most popular social platform isn’t the right place to find your audience. Follow industry leaders like Sprout Social , sign up for expert newsletters like The Marketing Millennials , or see what your audience is currently talking about on forum sites like Reddit. Challenge(s) Accepted There you have it!

Social Media Marketing

Litmus

NOVEMBER 20, 2024

Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences. Nearly 60% of Millennials and Gen Z find it “extremely” or “very important.” This suggests that consumers prioritize perceived value over broader corporate communication.

Gen Z

Calvyn Lee Blog

JULY 31, 2025

Baby Boomers Millennials Generation X Generation Z Question: Which level in the social media marketing hierarchy focuses on defining the brand’s approach to achieving its objectives? Place Price Product Promotion Question: What is the primary purpose of a social media strategy within a broader marketing framework?

Marketing Mix

Hubspot Marketing

JANUARY 31, 2025

In their place is minimalism and modernist exuberance. In its place is a minimalist wordmark that now reads JaGUar. Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. Gone are the classic cues of British elegance. Delete ordinary.

Gen Z

Sprout Social

MAY 14, 2025

Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day. Like Millennials, Gen X value originality in branded social media content.

Gen Z

Martech

NOVEMBER 8, 2024

Off the beaten path: Uncommon platforms for B2Bs With a solid media plan in place, you’re in a great position to try something new, including some of the less mainstream platforms. The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power. Clear goals and objectives.

Gen Z

Set Up

SEPTEMBER 10, 2024

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. According to NIQ , Gen Z is expected to have $2.7 trillion in global spending power, and its influence will only grow, projected to reach $12 trillion by 2030.

Gen Z

Martech

MARCH 10, 2025

Swag: Branded items have their place, too. “And 88% of millennials are excited to see any type of mail or package. Companies incentivizing prospects near the end of the sales cycle saw a 55% higher conversion rate. Sales teams sending gifts during the sales cycle saw a 21% decrease in the opportunity life cycle.

Direct Mail

Martech

OCTOBER 2, 2024

It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum. They’re at a place where they need to focus all in on what they’re doing.”

Branding

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. And hey, creating a great place to work has many other benefits. Step 5: Get employees involved in your strategy Once you have goals and guidelines in place, it’s time to reach out to employees.

PR

Martech

JANUARY 22, 2025

Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app. 94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors.

Gen Z

Marketing Insider Group

SEPTEMBER 3, 2024

The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. In fact, 32% of Gen Zers are regularly engaged in this work, compared to only 24% of Millennials. population.

Gen Z

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Note: This method isnt reserved for Gen Z.

Gen Z

Hubspot Marketing

JULY 12, 2024

Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. The first example I think of is an interest-based Facebook Group (my millennial is showing). OK, now that I got that off my chest, let’s get into the top six.

Branding

Sprout Social

NOVEMBER 19, 2024

But that’s only if marketers understand how to hire an influencer in the first place. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z

Buffer Marketing

JULY 23, 2025

This split shows that while Gen Z and Millennials are still the dominant force, 1 in 3 users are older than 35. How people use Instagram in 2025 Instagram isn’t just a place to post — it’s a place to explore, connect, message, shop, and scroll for hours. 25–34: 30.6% 55–64: 4.6%

Gen Z

Neil Patel

JUNE 27, 2025

What was the big “why” that led you to start your company in the first place? And vice versa, stuffy, “holier than thou”-esque verbiage is going to turn away Millennials faster than it takes to press “Publish” on that first social media post. Values What does your brand stand for? Not the “I need to pay my bills” of it all.

Branding

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. What are the social norms established in the community discussions?

Gen Z

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennials Millennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. or elsewhere in the world, LinkedIn is the place to be for B2B.

Gen Z

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% What better place to get to know your audience and their pain points than to head straight to the source? respectively.

Gen Z

Hubspot Marketing

DECEMBER 12, 2024

There will be a major emphasis on YouTube, social media platforms, and even more niche channels like Substack or Reddit essentially, marketers will seek out as many non-search platforms as possible to begin reaching audiences in new places since consumers spend so much of their time passively consuming content on these channels.

Tentpole

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Picture this: one place to view and reply to all comments and private messages across multiple social profiles, plus everything else you need to do on your social media channels in the same app. Then, show off your results in beautiful reports.

Gen Z

Hubspot Marketing

DECEMBER 10, 2024

The great content, steered by SEO, means theyre featured in four places right at the top of Google. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). The screenshot below shows my client, Gaia Learning , a startup ranking number one organically and within AI overviews.

SEO

Spiralytics

DECEMBER 18, 2024

Brand takeover ads: This full-screen ad format places your brand front and center by greeting users who have just opened their app. It’s the perfect place to launch new products and keep your brand on top of mind. Captions are a great place to reinforce your CTA and give additional information.

User-Generated

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Reddit is a popular place for real information. Post about new features or services in places like r/AMA or host an AMA on a niche subreddit. The other way is through search engines.

Branding

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% What better place to get to know your audience and their pain points than to head straight to the source? respectively.

Gen Z

Buffer Marketing

JULY 15, 2025

Millennials and Gen Z make up the core of the platform’s age distribution Professionals aged 25–34 make up over 47% of LinkedIn’s users — the largest age group on the platform. Gender parity is gradually improving, but men still feature more prominently on the platform.

Gen Z

Martech

SEPTEMBER 25, 2024

Here’s my prescription for meeting consumers at the right time and place across the consumer journey. Brands that want success must be ready with the content and solutions consumers need and make it accessible on the consumers’ own terms.

Gen Z

illumin

JUNE 6, 2025

identify as LGBTQ—more than double the rate of Millennials. This group places a high priority on inclusion. Over half have made purchases from social media, especially when brands collaborate genuinely with LGBTQ+ creators. Nearly 1 in 4 Gen Z adults in the U.S. More broadly, 58% of U.S.

Gen Z

Sprout Social

MARCH 27, 2025

It’s morphed into a place for genuine connection. Consumers who make daily or weekly purchases tend to be Millennials or Gen Z, and these consumers trust creators more than older generations, according to the same report. The network isnt just a space for buttoned-up, professional updatesnor is it strictly B2B territory anymore.

Gen Z

Sprout Social

MARCH 26, 2025

While many of consumers see a place for it, theres a strong minority (32%) who think its cringey. All of this points to Instagram being a great place for UK businesses to build brand awareness, drive engagement and connect with their target audience through visual content. But be cautious when jumping on trends.

Entertainment

Vertical Response

JULY 7, 2024

Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences.

Gen Z

The Drum

JUNE 5, 2025

Today, Moses Rashid has the job every millennial will envy. Topshop was the place that mother and daughter, father and son, could both walk out with something,” says Moses Rashid. Topshop was an icon of the British high street. In its mid-noughties heyday, it didn’t just reflect culture. It created it.

CMO

Hubspot Marketing

NOVEMBER 1, 2024

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. HubSpot research shows social media is the preferred product discovery channel for Gen Z, Millennials, and Gen X and one in four consumers have already bought products directly in social media apps.

Manufacturing

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Subreddits like r/dropshipping and r/entrepreneur are good places to start, as users often talk about trending products here.

Gen Z

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Pro tip: HubSpots free lead management and tracking software helps you organize, prioritize, and engage prospects from one place. Right behind them is Gen Z. Step 6: Align marketing and sales.

Transform

Set Up

DECEMBER 3, 2024

But this marketing campaign made sure there was something for everyone… For nostalgic millennials and Gen X : Campaigns leaned on the legacy of the Broadway show and its music, with Spotify playlists and behind-the-scenes podcasts offering deeper insights​. The trailer does not harp on the fact that it is split in two parts or is a musical.

Gen Z