Vertical Response

JULY 7, 2024

Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

MARCH 27, 2025

It’s morphed into a place for genuine connection. For younger shoppers, its abundantly clear that influencer marketing is a full-funnel activationnot just an awareness play. Now is the time to refine your approach, experiment with new strategies and solidify your place in this thriving digital ecosystem.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Sprout Social

MAY 29, 2025

While social’s combined 15% doesn’t rival organic search’s 76%, the data reminds us why savvy marketers use social as part of a broader marketing strategy rather than placing all bets on search. An integrated approach maximizes the unique advantages each platform offers. The global social commerce sector is growing at a 13.7%

Gen Z 72

Gen Z Social Media Marketing Transform Marketers 72

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. If you’re looking for higher-spending millennials, for example, try Pinterest. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. In second place is Brazil at 27 million.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Sprout Social

MAY 21, 2019

Moreover, these Pinterest shoppers invest in what they’re passionate about. Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month. Are you active on Pinterest yet?

Millennials 112

Millennials Shoppers Food User-Generated 112

Neil Patel

MARCH 25, 2021

However, shoppers also appreciate being able to find a larger selection and compare prices more easily than in brick-and-mortar stores. Or, they may just be looking for a convenient place to buy everyday pet supplies. Millennials are the largest pet-owning demographic in the U.S., They may need chew toys or a scratching post.

Millennials 129

Millennials Food Shoppers Health 129

Hubspot Marketing

AUGUST 15, 2022

In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. Social media is also Millennials preferred channel for discovering new products. 1 in 2 Millennials have discovered a new product on social media in the past three months.

Gen Z 110

Gen Z Millennials Shoppers Retail 110

Hubspot Marketing

MARCH 8, 2024

Statista , 2023) The global conversion rate of online shoppers is 1.9%. Statista , 2023) Free delivery is the main reason 45% of shoppers head online. HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. McKinsey , 2023)The average cart abandonment rate is 70.19%.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Hubspot Marketing

JANUARY 13, 2017

These apps provide a faster and easier way for customers to get the assistance they need, rather than being placed on hold or waiting for a returned email. According to research from Animoto , 4X as many customers prefer to watch a video about a new product, so share them on social media to encourage online shoppers.

Millennials 145

Millennials Shoppers eCommerce Advertising 145

Hubspot Marketing

MARCH 8, 2021

But, since some social media shopping tools are still rather new to shoppers and brands, you might think consumers have barely used them yet. Because Instagram Shops are carbon copies of pre-created Facebook shops, you only need to take a few steps to place a Shops button on your Instagram Business Page. If so which one(s)?"

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Sprout Social

NOVEMBER 28, 2016

It’s quickly becoming the first place people turn to for research and opinions. Almost three-quarters of shoppers rely on social media to get more information about the products they want to buy. The Mintel report found 54% of shoppers said they would still try a product with negative reviews if it was recommended by someone they know.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Marketing Insider Group

OCTOBER 9, 2013

We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. The average number of sources of content consumed by a shopper in a purchase doubled from 2010 to 2011 going from 5 to 10 pieces of content consumed. Click To Tweet. Click To Tweet. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 Last year, Cyber Monday actually surpassed Black Friday for spending among American shoppers, with $10.90 Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Test your website and make improvements now, before you miss out on mobile shoppers.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Marketing Insider Group

SEPTEMBER 14, 2020

However, a good place to start is with infographics OKDork confirms that infographics are the most shared content type, and according to Forbes, roughly 84% of those using them find the images effective. The percentage of shoppers who trust family and friend advice over businesses is approximately 81%. Jeffbullas ). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

MARCH 8, 2024

They’re also less likely to shop at the places that partisan shoppers favor. However, 36% of Gen Zs and Millennials said they sway their votes. They’re less likely than Democrats and Republicans to get their news from TV and more likely to get it from social media. Influencers.

Gen Z 109

Gen Z Millennials Shoppers B2C 109

Hootsuite

NOVEMBER 3, 2020

With social commerce , the entire shopping experience — from product discovery and research to the check out process — takes place right on a social media platform. 81% of shoppers research products on Instagram and Facebook, and shopping is a top priority for 48% of Pinterest users. It’s where Millennials and Gen Z like to shop.

Branding 145

Branding Gen Z Shoppers Price 145

SocialPilot

JANUARY 10, 2024

31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. Pinterest Usage Statistics Pinterest is a great place to create and discover new Ideas. 86% of millennials use Pinterest to plan life events. 76% of pinners save items to purchase later.

Gen Z 98

Gen Z Millennials Shoppers User-Generated 98

Litmus

SEPTEMBER 24, 2024

With Black Friday shopping early on shopper’s minds, your email list is a great place to meet prospects where they’re at. Source: Really Good Emails Source: Really Good Emails Shoppers, especially during the holiday season, prefer buying from brands that give back. as consumers continue to deal with inflation.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Content Marketing Institute

OCTOBER 23, 2018

Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years.

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Spiralytics

JANUARY 15, 2025

Its user base reflects a dynamic mix of individuals, with millennials leading the way, making the platform particularly valuable for businesses targeting this tech-savvy generation. With holiday shoppers on X being active and influential, brands like you have a great chance to promote products on the platform. (

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Martech

MAY 13, 2022

Beacons are physical gadgets tucked in unobtrusive places (e.g, And it’s no wonder—mobile marketing offers several key advantages to traditional digital marketing, especially when it comes to reaching younger consumers like millennials and gen z. Brands should not be spying on shoppers, looking to badger them to buy something.

Transform 128

Transform Gen Z Shoppers Retail 128

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. With the right tools , X is a great place for businesses to monitor their brand reputation and stay connected to customers. X is also more popular among Millennials than other social media networks. In 2023, 40% of social shoppers in Australia used Instagram to make purchases.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Hootsuite

APRIL 25, 2023

Plus the “Learn more” button leads to a form shoppers can use to give their email addresses and phone number. Instagram is a visual platform, so it’s a great place to help homebuyers picture themselves in the house of their dreams. YouTube is also an excellent place to build trust and familiarity by publishing educational posts.

Real Estate 118

Real Estate User-Generated Shoppers Marketers 118

Sprout Social

SEPTEMBER 22, 2021

A shining example of multichannel marketing , conversational commerce represents a win-win for merchants and shoppers alike. These platforms give users a place to ask questions or get updates directly from a storefront. The convenience of bots and chat apps is a must-have in the eyes of some shoppers. Voice assistants.

Shoppers 98

Shoppers Shipping eCommerce CRM 98

Marketing Insider Group

FEBRUARY 5, 2024

Statista) 29% of people register for webinars on the same day they take place. Salesforce Research) Image Source: HubSpot 3 in 4 American shoppers say customer experience is the deciding factor when choosing between competing brands. of retail purchases are expected to take place online in 2023. trillion in sales in 2023.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. Social shoppers are 54% more likely to buy from relatable content creators than aspirational ones (39%). Over 165 million content creators have joined social media since 2020.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Litmus

AUGUST 3, 2023

While this number reflects the impact of inflation (around 7% at the time , a historic high), it’s still a big time to buy and save for shoppers around the world. Shoppers like to buy from brands they know are giving back, especially during the holiday season. With your biggest sales numbers on the line, breathe easy with Litmus.

Shoppers 75

Shoppers Retail Millennials Analytics 75

Backlinko

JUNE 15, 2024

Source: AllianceBernstein Temu Order Volume Worldwide According to recent data, consumers placed a total of 412.3 Among UK and US shoppers, Temu is most popular among millennials (ages 25-42) with a 21% adoption rate, followed by Gen X (43-55) with a 20% rate. billion Q3 2023 $5.16 billion Q4 2023 $6.62 billion and $50.67

Gen Z 75

Gen Z Millennials Retail Fashion 75

Hootsuite

OCTOBER 27, 2022

One survey of online millennial shoppers found almost half (47%) used a voice assistant to make a purchase. Source: Survey of 1038 online shoppers. Facebook Messenger is the first place customers look to learn more. More people are asking Siri, Alexa, or Google Assistant questions to make their purchases. Messaging apps.

Branding 114

Branding Shoppers eCommerce Millennials 114

Adobe Experience Cloud Blog

MARCH 21, 2016

I have placed 118 Amazon Prime orders in the last 6 months. But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. Author: Kristen Kaighn I have a confession. What goes into this “secret sauce” of customer retention ?

Customer 91

Customer Thought Leadership Millennials Shoppers 91

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s too early to tell, but we know for sure that this is one place you should be if you’ve got something to sell. We know that TikTok is one of the first places users go to get the scoop and pull the trigger on new products.

eCommerce 120

eCommerce Gen Z User-Generated Retail 120

Econsultancy

JANUARY 28, 2022

Customer acquisition is certainly still a big priority for a lot of brands, but returning shoppers are now more valuable than they ever have been, and the benefits associated with these consumers should not be overlooked. Brand loyalty among millennials, in particular, increases by 28% if personalised communications are used.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Hootsuite

JANUARY 13, 2022

Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that: a personal recommendation. Easily manage all your social media in one place and save time with Hootsuite. More cost-effective than influencer marketing. Get Started.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hubspot Marketing

JUNE 6, 2023

Among them was the IQ Mart: A "retail" setting that represented the online shopper's conversion path when using social media for buying decisions. There was also a quintessential Instagram cafe, chock full of millennial-esque photo opportunities and people snapping them — latte art and all. The campaign wasn't just memorable.

User-Generated 145

User-Generated Marketers Marketing Branding 145

SocialPilot

JANUARY 16, 2024

If your curiosity is tingling, you’re in the right place. 71% of shoppers feel they see relevant video ads on Facebook. An online survey conducted in May 2022 revealed that 96% of Gen Z users have a YouTube account, while 87% of millennials are registered on the video platform. of the world population. Women make up 79.5%

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Buffer Marketing

APRIL 3, 2024

  You probably also already know that Facebook has incredibly robust shopping tools, and the vast majority (27 percent) of global online shoppers use Facebook as their preferred social platform for purchasing.   According to our analysis, images ranked in second place, followed by text, with link-only posts squarely in last place. 

User-Generated 131

User-Generated Social Media Marketing Millennials Analytics 131