Remove Millennials Remove Price Remove User-Generated
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‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping

Sprout Social

Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. Harnessing the influence of social can boost sales and justify premium prices.

Gen Z 120
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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

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How to Use Content Segmentation to Tailor Marketing Campaigns

Scoop.it!

This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares. This means you can notify them of deals in their area, display prices in the correct currency, and include your localized virtual phone number in your ads.

Gen Z 111
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Improved Brand Loyalty Great customer experience and affordable prices foster brand loyalty and improve customer lifetime value (LTV). Encourage user-generated content (UGC): More on that shortly.

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Digital adapters: How Gen X uses social media and why it matters to marketers

Sprout Social

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first.

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It’s Giving… Marketing to Gen Z

Set Up

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. Authenticity builds trust.

Gen Z 59
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How to market your brand to budget-conscious prospects

Hubspot Marketing

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. Economic uncertainty and rising prices have buyers snapping their wallets shut. Price is an easy way to communicate value, but it’s certainly not the only way. Price matters, but framing matters even more.”