Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Currys: Going all-in on employee-led original content Currys is the leading omnichannel retailer of technology products and services in the UK and Ireland.

Gen Z

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing

Litmus

JUNE 12, 2025

Litmus surveyed 1,000 consumers about their email preferences, with an emphasis on retailer emails. The top reason consumers unsubscribe from a retailer’s emails is that emails are sent too frequently (67%). The participants, aged 18+, were designed to represent the U.S. adult population.

Gen Z

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.

Gen Z

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” Omnichannel lifecycle segmentation in retail & eCommerce Omnichannel segmentation helps create seamless, personalized experiences both online and in-store.

Health

Martech

SEPTEMBER 25, 2024

Go all-in on a cohesive in-store and online consumer experience While there remains a preference for in-store shopping, the growth of online purchasing (especially among millennials and Gen Z hybrid shoppers) means brands need consistent, positive customer experiences in both settings.

Gen Z

The Drum

JUNE 5, 2025

Today, Moses Rashid has the job every millennial will envy. From socialites to students, its (then) unique model of investing in trend-setting design, forging genius brand collaborations and creating unrivaled retail experiences (DJ, manicure and blow-dry while you shop, anyone?) Can he pull off the brand comeback of the decade?

CMO

Sprout Social

MARCH 26, 2025

Retailers like M&S use the platform to build communities and share customer stories and behind-the-scenes content. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. How are other UK brands using Facebook?

Entertainment

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. For these short few months, spending booms, and retailers garner the revenue (and profit) they need to sustain them through the next year. So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season? from 2023’s numbers.

Shoppers

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism.

Gen Z

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. While the platform reaches US audiences effectively, India, the United Kingdom and Canada also have notable bases.

Branding

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. The power of cute Yes, this retailer sells matching dog and human outfits. For brand posts, we focus on content that resonates with millennials and Gen X. People ages 25-34 are Facebooks largest audience , closely followed by those 18-24.

Gen Z

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Redditors often provide more detailed product feedback than verified reviews on retailer websites. Reddit is also changing the search landscape.

Gen Z

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products.

Non-Profit

Power Digital Marketing

JUNE 3, 2025

Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X. Explore how brands are using TikTok to compete with retail giants in TikTok’s Impact on Amazon. This is your guide to building one.

Marketing Strategy

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Good for retail, beauty, or food brands that want to offer hands-on interaction. Experiential marketing, on the other hand, is built to stay in people’s minds for a while. Workshop or class?

Gen Z

Use Insider

NOVEMBER 29, 2024

Topics include: Mobile marketing and attribution Retail media networks Starvation marketing AI’s role in podcast advertising and YouTube sponsorships Each episode runs between 15–30 minutes. If you’re looking for a podcast that offers fresh perspectives and actionable advice, The Marketing Millennials is a must-listen.

Millennials

SmartBrief - Marketing

SEPTEMBER 17, 2024

Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season. Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z.

Shoppers

Sprout Social

MAY 12, 2025

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%). One of #BookToks biggest success stories is author Colleen Hoover.

Gen Z

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. Per ANZ managing director, Melinda Petrunoff , Pinterest is helping retailers reach young audiences. X is also more popular among Millennials than other social media networks. Gen X: six hours and five minutes. Boomers: four hours and 30 minutes. Matures: two hours and 40 minutes.

Gen Z

Sprout Social

FEBRUARY 13, 2025

MECCA: Snapchatting to the top MECCA is Australia and New Zealands top beauty retailer. MECCA was the first retailer in Australia to debut lenses powered by AR technology. The brand is especially popular with Millennials and Gen Z , a signal of how well Louis Vuitton builds cultural resonance on digital channels.

Gen Z

Welcome Software

FEBRUARY 26, 2025

And before you go thinking it's just Gen Z changing things up, the same report documents one in four (24%) millennials purchase something through social media at least once a month. and how you can drive growth by doing the same. Yep, you're about to get more authenTik.

Gen Z

Martech

JANUARY 15, 2025

Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. Customer service on social media We dont know what shape TikTok will take in the U.S.,

Gen Z

SocialPilot

JUNE 19, 2025

75% of millennials and Gen Z share memes regularly, and meme-based content sees 60% higher engagement than traditional posts. Meme Content Meme content taps into humor, relatability, and internet culture to create instant connections with your audience.

Thought Leadership

illumin

MAY 15, 2025

The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of smart gardening technologies, small space innovations, and more. billion in 2025 and reach around USD 26.47 billion by 2034.

Advertising

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.

Gen Z

Vertical Response

JANUARY 18, 2025

Around 60% of millennials reportedly make impulsive purchases influenced by FOMO. Marketers can leverage this insight by crafting campaigns that tap into millennials fear of missing out. This tactic can be applied across various industries, from retail to services, to create a sense of immediacy and drive sales.

Millennials

Sprout Social

DECEMBER 19, 2024

According to a Q2 2024 Sprout Pulse Survey, 87% of all consumers agree they expect influencers to speak out about causes that align with their values and take a stand on socialwith Gen Z and Millennials even more likely to agree. While this lessens the pressure on companies, influencer-led activism carries its own brand safety risks.

Gen Z

Set Up

MAY 20, 2025

Platform Fluency with Message Consistency With consumers interacting across TikTok, YouTube, retail shelves, and treatment rooms, consistent storytelling across channels is critical. In retail, its tactile and experiential. Science, transparency, education, and empathy drive everything we do. But the format needs to adapt.

Gen Z

Litmus

AUGUST 6, 2025

Retail email marketing isn’t a magic money-printing machine, however. You’ll also find real retail benchmarks (hello, 2025 click-through rate averages), creative personalization ideas, and QA best practices that help you send better emails, faster. What eCommerce brand doesn’t love those results?

Retail

SocialPilot

JULY 4, 2025

Her first job was in retail. According to the YPulse Survey , over 75% of Gen Z and Millennials share memes. Best Post Ideas: “Meet the team” spotlights Employee intros, anniversary, or promotion shoutouts Career growth journey (“from intern to Dept. In short, you need to show the employee’s personality and purpose in a single line.

Thought Leadership

Hubspot Marketing

MAY 12, 2025

Over 70% of marketers plan to target Millennials in 2025. The limited-time drop and exclusive retail partnership with Walmart added urgency, driving traffic and user-generated reviews that extended the campaigns shelf life. Use scarcity to fuel buzz.

Gen Z

Use Insider

JUNE 23, 2025

Retail is at a crossroads in 2025. Many retailers are increasingly adopting AI to create personalized, efficient, and seamless experiences that meet the ever-growing expectations of consumers. With that in mind, let’s dive into the 10 AI-led trends that will define retail in 2025: 1.

Retail

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. totaled $58.6

Millennials

illumin

DECEMBER 11, 2024

The holiday season is a crucial time for retail and advertising, making it important to take the time to understand what worked and what didnt. Brands looking to win the cord-cutting Gen Z and millennial generations need to leverage CTV and OTT , and they did this holiday season. These channels represent a new age for TV commercials.

Gen Z