Search Engine Land

OCTOBER 26, 2023

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. Sharing DIY content offers a variety of benefits to businesses, from improving E-E-A-T to increasing online visibility and even generating leads.

SEO 106

SEO Education User-Generated Entertainment 106

Rock Content

APRIL 6, 2023

When most marketers and business owners think about outsourcing writing tasks, they immediately think of all the blog posts they need to keep their websites perpetually updated. That depends on your content needs and current goals for your digital marketing strategy. What Does a Content Writer Do?

Whitepaper 85

Whitepaper Finance Copywriting Law 85

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer Marketing 107

Influencer Marketing Transform Marketing Marketers 107

Set Up

OCTOBER 10, 2023

At Set up , we keep a pulse on the latest marketing trends and conversations. We regularly interview marketing leaders in different industries ranging from Financial Services, to Sports, to Automotive and Construction. It’s been three years since we wrote about the Healthcare Industry.

Transform 59

Transform Health CMO Key Performance Indicator 59

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. But this change might not be so great for marketers. How do we—as marketers—get that organic juice back? That’s ‘Dr.

SEO 132

SEO Transform User-Generated Marketing 132

Search Engine Land

FEBRUARY 3, 2023

In the screenshot below, the “Insurance” menu is available because the business is in the medical category. Get the daily newsletter search marketers rely on. Health insurance (medical categories in the U.S. Offers online care (medical categories only). Posts) and “Ask for reviews.”

Management 98

Management Product Health Advertising 98

Sachs Marketing Group

DECEMBER 11, 2023

Struggling with landing pages can be a significant setback, leading to frustration and doubts about your digital marketing efforts. Web design plays an important role in your overall digital marketing Its primary goal is to convert visitors into leads or customers.

Transform 77

Transform Health Digital Marketing Copywriting 77

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 124

Search Marketers Marketing Marketers Retail 124

Marketing Insider Group

SEPTEMBER 15, 2020

What is phygital marketing? And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping.

Gen Z 143

Gen Z Manufacturing Transform B2C 143

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Transform 121

Transform User-Generated Analytics Market Trends 121

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. Strategy advice Stuck on where to take your social media strategy next? It’s seriously easy.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Martech

MAY 19, 2022

The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to solve. ” The advice is good for marketing organizations too. Positive strategies to build trust. ” Get the daily newsletter digital marketers rely on. Be transparent.

Manufacturing 114

Manufacturing Customer Logistics Food 114

Martech

APRIL 4, 2023

Every content provider wants more engagement with their online content. Here’s how to develop the best recommendation strategy for your site, content and audience. Consider a site about medications with content for consumers and doctors. Effective content recommendations are one way to achieve this. B2C prospects.

User-Generated 114

User-Generated B2C Analytics Promotion 114

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. 7 Fitness Advertising Strategies to Test. There’s a Ton of Competition.

Advertising 141

Advertising Advertisers Health User-Generated 141

Hubspot Marketing

AUGUST 29, 2022

While we don't know if we'll head into a recession, this post aims to help brands and marketers prepare to continue to meet consumers where they are – even in uncertain times. As a marketer or brand leader, now might be a good time to consider discounts, sales, deals, or freemium marketing. Medication and Healthcare.

Entertainment 115

Entertainment B2C Price Marketing 115

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower.

Branding 85

Branding Key Performance Indicator Transform Health 85

Rock Content

JANUARY 14, 2021

In this article, we will talk about what E-A-T is and how it impacts site optimization strategies. These are medical, legal, or financial websites. Usually, they also strive to sell products online — so Google keeps an eye on them. What people say online about your business really matters.

SEO 89

SEO Copywriting User-Generated Energy 89

Businesses Grow

FEBRUARY 25, 2024

Let me explain why marketing’s biggest challenge starts now, for us all. She recommended that I attend an online training program.) What kind of a marketing strategy is that? These packaging protections soon became the industry standard for all over-the-counter medications. Let’s think this through.

Education 52

Education eCommerce Place Branding 52

Neil Patel

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks. Content Marketing and B2B Local SEO. What is B2B Local SEO?

SEO 141

SEO B2C Food Entertainment 141

The Next CMO

MAY 26, 2022

When private equity and venture portfolio companies require significant assistance building their marketing organization and infrastructure, where do they start? Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)? in medical device, digital health or Health IT) along with success?

CMO 52

CMO Health PR Customer 52

Neil Patel

JANUARY 6, 2023

However, unless you introduce a real estate/realtor SEO strategy, your listings might not get in front of the people who actually want to see them. The volume of house hunters who actively search online is enormous. Here are some of the ways that real estate marketing varies: The customer journey takes longer due to its complexities.

Real Estate 84

Real Estate SEO Energy Digital Marketing 84

Hubspot Marketing

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don't have a firm understanding of the technical aspects behind your product. What is technical marketing?

Marketing 143

Marketing Marketers Thought Leadership Marketing Strategy 143

Businesses Grow

DECEMBER 26, 2022

Five reasons why your marketing department needs to focus on personal branding. This represents one of the most overlooked ideas in marketing — corporate marketing departments should redeploy budgets to surround key executives with the resources they need to have powerful personal brands. Here we go: 10.

Transform 91

Transform Health User-Generated Branding 91

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Content Marketing Institute

JULY 25, 2018

In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. Within 12 hours, I personally learned some lessons about the role health care content marketing can and should play in the lives of consumers. My journey of diagnostic discovery.

Health 68

Health Customer Pharmaceutical Logistics 68

Hubspot Marketing

JULY 8, 2022

Every company needs a strong marketing strategy — even nonprofits. It is an affordable and effective long-term marketing strategy. Market share compared to competitors. If you're confused or intimidated by the idea of becoming discoverable online and creating a successful SEO strategy, we've got you covered.

SEO 125

SEO Education Food Health 125

Sprout Social

APRIL 26, 2021

When your business is searched for online, these review sites show up in the first page of results. Having an online review management strategy is another essential part of the larger digital marketing toolkit. Don’t ask for reviews : not in-person, not online, not on your newsletter, not even from your grandmother.

Food 127

Food Logistics Management Place 127

Rock Content

APRIL 18, 2023

With billions of active users on the internet, this online global market is a vast sea of opportunities for any brand. Or, what benefits do you stand to enjoy when you create localized content that resonates with the global market, irrespective of any existing cultural or functional barriers?

Non-Profit 52

Non-Profit Market Segmentation User-Generated Global Marketing 52

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital. million for just a 30-second advert.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Sales Force: CMO

SEPTEMBER 9, 2021

From flowers to medication to replacement parts for wind turbines, order management trends have changed. With the right tools and strategies, companies can keep deliveries accurate and on-time, keep their customers happy, and position themselves for growth in a digital-first economy. Order management has changed forever.

Management 61

Management Shoppers Shipping Retail 61

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. So, why contact a KOL for a social marketing partnership? What are KOLs? Make more sales.

Marketing 106

Marketing Marketers Influencer Marketing Social Media Marketing 106

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Pharmaceutical 100

Pharmaceutical Event Marketing Health Promotion 100

Neil Patel

OCTOBER 2, 2020

If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation. If you’re familiar with my work, you know that I have a strong background in search engine optimization and digital marketing. This is why it’s important to get help.

Management 141

Management Law Manufacturing Price 141

Rock Content

MARCH 24, 2023

In this blog post, we will discuss the implications of AI writers for content marketing, their benefits, limitations, and the strategy for embracing an AI-influenced future. This online assistant allows doctors to test and weigh in on AI-powered product development.

User-Generated 52

User-Generated Copywriting Fashion eCommerce 52

Digital Marketer

JULY 8, 2022

As a marketer, you aren’t getting the respect you deserve. Even so, no one gets excited to see a marketer walk into the room. but when a marketer walks in with a new marketing plan, hold onto your butts. When it comes to the C-Suite, the Chief Marketing Officer has a shorter tenure than any other executive by far.

Marketing 80

Marketing Marketers eCommerce Price 80

Sachs Marketing Group

MARCH 19, 2023

With most consumers searching online for local services, ensuring your business stands out from the competition is more important than ever. Local SEO strives to optimize a business’s online presence to improve its visibility in search results for location-specific queries. What is Local SEO?

SEO 52

SEO Real Estate Key Performance Indicator User-Generated 52

Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. But what exactly is thought leadership content marketing ? DivvyHQ Blog.

Thought Leadership 127

Thought Leadership Content Marketing Transform Marketing 127