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CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market

Martech

Over two-thirds (68%) of advertisers said CTV is essential for their media plans, placing it at the top of the “must buy” list, with social video close behind at 62%. Notably, CTV is shown to drive high ad engagement rates for pharmaceutical ads. ” The report is based on 364 surveys February 17 and March 7.

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Reddit statistics in 2025 and tactics to grow your brand

Sprout Social

Reddit is a popular place for real information. Post about new features or services in places like r/AMA or host an AMA on a niche subreddit. To maximize your Reddit Ad strategy, apply these key tactics: Place laser-targeted ads: Use Reddit Ads to place advertisements in niche, relevant subreddits.

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Post Performance Report: Healthcare organizations harnessing social media

Sprout Social

Conversations like these are often shrouded in shame, but through places like online community forums and social media, theyre coming to the forefront. The play: In the era of HealthTok, wellness influencers and fear mongering, it can be hard for pharmaceutical companies like Pfizer to establish trust.

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7 Paths to a Successful Startup

Duct Tape Marketing

And I think these days that advice is getting out there more, but five or 10 years ago, everybody was saying, I need to raise, I need to raise, particularly in a place like Wharton where everyone wants to build high growth enterprises. He's built another company that hires growth assistants and places them for everyone. Google my name.

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March Madness advertising: why brands are scoring big this season

illumin

Paramount and Warner Brothers Discovery saw increased spending among pharmaceutical, insurance, automotive, and banking companies as well. With illumin s all-in-one platform, you can run programmatic, email, and social campaigns in one place.

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How HLS Personalization is About to Revolutionize Patient and Member Experiences

Sales Force: CMO

They include providers, payers, pharmaceutical and medtech organizations, and the public sector. Pharmaceuticals (drug manufacturers): Leverage medication adherence programs to personalize communication and improve patient outcomes. Its ecosystem has a wide spectrum of players, especially within the United States.

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This Month: Halloween Marketing Campaigns, Black Friday Sales Ideas, and More!

TechWyse

2024 Paris Olympics ad sales are ‘pacing ahead’ of past games, NBCU says The 2024 Paris Olympics won’t be taking place until next summer, but marketers are already fighting to the death to spotlight major brands. With NBC attracting a myriad of advertisers, there is a huge spike in automotive and pharmaceutical brand interest.