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CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market

Martech

Over two-thirds (68%) of advertisers said CTV is essential for their media plans, placing it at the top of the “must buy” list, with social video close behind at 62%. Notably, CTV is shown to drive high ad engagement rates for pharmaceutical ads. ” The report is based on 364 surveys February 17 and March 7.

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Email inspiration: 16 places to look for exciting email examples

Litmus

But to be more accurate, here are a few places Litmus’ own email team gets their inspiration from. And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help. The post Email inspiration: 16 places to look for exciting email examples appeared first on Litmus.

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Email Inspiration: 16 Places to Look for Examples

Litmus

Where to find great brands to subscribe to in the first place? Here are a few places Litmus’ own email team gets their inspiration from: 1. And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help.

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Post Performance Report: Healthcare organizations harnessing social media

Sprout Social

Conversations like these are often shrouded in shame, but through places like online community forums and social media, theyre coming to the forefront. The play: In the era of HealthTok, wellness influencers and fear mongering, it can be hard for pharmaceutical companies like Pfizer to establish trust.

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Reddit statistics in 2025 and tactics to grow your brand

Sprout Social

Reddit is a popular place for real information. Post about new features or services in places like r/AMA or host an AMA on a niche subreddit. To maximize your Reddit Ad strategy, apply these key tactics: Place laser-targeted ads: Use Reddit Ads to place advertisements in niche, relevant subreddits.

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Planning a merger or acquisition? Don’t forget social media

Sprout Social

M&A can be complicated, but having a structure and plan in place ensures you set your company and your social media team up for success. They need time to coordinate with the other company’s team and get a plan in place—it is not a simple process. The risks of excluding social from your M&A strategy.

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7 risks of not prioritizing social media governance

Sprout Social

You tackle these by putting proper processes and procedures in place and managing your social media accounts in a centralized manner. Companies in the financial, medical and pharmaceutical industries all have additional considerations. They go for the ones with terrible security and no tools in place. Security risks.