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MarTech’s digital transformation experts to follow

Martech

Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed.

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Four big digital trends set to impact pharma marketers in 2023

Econsultancy

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?

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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. While every submission outlined different challenges and goals, each one presented a shining example of how great experiences can inspire and transform the way we engage with the world around us.

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CMO Spotlight | Trish Nettleship - NCR Voyix

Set Up

Nettleship came into the pharmaceutical industry without experience and with too much confidence. It transforms how you view your daily work. They see what they need to do, and they also see opportunities to connect the dots and make us all better.” Q4 | Tell us about an impactful campaign.

CMO 59
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Post Performance Report: Healthcare organizations harnessing social media

Sprout Social

In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social. The play: In the era of HealthTok, wellness influencers and fear mongering, it can be hard for pharmaceutical companies like Pfizer to establish trust.

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Study Compiles 59 Thought Leaders To Help You Bridge The Digital Gap

Marketing Insider Group

To bridge the digital gap, companies need to have a deep understanding of their current business model and to accelerate the improvements to capabilities in five key areas: Digital Transformation, Customer Experience, Social Media, Big Data & AI, and Marketing Technologies. Read full study here : Insight Digital Transformation. “

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The Negativity Fast: How a Simple Practice Can Transform Your Life

Duct Tape Marketing

The Negativity Fast: How a Simple Practice Can Transform Your Life written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Anthony Iannarino, a renowned expert in B2B sales, bestselling author, and advocate for positivity.