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CMO Spotlight | Trish Nettleship - NCR Voyix

Set Up

Nettleship came into the pharmaceutical industry without experience and with too much confidence. It transforms how you view your daily work. They see what they need to do, and they also see opportunities to connect the dots and make us all better.” Q4 | Tell us about an impactful campaign.

CMO 59
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A 2025 Check-Up on the Health + Wellness Industry

Set Up

In the last five years, the health and wellness industry has experienced a significant transformation, from personalized nutrition, to the rise of telehealth, to a growing emphasis on marketing transparency. The consumer is becoming more integral in everyday decisions across all industries.

Health 59
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Post Performance Report: Healthcare organizations harnessing social media

Sprout Social

In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social. The play: In the era of HealthTok, wellness influencers and fear mongering, it can be hard for pharmaceutical companies like Pfizer to establish trust.

Gen Z 70
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March Madness advertising: why brands are scoring big this season

illumin

Paramount and Warner Brothers Discovery saw increased spending among pharmaceutical, insurance, automotive, and banking companies as well. NIL partnerships resonating with the modern audience The introduction of name, image, likeness or NIL deals has transformed college athletes into influential marketing figures.

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Why mindset, not just tech, defines AI success in marketing

Martech

Remember when “digital transformation” meant getting everyone on email? While it is valuable to examine productivity gains, this mindset limits AI’s transformational potential. ” Novartis similarly transformed its approach across organizational functions. Those days feel quaint now.

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How HLS Personalization is About to Revolutionize Patient and Member Experiences

Sales Force: CMO

They include providers, payers, pharmaceutical and medtech organizations, and the public sector. Related Content 3 Ways Agentic Healthcare is Transforming the Patient Experience Improve Patient Care or Keep Data Secure in Healthcare? Its ecosystem has a wide spectrum of players, especially within the United States.

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MarTech’s digital transformation experts to follow

Martech

Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed.

Transform 128