Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Your product stands out. Nailed place and promotion.

Price 113

Price Real Estate Promotion Food 113

Hubspot Marketing

NOVEMBER 25, 2024

If your inbox is even half as full as mine is, you’ve got a steady stream of emails about sales, new product alerts, and reminders to purchase that new gadget you put in an online shopping cart and promptly abandoned. how to make sure you don’t land in the promotions tab of subscribers’ Gmail inboxes. Shared or dedicated IP addresses.

Promotion 92

Promotion Branding Thought Leadership Marketing 92

Martech

OCTOBER 2, 2024

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. Promotions. The deals ads module promotes discounts and sales events to users in their Home Feeds.

Shoppers 125

Shoppers User-Generated Price Promotion 125

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 127

Gen Z Influencer Marketing Health Promotion 127

Marketing Insider Group

MAY 28, 2025

No matter how fantastic your products or exceptional your service, none of it matters if customers aren’t walking through your door. These decals are affordable and quick to install, making them a superb choice for highlighting promotions, sales, or essential store information.

Retail 102

Retail Shoppers Promotion Place 102

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version.

Whitepaper 121

Whitepaper Promotion Email Marketing Education 121

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Product] is their best work in years.”

User-Generated 140

User-Generated Thought Leadership Promotion Analytics 140

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 133

Gen Z Branding Retail Content Placement 133

Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. AI Tools for Productivity and Audience Growth My Top Picks 1. Lets get into it. From there, you can script videos by just typing text.

Product 93

Product Marketing Marketers Entertainment 93

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. It’s the secret sauce that turns customers into fans that buy your product again and again, while shouting from the rooftops how much they love you. Early positive experiences with your brand and product.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Scoop.it!

OCTOBER 2, 2024

They offer visual proof of your product’s impact, enhancing credibility. You can encourage users to create and share unboxing videos, product demos, and lifestyle photos by running contests or featuring their content on your channels. Promote the contest across all your channels, including social media, email, and your website.

User-Generated 120

User-Generated Branding Fashion Promotion 120

SmartBrief - Marketing

OCTOBER 21, 2024

Your website will be the hub of your brand, and search engine optimization can help make sure those searching for products or services within your niche can find you. This includes but is not limited to placing relevant keywords throughout the website, creating high-quality content and making sure it’s mobile-friendly.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care.

eCommerce 121

eCommerce Transform CRM Price 121

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? Instagram: Highly visual, ideal for brands showcasing products or lifestyle content. Facebook: A mix of everything, including videos, images, blog links, and event promotions.

User-Generated 98

User-Generated Education Promotion Management 98

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand.

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Instagram 2.04

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. And live-streamed videos take third place.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so.

Advertisers 107

Advertisers Advertising User-Generated Gen Z 107

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Here are 9 tips to get started with this often weird and wacky place. Is Reddit a good platform for marketing? Reddit is… interesting.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Define your goals and objectives So, why are you planning to post on LinkedIn in the first place?

Marketing Strategy 131

Marketing Strategy Content Marketing Thought Leadership Marketing 131

Hubspot Marketing

JULY 12, 2024

Facebook groups and platforms like Reddit are a really good place to start.” If you’re getting community feedback, I’d recommend involving product management stakeholders. Create a promotion plan. “I I personally like to immerse myself within niche communities to really understand the audience I am trying to reach.

Management 112

Management Promotion Law Market Research 112

Marketing Insider Group

AUGUST 27, 2024

Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. It could be superior product quality, innovative technology, green manufacturing services, or exceptional customer service. Social Media Marketing Social media marketing is equally important.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Hubspot Marketing

JULY 24, 2024

Misinformation This involves outright false claims about your product or service. Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? At its peak, the term “Celsius drink Ozempic” reached a whopping 11.7

Branding 127

Branding PR User-Generated Health 127

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. Easy, right?

Price 104

Price User-Generated Finance eCommerce 104

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Branding 121

Branding Gen Z Energy Shoppers 121

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Native advertising is an alternate type of paid promotion that blends seamlessly with the content, format, and style of the platform where it appears. What is Native Advertising?

Advertisers 112

Advertisers Advertising Promotion Entertainment 112

Martech

OCTOBER 24, 2024

Promotional SMS messages communicate a special offer or a new product to consumers. Not getting express promotional SMS content opt-in. Sending general promotional content at high volumes. Engagement should be monitored regularly, especially at the beginning of an SMS program or campaign.

Shipping 130

Shipping Communications Promotion Customer 130

Marketing Insider Group

SEPTEMBER 10, 2024

There are over 500 million podcast listeners worldwide, but you’ll have to work hard to attract them to your product. Plan Your Episodes in Advance Planning your podcast episodes is crucial for maintaining a consistent schedule without the stress of last-minute production. Another helpful strategy is batch recording.

Promotion 124

Promotion Analytics User-Generated Communications 124

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. Shared goals between sales, product and marketing could be the catalyst of success. That’s not always easy.

Branding 109

Branding Education Thought Leadership User-Generated 109

Buffer Marketing

OCTOBER 1, 2024

Over 60 percent of Instagrammers use the platform to research brands and products, and including links in your stories is an excellent way to get them over to your website or products. Example of how HoneyBook uses link stickers to promote its blog posts 2. How Herschel uses links to promote its products 3.

Promotion 115

Promotion Social Media Marketing Product Branding 115

Hootsuite

OCTOBER 9, 2024

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social. The result?

Customer 112

Customer Food Transform Health 112

Scoop.it!

OCTOBER 31, 2024

But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey. Check out how Aura does it.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

AWeber

MAY 15, 2025

The best part: you dont need a product, an existing audience, or tech skills to get started. In simple terms, its a way to earn a commission by promoting another companys or persons products. You share a unique linkvia your website, emails, videos, or social media postsso your audience can buy products or sign up for services.

Affiliate Marketing 97

Affiliate Marketing Finance Energy Promotion 97

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. Social media goals should align with your overall marketing objectives.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Martech

JULY 29, 2024

The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. Research has shown that AI utilization can improve both internal productivity and customer satisfaction. The most-cited challenge in that same study was implementation challenges.

Transform 140

Transform Branding CMO Education 140

Vertical Response

JANUARY 4, 2025

However, success depends on having the right strategies in place, such as compelling sign-up forms, audience segmentation, and post-purchase follow-up campaigns. Minimal Holiday Promotion Although they had a variety of candle scents perfect for gift-giving, they lacked a strong seasonal email plan to drive holiday-specific sales.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96