Martech

OCTOBER 2, 2024

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. Promotions. The deals ads module promotes discounts and sales events to users in their Home Feeds.

Shoppers 125

Shoppers User-Generated Price Promotion 125

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version.

Whitepaper 121

Whitepaper Promotion Email Marketing Education 121

Martech

DECEMBER 17, 2024

You should already have the processes in place to manage unsubscribe requests initiated through automatic replies. The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. This suggests that users navigating to specific tabs, such as Promotions, are more motivated to engage and make purchases.

Email Marketing 122

Email Marketing Copywriting User-Generated Promotion 122

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Don’t be shy.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Marketing Insider Group

MAY 28, 2025

These decals are affordable and quick to install, making them a superb choice for highlighting promotions, sales, or essential store information. Regularly post engaging content showcasing your in-store experience, special promotions, and customer testimonials. One effective tactic is using custom vinyl window decals.

Retail 102

Retail Shoppers Promotion Place 102

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Define your goals and objectives So, why are you planning to post on LinkedIn in the first place?

Marketing Strategy 132

Marketing Strategy Content Marketing Thought Leadership Marketers 132

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products. DO: Be crystal-clear.

Gen Z 127

Gen Z Influencer Marketing Health Promotion 127

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Native advertising is an alternate type of paid promotion that blends seamlessly with the content, format, and style of the platform where it appears. What is Native Advertising?

Advertisers 112

Advertisers Advertising Promotion Entertainment 112

Hubspot Marketing

SEPTEMBER 24, 2024

As Carl puts it: “YouTube won’t promote your content if your own viewers aren’t watching it.” If something performs great, YouTube is more likely to promote the following video.” Are they in the right place to share a social media post? Targeting people on YouTube is the best place to get people to watch your video on YouTube.”

Shipping 141

Shipping Promotion Place Video Marketing 141

Martech

OCTOBER 24, 2024

Promotional SMS messages communicate a special offer or a new product to consumers. Not getting express promotional SMS content opt-in. Sending general promotional content at high volumes. Engagement should be monitored regularly, especially at the beginning of an SMS program or campaign.

Shipping 130

Shipping Communications Promotion Customer 130

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Content marketing and SEO Marketing is about being in the right place at the right time. We can contrast this to promoting content via other means.

SEO 98

SEO Content Marketing Entertainment PR 98

Martech

FEBRUARY 6, 2025

Promote cross-team collaboration for better customer insights Encourage collaboration across teams to define which data fields should come from each data source, enhancing customer experience and improving marketing processes. What plans are in place based on these findings? Did any insights emerge to improve acquisition efforts?

Marketers 123

Marketers Marketing Promotion Customer 123

SmartBrief - Marketing

OCTOBER 21, 2024

This includes but is not limited to placing relevant keywords throughout the website, creating high-quality content and making sure it’s mobile-friendly. Share some great content, interact with your followers, promote your services, and people will get drawn to your strong digital footprint. Consistency is key, though.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Martech

OCTOBER 22, 2024

Management of products, orders, customers, pricing and promotions in one place. With a suite spanning marketing, sales, service and commerce, personalized messaging and support become easier. Pre-built performance dashboards to gain insights into customer buying patterns and store performance.

eCommerce 121

eCommerce Transform CRM Price 121

Martech

OCTOBER 18, 2024

This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Sponsored Content: Promote organic posts to a wider audience. Be interested and interesting.

User-Generated 140

User-Generated Thought Leadership Promotion Analytics 140

Hubspot Marketing

JULY 12, 2024

Facebook groups and platforms like Reddit are a really good place to start.” Create a promotion plan. “I I would recommend having a detailed promotion plan before you launch to ensure you understand how you’ll get folks into your community. Leverage the promotion plan you created, and watch it come to life.

Management 113

Management Promotion Law Market Research 113

Martech

SEPTEMBER 24, 2024

When my agency audits clients — big and small, Fortune 50 to Fortune 1000 — the first thing we look at is their foundational elements of email, which are acquisition, promotion, attrition and automation. I don’t mean you should focus only on those at the expense of your promotional emails. If not, you have work to do.

CMO 130

CMO Email Marketing Influencer Marketing Promotion 130

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Be aware, though, most subreddits do not allow self-promotion.

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? Facebook: A mix of everything, including videos, images, blog links, and event promotions. Promotional Content: Special offers, product highlights, or sales events.

User-Generated 98

User-Generated Education Promotion Management 98

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. A tool like Hootsuite Social Advertising allows you to use advanced targeting while managing ad spend and performance across platforms alongside your organic content, all in one place. The question?

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Here are 9 tips to get started with this often weird and wacky place. Is Reddit a good platform for marketing? Reddit is… interesting.

Marketers 98

Marketers Marketing Promotion User-Generated 98

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. The different types of ads on TikTok are differentiated mainly by ad placements — aka, where they’re placed on the TikTok app.

Advertisers 107

Advertisers Advertising User-Generated Gen Z 107

Marketing Insider Group

SEPTEMBER 10, 2024

Promote Your Schedule Promoting your podcast schedule guarantees your audience knows when to tune in. You can also consider cross-promotion by collaborating with other podcasters or influencers. Consistently promoting your schedule through multiple channels is important.

Promotion 124

Promotion Analytics User-Generated Communications 124

Scoop.it!

OCTOBER 2, 2024

Platforms like Medium and personal blogs are common places for such UGC, helping attract and engage a wider audience. They create and share content featuring your brand, leveraging their credibility and reach to promote your products or services. Start by designing a unique, memorable hashtag related to your brand or campaign theme.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Hootsuite

FEBRUARY 27, 2025

What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Its parent company, Google, of course.

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Sprout Social

DECEMBER 20, 2024

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. Avoid overly scripted or forced promotions that scream “advertisement.” Creative freedom for creators places into this.

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter. A dedicated budget and financial management software can help you track your budget plan, expenses, and receipts all in one place.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Marketing Insider Group

AUGUST 27, 2024

Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Your customers will look online for service providers, so you have to do everything in your power to increase your visibility in the places they’re searching.

Manufacturing 122

Manufacturing Whitepaper Marketers Marketing 122

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Clear call-to-action (CTA): Prominently placed CTA buttons that guide visitors toward taking the next step, such as Sign Up for Free, Start Your Trial, or Request a Demo. Easy, right?

Price 104

Price User-Generated Finance eCommerce 104

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. What is social media marketing?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Vertical Response

JANUARY 4, 2025

However, success depends on having the right strategies in place, such as compelling sign-up forms, audience segmentation, and post-purchase follow-up campaigns. Minimal Holiday Promotion Although they had a variety of candle scents perfect for gift-giving, they lacked a strong seasonal email plan to drive holiday-specific sales.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Hubspot Marketing

JULY 24, 2024

Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? Misinformation This involves outright false claims about your product or service. A rumor that Celsius hasn’t spoken out on. But, should they? Yeah, yeah.

Branding 128

Branding PR User-Generated Health 128

Martech

JULY 29, 2024

The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. More recent study results from researchers at MIT and Stanford show both of these things: a 14% productivity increase by internal teams and a higher Net Promoter Score (NPS) with end customers.

Transform 140

Transform Branding CMO Education 140

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. Build trust by adding value.

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

Buffer Marketing

OCTOBER 1, 2024

Ways to use Instagram link stickers Now that you know how to add Instagram Story links, you can use this new feature to promote different types of content. Promote new blog posts Before Instagram introduced link stickers, it was tricky to share clickable links to articles, especially if you didn't have access to swipe-up links.

Promotion 115

Promotion Social Media Marketing Product Branding 115

Martech

JULY 29, 2024

This presents a huge change in point-of-view that greatly benefits marketers who work closely with activation points for customer data (throughout all channels) and not only at the top-of-funnel activities (such as promotions, advertising, lead generation, etc.). Is the data being sent automatically? When is it updated (cadence)?

Marketers 124

Marketers Marketing eCommerce Communications 124

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. Build trust by adding value.

Gen Z 103

Gen Z Copywriting Real Estate Marketers 103