Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The most recent data shows that video content isn't just effective — the demand for it is growing at an impressively rapid pace.

Video Marketing 143

Video Marketing Marketing Marketers Promotion 143

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Best Channels for Long-Form Video. Instagram Video.

Video Marketing 132

Video Marketing Branding User-Generated Millennials 132

Marketing Insider Group

JUNE 16, 2021

If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Keep reading, and you’ll begin to understand why you need to focus on video marketing and how you can get started developing a video marketing strategy.

Video Marketing 145

Video Marketing Education Promotion Marketing 145

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Most Used Video Marketing Tactics.

Video Marketing 130

Video Marketing Branding User-Generated Marketing 130

Hubspot Marketing

MAY 28, 2025

Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Videos help products come alive so consumers have a better idea of what to expect before buying. Short-form videos.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

Hubspot Marketing

MARCH 15, 2022

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. About the Diversity in Video Report. Diversity in Video Report Findings. Have a DEI strategy in place.

Video Marketing 125

Video Marketing Marketing Marketers Advertisers 125

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

Marketing Insider Group

AUGUST 27, 2024

Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Your customers will look online for service providers, so you have to do everything in your power to increase your visibility in the places they’re searching.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Hubspot Marketing

SEPTEMBER 24, 2024

This is sound advice for any kind of marketing, not just video marketing. Are they in the right place to share a social media post? On YouTube, I would always prioritize on-platform partnerships, video swaps, or call-outs. Targeting people on YouTube is the best place to get people to watch your video on YouTube.”

Shipping 141

Shipping Promotion Place Video Marketing 141

Search Engine Land

MARCH 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. Video 4: The Right Video Layout. Where you place elements of your video can make a huge impact on performance.

Video Marketing 96

Video Marketing Entertainment Education Advertisers 96

Jeff Bullas

NOVEMBER 13, 2022

The Metaverse can be defined as an online place where people can work, socialize or play as avatars (aka a digital representation of their identity). This allows businesses to place digital assets in the real world for your audience to come across. Place brand logos or advertising in community spaces or corporate metaverse.

User-Generated 272

User-Generated Shipping Advertisers Advertising 272

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on.

eCommerce 137

eCommerce Direct Mail B2C Marketing 137

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 87

Video Marketing Marketing Marketers Retail 87

Hubspot Marketing

SEPTEMBER 9, 2024

Out of these video subscription services, the most popular is Netflix (77%), followed by Amazon Prime Video (64%), with Hulu and Disney+ neck-and-neck for third place. What can you do as a marketer? Plus, video is known to be more memorable and engaging than static text alone.

Gen Z 140

Gen Z Millennials Entertainment User-Generated 140

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. Video killed the radio star,” and the yellow pages, newspaper classified ads, Craigslist, text-only blogs, etc. It’s just that simple to begin a video marketing strategy. It converts better than text or pictures.

Video Marketing 77

Video Marketing Marketing Plan Marketing Marketers 77

Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Is social media video marketing effective in 2025?

Social Media Marketing 84

Social Media Marketing User-Generated Influencer Marketing Customer Journey 84

Martech

MARCH 26, 2025

Calls to action (CTAs) in the first quarter of short videos (under 60 seconds) convert nearly 40% of viewers. Although lead generation form usage has declined, video conversion rates have increased by 11% year-over-year, emphasizing the importance of well-placed CTAs. How should marketers respond?

Branding 120

Branding User-Generated Place Product 120

Hubspot Marketing

SEPTEMBER 23, 2024

The photos conveyed a sense of nostalgia for the many performances that have taken place at the decades-old opera house. Authenticity Whatever story you‘re trying to tell needs to come from a genuine place. Boud took gorgeous photos of an unusually empty Sydney Opera House , a site most people may never see again.

Food 112

Food Energy Health Place 112

Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K The perfectly placed garnishes? Case Study #3: Wistia’s State of Video Report Wistia is a leading video hosting and marketing platform with exceptional content. That’s no accident.

SEO 100

SEO Finance User-Generated Food 100

Duct Tape Marketing

JULY 27, 2024

Unifire : Think of Unifire as your all-in-one marketing tool that helps you manage and optimize your social media, ads, and customer interactions in one place. It’s like having a marketing assistant that keeps everything organized and running smoothly. Reelcraft : Reelcraft focuses on video marketing.

Video Marketing 79

Video Marketing Management Place Customer 79

Sprout Social

MARCH 28, 2025

If the video doesnt take off with your non-followers, youll still gain valuable insights for your video marketing strategy. The benefits of using Instagram trial reels Integrating trial reels into your video strategy gives you an algorithm shortcut to a broader audience, placing your content directly in front of non-followers.

User-Generated 93

User-Generated Traditional Marketing Social Media Marketing Branding 93

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Buffer Marketing

DECEMBER 11, 2024

Then, discover 15 of the best places to find music for your YouTube videos — with options for every budget. 3 basic types of music licenses Understanding music licenses helps you determine if you have the rights to use your desired track in your YouTube videos. That’s where this guide comes in.

Price 21

Price Fashion Energy Place 21

Buffer Marketing

FEBRUARY 18, 2025

After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too." " So, why are conferences on our radar in the first place? It’s a creator-first event, offering direct access to expert insights on building successful video content careers.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Vertical Response

AUGUST 19, 2024

Lifestyle Marketing Approaches Lifestyle marketing involves creating contact with customers in enjoyable settings, targeting their hobbies and interests. This approach can occur at farmers markets, festivals, and other crowded places where consumers are already engaged in activities they love.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Buffer Marketing

NOVEMBER 14, 2024

No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. ⚡ Pro-tip: Use brand-specific hashtags to collate all user-generated content (UGC) about your small business in a single place.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

Branding 123

Branding Millennials Video Marketing B2C 123

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. Between the two, there’s an almost endless number of places for branded videos to go wrong. Where Marketers Go Wrong. Avoid these common mistakes associated with planning, testing, and tweaking branded videos: 1.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Hubspot Marketing

NOVEMBER 6, 2024

And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. Video Marketing Lead Generation 12. Personalize video content. 91% of businesses use video as a marketing tool. This can help you determine the best places for your ads.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways. Analyze Your Results.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Adobe Experience Cloud Blog

APRIL 19, 2019

According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. A reminder video that answers attendees’ most frequently asked questions leading up to the event.

Event Marketing 134

Event Marketing Thought Leadership Promotion Video Marketing 134

Duct Tape Marketing

AUGUST 30, 2024

If I were to give marketing strategy an emotional definition, it's how you will place the flag in the sand to say, “Here's how we're going to dominate.” But that probably isn’t helpful in understanding how to create a successful marketing strategy. That is why I built the Marketing Strategy Pyramid.

Marketing Strategy 90

Marketing Strategy Customer Journey Marketing Marketers 90

Adobe Experience Cloud Blog

DECEMBER 7, 2018

These smaller platforms also make it easy for brands to leverage the most effective weapon in their arsenal: video marketing. Video is everything in an online world stuffed to the brim with content. By targeting lesser-known social media sites with high-quality video marketing , brands can achieve incredible ROI.

Thought Leadership 133

Thought Leadership User-Generated Entertainment Education 133

Hootsuite

JANUARY 12, 2022

When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. This is a smart play from YouTube to keep everything in one handy place, rather than asking people to download and sign up to another app to create Shorts. How to make a YouTube Short.

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

Marketing Insider Group

FEBRUARY 23, 2021

You can incorporate case studies in content marketing in a myriad of ways. Place them in strategic locations and repurpose them to get in front of a larger audience. What are Case Studies in Content Marketing? Place case studies in various places on your website. Repurpose for Video Marketing.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketing 140

Sprout Social

DECEMBER 8, 2020

In a recent report , video completion rates increased from April to July, maintaining a growth of 11% year over year. This aligns with shelter-in-place orders from around the world and the increased number of people who stayed at home this year. Videos should be accessible. Not everyone watches videos with sound on.

Video Marketing 145

Video Marketing Place Product Branding 145