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Is influencer marketing the new PR?

Sprout Social

The would-be crisis became a PR triumph. From there, we lined up morning shows, brought on a PR team to help field opportunities and quickly transitioned the message from lactation cookies (which we don’t even sell!) Here are all the ways your brand wins when you integrate your influencer marketing and PR strategies.

PR 94
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How to build trust and loyalty in retail with reception marketing

Martech

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. What is business casual?” “How How to shrink jeans.”

Retail 122
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5 ways to incorporate trends into your SEO content strategy

Search Engine Land

Imagine a retailer, they will often see spikes in searches for gift ideas during the Christmas period (seasonality). Trends for wider activity, such as digital PR and influencer marketing Trending means something is widely popular or a constant topic of online discussion. Example This one is a simple one to think about.

SEO 105
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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts. Keep your data feeds up-to-date, submit them to s earch engines like Google , ensure they’re working, and make sure local retail locations are doing the same. E-gifts and gift cards may be in demand.

SEO 98
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Brand safety is BS (until it’s not)

Martech

When Minifie talks about brand safety, he’s not spinning PR. ChatGPT is your PR intern. Retail sales lifted significantly in the Columbus market afterward. Put simply, they don’t rent attention through ads. They help brands own the conversation. Email: Business email address Sign me up! Processing. The result?

Branding 107
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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 111
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Search, social and retail: The future of digital brand experiences

Search Engine Land

While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search. Retail and social: Why should you care? Social engagement informs product listings and ads on retail media.

Retail 93