Martech

APRIL 9, 2025

At its peak, the Yeezy brand was one of the most successful celebrity collaboration stories in modern retail. What started as a halo effect turned into a PR firestorm. Then came the backlash, and Adidas was left holding the bag literally billions in unsold products. The lesson? Don’t just look at the upside. Model the downside.

Fashion 99

Fashion Influencer Marketing PR Entertainment 99

Sprout Social

OCTOBER 23, 2024

The play: The #FourTheSeason campaign is a masterclass in leveraging the holidays to shift consumer behavior around what constitutes gifting while simultaneously driving PR for their expansions. The multinational retail corporation is famous for its hypermarkets, discount department stores and grocery stores.

Branding 99

Branding PR Food Promotion 99

Sprout Social

SEPTEMBER 24, 2024

For example, a fitness app targeting niche health enthusiasts might partner with micro-influencers to create authentic reviews and tutorial videos, while a national shoe retailer could use macro-influencers for campaigns targeting broader fashion fans. Monitor any potential issues.

Influencer Marketing 101

Influencer Marketing Marketing Strategy Marketing Marketers 101

Hubspot Marketing

JANUARY 22, 2025

Read : How to Create an Email Newsletter [+ Expert Tips & Checklist] Public Relations/Media Relations With Public Relations (PR) , were discussing media coverage you didnt pay or ask for. The beauty brand encourages UGC by offering chances to be featured and creating fun, interactive experiences in its retail spaces.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. So, if you make them mad, it could turn into a PR nightmare. Though a relatively small sample size, the top three industries were Technology, Real Estate, and Healthcare & Life Sciences. Remember, 14.6%

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Sprout Social

MARCH 18, 2025

The American sporting gear retailer offers everything from golf clubs to running shoes to kayaks, and prides itself on delivering customized, white glove customer service in stores. At a time when many retailers are shuttering their doors, Dicks is expanding and introducing new store features like rock walls and turf fields.

Health 65

Health Influencer Marketing Food Retail 65

Litmus

SEPTEMBER 9, 2021

Marketing, PR, & advertising agency: 42:1. Retail, ecommerce, & consumer goods: 45:1. For every $1 marketers spend on email marketing, they receive $36 in return. ROI by industry. Media, publishing, events, sports, & entertainment: 32:1. Software & technology: 36:1. Ways to increase email ROI.

Email Marketing 144

Email Marketing PR CMO Analytics 144

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. So, if you make them mad, it could turn into a PR nightmare. Though a relatively small sample size, the top three industries were Technology, Real Estate, and Healthcare & Life Sciences. Remember, 14.6%

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Neil Patel

MARCH 15, 2021

Pull a PR Stunt. If you want that first sale fast, pulling a PR stunt could do the trick. Much like viral videos, a PR stunt has the potential to propel your brand into fame. A PR stunt consists of doing something unusual, outrageous, hilarious, or remarkable enough to be worthy of media attention.

PR 145

PR Affiliate Marketing eCommerce Shipping 145

Hubspot Marketing

DECEMBER 14, 2016

You should consider all marketing platforms -- email, social, PR, blogging, SEO -- when planning your seasonal content campaign, as incorporating different platforms in your campaign allows for an effective content flow, increased reach, and increased engagement. Then it came down to outreach.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 117

Transform PR User-Generated Retail 117

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

Many companies would’ve ignored a little bad PR from a handful of fashion blogs, or a few dozen negative tweets – the story was never picked up by a major newsource, and today, it’s hard to find any record of their blunder. But Phillip Lim wasn’t the first Target designer collaboration by far.

Fashion 134

Fashion Shoppers Thought Leadership Retail 134

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. Social commerce seems to be inspiring people to indulge in retail therapy, as 71% of consumers are most likely to shop for themselves when buying directly from social. The top 0.5%

Branding 145

Branding eCommerce Retail PR 145

Power Digital Marketing

NOVEMBER 30, 2022

With more than 1 million brick-and-mortar stores in the US alone and innumerable storefronts cropping up online – standing out from the crowd isn’t just for retailers. Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward. What makes retail marketing unique? .

Retail 52

Retail Gen Z Marketing Marketers 52

Neil Patel

SEPTEMBER 9, 2020

Partly due to a great PR/outreach strategy and, in large part, thanks to its very amusing concept, it started to gain a lot of attention for the company. There also was an excellent outreach/PR strategy in place, which was responsible for getting the video off the ground and starting the link building process. Product Videos.

SEO 145

SEO PR Retail Education 145

Neil Patel

FEBRUARY 11, 2021

Whether you’re an online retailer looking to build a physical connection with your customers, a physical retailer looking to test an online presence, or simply looking to create some excitement around your brand, a pop-up shop could be the perfect solution. Pop-up shops are limited-time-only retail stores. What Are Pop-Up Shops?

Fashion 137

Fashion Gen Z Retail Shoppers 137

Hootsuite

SEPTEMBER 16, 2022

Bestseller is the best retail chatbot example for customer service in bulk. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. Domino’s promotional PR stunt. It: automated of 67% of customer service chats, answered frequently asked questions. Source: GetJenny.

PR 124

PR Whitepaper eCommerce Retail 124

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts. These brought the total number of industry honors to seven, including Bulldog Reporter, Regan PR and twice a PR News Award finalist.

Transform 107

Transform Thought Leadership PR CMO 107

Hubspot Marketing

JUNE 1, 2017

10) Retail Salespeople. Why Not: Successful PR managers rely on a network of relationships and contacts to procure press placements and buzz for the companies they represent, making this another completely safe role. Likelihood: 92%. 4) Public Relations Managers. Likelihood: 1.5%. 5) Chief Executives.

Telemarketing 145

Telemarketing PR Market Research Management 145

Sprout Social

FEBRUARY 18, 2020

It can lead to faster response times, PR crisis prevention and identification of brand advocates. For situations like key influencers complaining online about your business, a faster response might head off a PR nightmare. One team may handle technical service questions while another responds about retail products.

Branding 145

Branding PR Retail Analytics 145

Sprout Social

OCTOBER 18, 2018

Many organizations make the mistake of waiting until they’ve already faced a PR disaster to put a policy in place. The retail company states that no regular employee should answer customer complains or questions directed towards the company. PR management. You may have members of your team responsible for: Crisis response.

Law 111

Law PR Finance Retail 111

David Meerman Scott

DECEMBER 7, 2021

When you can buy most anything you want online, the retailers who serve us seem interchangeable. Recently I placed my first order with Sweetwater , a music instrument and pro audio retailer, and was amazed by how well they treated me. But they don’t have to be.

Customer 137

Customer Retail Marketing Marketers 137

Neil Patel

JUNE 10, 2025

Good for retail, beauty, or food brands that want to offer hands-on interaction. Boost the Effect with Social Media and PR Use social media and digital channels before, during, and after your campaign to build hype and keep momentum going. Start by choosing the format: Pop-up store? Workshop or class? Guerrilla stunt?

Gen Z 56

Gen Z User-Generated Food Marketing 56

Marketing Insider Group

APRIL 7, 2011

While Frank’s was a great client, the event planning experience was not for me and I left to explore healthcare and corporate PR at MS&L in New York City. So began my love affair with B2B marketing and communications. Eventually, I joined BlissPR, a B2B public relations firm.

B2C 103

B2C PR Real Estate Communications 103

Search Engine Land

OCTOBER 28, 2022

“As an SEO consultant specializing in enterprise-level SEO consulting for enterprise ecommerce companies and omnichannel retailers, I value SEO strategies that are not SEO strategies for Google, but SEO for business performance results, productivity and economic growth. Business acumen. Trond Lyngbø , Founder, Search Planet. ” 11.

SEO 124

SEO PR Finance B2C 124

Buffer Marketing

APRIL 2, 2024

  We emphasized major PR moments to increase virality This early social media virality helped us organically achieve some major growth and PR moments — which we always made sure to repurpose into more social media content to fuel the fire even more. 

Product 115

Product PR Manufacturing Retail 115

Duct Tape Marketing

JULY 8, 2016

PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow written by Guest Post read more at Duct Tape Marketing. For instance, many believe PR is separate from affiliate marketing. In short, PR is the ideal tool not only to inform and guide buyers but also to engage them in the best possible ways.

PR 47

PR eCommerce Shoppers Affiliate Marketing 47

SmartBrief - Marketing

DECEMBER 19, 2023

Because of the incident and inappropriate PR strategies, Florasis’s gross merchandise value (GMV) decreased 63% as of Oct. According to the New Retail Think Tank, more than 10,000 brands on Tmall generate over 30% of their revenue through short videos. 31 during the pre-sale for 2023 Single’s Day, as reported by Tmall.

Branding 105

Branding eCommerce Retail Price 105

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Koch Communications. Bloomerang. CF Search Marketing. Idea Grove. KloboMedia.

Non-Profit 90

Non-Profit PR Social Media Marketing Retail 90

Sprout Social

MARCH 9, 2022

Particularly in recent years, platforms like Reddit and Twitter have become popular destinations for retail and institutional investors to discuss and analyze market trends.”. The pandemic spurred a new wave of retail investors. A Charles Schwab survey revealed that 15% of current retail investors started investing in 2020.

Retail 111

Retail Gen Z Thought Leadership Health 111

Econsultancy

MAY 3, 2022

A sea change is underway and consumers are looking to retailers for information and guidance. From PR to packaging. For ecommerce and retail in general, packaging is another issue that has long been a concern and the subject of innovation. A sea change is underway.

eCommerce 83

eCommerce Gen Z Branding Retail 83

Search Engine Land

OCTOBER 12, 2023

However, from a purely practical standpoint, for business marketing, I don't see this as a viable way to intentionally influence the "opinion" or perception of an AI, unless it's also influencing public opinion at the same time, for instance, through traditional PR or branding. Suppose LLM optimization turns out to be a sensible SEO strategy.

Transform 103

Transform PR User-Generated SEO 103

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. Email is especially valuable to e-commerce, direct-to-consumer and multichannel retailers. E-commerce capabilities.

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Litmus

APRIL 18, 2019

Marketing, PR, & advertising agency: 42:1. Retail, ecommerce, & consumer goods or services: 45:1. Brands in the travel, tourism, and hospitality industry report the highest email marketing returns. Average: 42:1. Software & technology: 40:1. Media, publishing, events, sports, & entertainment: 45:1.

Email Marketing 110

Email Marketing PR Analytics Marketing 110

Neil Patel

FEBRUARY 17, 2021

On average, 19 percent of all retail sales are made during the November and December holidays. For retailers, BOGO sales promotions are an excellent way of benefiting from people’s natural love for anything free. You’re showing that your business values its community, and it wants to give back, which is excellent PR.

Promotion 139

Promotion Advertising Advertisers Retail 139

Search Engine Land

NOVEMBER 9, 2023

Collaborate with social media and PR teams to create a more holistic marketing strategy. Dig deeper: How to optimize your social media pages for search Public relations An integrated approach to PR and SEO is an ideal way to reach audiences and make authentic connections. All of this change has led to some big questions for us.

SEO 105

SEO PR Transform eCommerce 105

Customers.ai

DECEMBER 12, 2023

Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 For ecommerce retailers, this opens up a huge opportunity. We also like the media database management and campaign tracking features which not only help streamline PR efforts but also build connections with journalists.

eCommerce 106

eCommerce PR User-Generated Marketing 106