Remove pt customers
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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Those insights will be indispensable to practically every area of the company from marketing and sales, to R&D, customer service and more. Tapping into the company’s own booking data and customer surveys, they identified a growing demand for nearby trips within 300 miles, or a day’s drive, of people’s homes.

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What to expect in martech in 2023 and how to harness it to your advantage

Chief Martec

Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. 2023 will be a fascinating but challenging year for marketing. Martech stacks are consolidating under economic pressure.

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Amazon layoffs hit its advertising unit

Search Engine Land

The memo emphasized that throughout the 2023 planning process, Amazon has been rigorously prioritizing resources to maximize customer benefits and ensure the long-term health of the business. Importantly, I want to acknowledge and thank our impacted colleagues for the work they have done on behalf of Amazon Ads customers. and Canada.

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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Social listening enables you to analyze these customer conversations at scale, uncovering emerging trends in time to change or capitalize on them. but this time—ken’s hosting.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.

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How to Make Short-Form Videos That Stand Out

Hootsuite

Easily customize them in Canva, and take your Reels game to the next level today. Drops: 7am PT & 3pm PT on 9/13 & 9/14; 25K codes avail. Explainer videos help potential customers visualize how and why they would use the product, building anticipation for it, if done correctly. What is short-form video?

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The greatest hidden cost to marketing success: Ineffective communication

Martech

When communications break down, it creates tremendous costs for marketing organizations by eroding engagement with customers and prospects, decreasing alignment around brand messaging and goals, and preventing productivity and growth. Why effective communication is the catalyst of meeting new demands. 21, 2021, at 11 a.m.