Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones.

CRM 52

CRM Customer Customer loyalty Health 52

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

Customer Journey 115

Customer Journey SEO Logistics Customer 115

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. SaaS products and related services are often complex, tech-heavy, and crucial for future customer productivity.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Jeff Bullas

NOVEMBER 11, 2022

Write speeches Ghostwrite books Create and sell NFTs Daytrader Sell voice-over services Edit podcasts Create a membership community in your area of expertise Design logos for businesses. The list is large and the opportunities are endless. But the difference between success and failure?

Logistics 239

Logistics Affiliate Marketing eBook Market Segmentation 239

Scoop.it!

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. Why Account-Based Marketing is Becoming More Popular in SaaS The SaaS market is proliferating, and competition is increasing. According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023.

Customer 105

Customer Analytics Marketing Marketers 105

Chief Martec

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. Suite vs. Best-of-Breed Platform Ecosystems.

Transform 123

Transform Law Non-Profit CRM 123

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. Power of Influencer Marketing in B2B SaaS In the past decade, the marketing landscape has taken a huge turn.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Search Engine Land

JUNE 26, 2023

Regarding technology, as it pertains to SEO, it’s all about snagging the right services that support your SEO to keep your operations running smoothly. The process evaluates potential SEO service providers based on their expertise, track record, pricing, and contractual terms.

SEO 109

SEO Price Transform Management 109

Search Engine Land

APRIL 2, 2024

A successful SaaS onboarding experience does two things: Quickly helps new users overcome a product’s learning curve. This article explores how SaaS companies can improve customer onboarding to retain customers and achieve product-led growth. Now, apply this concept to your SaaS product.

Customer 84

Customer Real Estate Health Customer Journey 84

Buffer Marketing

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Tough question. Interview them. Learn their language. "  2.

Copywriting 117

Copywriting PR SEO Content Marketing 117

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Gen Z 121

Gen Z Pharmaceutical Customer Acquisition Marketing 121

Rock Content

NOVEMBER 19, 2023

Software as a service, or SaaS , is a huge industry that grows more each year. In fact, the SaaS industry is worth over $195 billion. This growth means that those in the SaaS industry need to be aware of statistics and trends that shape the future and can help them stay ahead of competitors.

Customer Acquisition 52

Customer Acquisition Price Customer loyalty Customer 52

Rock Content

FEBRUARY 5, 2024

Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates are set to make your Instagram game stronger than ever. For SaaS: Post Power-Up with event reminders and product catalogs is a goldmine for SaaS businesses. Broadcast Channels: Engage at Scale!

Entertainment 82

Entertainment Industry Insights Retail Promotion 82

Neil Patel

FEBRUARY 21, 2023

As a SaaS (software-as-a-service) marketer, you know that your business needs to be found online. And once it does, how can you make sure that visitors stay on your site and become customers? The thing is, you can’t treat SaaS like, say, a bakery. But how can you make sure that your website shows dominates the SERPs?

SEO 86

SEO User-Generated Inbound Marketing Customer Journey 86

Martech

AUGUST 25, 2023

“We just cancelled a SaaS product we’ve used for three years. It seems that many, many organizations are deeply unhappy that SaaS vendors, including martech vendors, are failing to engage year-round (especially as they’re able to collect data on usage of their services). “No health check. No value add.

Health 91

Health Price Analytics Product 91

Search Engine Land

JULY 7, 2023

With more startups than ever entering the market, it is becoming more difficult for SaaS brands to cut through the noise. That’s why many have realized that PPC can be a fantastic way to build brand awareness and draw in new customers. There is a lot more that SaaS brands can do to elevate their performance.

Branding 96

Branding Advertising Advertisers Communications 96

Jeff Bullas

FEBRUARY 14, 2023

Write speeches Ghostwrite books Create and sell NFTs Daytrader Sell voice-over services Edit podcasts Create a membership community in your area of expertise Design logos for businesses The list is large and the opportunities are endless. But the difference between success and failure?

Logistics 180

Logistics Affiliate Marketing eBook Market Segmentation 180

Rock Content

JANUARY 12, 2024

What This Means for SaaS Platforms For companies in the Software as a Service (SaaS) world , heavily into targeted ads, the lack of third-party cookies brings both challenges and opportunities. Without these cookies, SaaS folks gotta rethink their ad game.

Transform 84

Transform Manufacturing Finance Shipping 84

Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. What might have been the issue?

SEO 119

SEO Customer Acquisition User-Generated Customer Journey 119

Jeff Bullas

DECEMBER 9, 2022

These include: Subscription Business Models (Physical and Information Products) Fulfillment by Amazon (FBA) e-Commerce Business Models Software as a Service (SaaS) business models . The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave. The idea is simple.

Food 200

Food Entertainment eCommerce New Technology 200

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. Topics covered in SaaS content are often technical.

Content Marketing 129

Content Marketing User-Generated Influencer Marketing Customer Acquisition 129

Marketing Insider Group

JULY 31, 2023

In the world of Software as a Service (SaaS), there are two main types you’ve probably heard of: Vertical SaaS and Horizontal SaaS. Horizontal SaaS , and learn what these terms mean, explore their differences, and figure out which one is the best fit for your business and its growth. But what are they?

Non-Profit 78

Non-Profit Price User-Generated Manufacturing 78

Martech

APRIL 25, 2024

This can change many things, including price, customer service, contract enforcement and more. Find out what happens to service-level agreements (SLAs), pricing terms and licensing agreements. Is the buying party more of a per-user traditional, SaaS licensing model or does it use more of a per-utilization one?”

Price 100

Price Place Management Product 100

Chief Martec

MARCH 13, 2024

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. 3) Any apps that freelancers or hired services firms — agencies, consultancies, or other outsourced providers — are using.

Price 93

Price Fashion Management Product 93

Many Chat

JUNE 29, 2022

You need to focus on lead generation to boost your SaaS sales pipeline in the short term. This involves creating a process to attract potential customers and get them interested in your product or service. We will also provide tips on converting those leads into paying customers. SaaS sales funnel stages.

Customer Journey 98

Customer Journey Whitepaper Price Shipping 98

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. They’re called software as a service (SaaS). that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? Updated on October 26, 2023. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. They’re called software as a service (SaaS). that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? Updated on October 24, 2023. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Rock Content

NOVEMBER 22, 2023

Running a SaaS company differs from running a regular B2C or B2B brand. One primary example of this is email marketing , which looks far different for a SaaS company than other types of businesses. It’s much more complex to run a successful email marketing campaign with a SaaS product, which is why so few brands rely on it.

Email Marketing 52

Email Marketing Marketing Strategy B2C Marketing 52

Hubspot Marketing

NOVEMBER 30, 2022

Learn about your customer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. You don't need to perform years of intense research to learn about your customer. In fact, we suggest just talking to 12 to 15 current or prospective customers.

Product 145

Product Food Product Marketing Market Research 145

Search Engine Land

MAY 22, 2023

These effective backlinks are obtained through established relationships with 2500+ businesses and originate from the blogs of diverse businesses, including top-notch SaaS firms: g2.com, As a result, customers get long-term outcomes. Also, there are custom offers. The team also provides white-label link-building services.

Real Estate 91

Real Estate Finance Price Health 91

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

Customer Journey 102

Customer Journey eCommerce SEO Customer 102

Rock Content

NOVEMBER 15, 2023

SaaS (software as a service) landing pages are essential tools in any marketer’s arsenal. These specialized web pages help you inform and convert visitors into engaged users and customers. What sets apart a successful SaaS landing page? Let’s dive in.

Transform 52

Transform Market Trends Analytics Branding 52

Rock Content

NOVEMBER 21, 2023

The Software as a Service (SaaS) business model is maturing into one of the most sustainable. From 2012 to 2018, subscription services saw a 300% growth rate – that’s five times faster than S&P-500 companies, according to the Harvard Business Review. However, SaaS brands face unique challenges when it comes to marketing.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

AWeber

JANUARY 30, 2024

From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle. The apps in this guide were chosen based on a combination of their reputation for performance, reliability, and happy customers.

eCommerce 93

eCommerce Shipping Price User-Generated 93

Hubspot Marketing

SEPTEMBER 6, 2022

An effective B2B SaaS sales funnel is critical for your brand to drive conversions. In this piece, we’ll dig into B2B SaaS sales funnel basics and explore five ways your brand can optimize this approach. While the stages of the SaaS sales funnel mirror those of less specialized sales approaches, the specifics of each stage differ.

Branding 85

Branding Thought Leadership Promotion Customer 85

Chief Martec

JANUARY 14, 2023

But they must do so while offering clear value to their customers, at a competitive price point, with at least some axis of meaningful differentiation. Martech not really a technology, but rather a category of technology in service of a major business function: marketing. SaaS, social, and mobile now are the status quo.

Non-Profit 136

Non-Profit Automobile New Technology User-Generated 136

Welcome Software

DECEMBER 5, 2022

There are almost 30,000 SaaS companies worldwide , 17,000 in the United States. With so many selections for customers to choose from, how can you optimize your SaaS marketing to stand out from the competition? SaaS offerings are beneficial since their deployments are speedy, and there’s little capital expense involved.

Transform 67

Transform Customer Acquisition Customer loyalty Marketing 67