Remove sales cross-selling
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Lead scoring for existing customers: Best of the MarTechBot

Martech

While the focus of lead scoring is typically on identifying and prioritizing new leads, it can also be applied to existing customers to determine their level of engagement, satisfaction, and potential for upselling or cross-selling opportunities. What types of lead scoring can I apply to existing customers? Please use simple language.

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How to Master On-Site Personalization (With 13 Examples)

Jeff Bullas

Making your website responsive to the needs of each visitor impacts both sales and customer retention. Now that we’ve dispelled some common myths, let’s go over 5 tips (with examples) that will help you take advantage of personalization on your website to improve the user experience and drive more sales. It’s crazy!

eCommerce 239
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The B2B case for retention marketing: 7 key tactics

Martech

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase.

Gen Z 115
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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

Surely, you’d use CRM basics to manage leads and track sales. Perhaps the reason why HubSpot research suggests that 82% of customers consider an immediate response to a question about sales or marketing as very important. So, consider using a CRM system beyond tracking sales and customer interactions.

CRM 52
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9 proven marketing automation workflows (examples & templates)

Use Insider

Before we dive in, note that you can build all of these workflows with Insider — our AI-native platform for individualized, cross-channel customer experiences. That’s why you should find strategic places during the customer lifecycle to implement upsell and cross-sell workflows.

Price 52
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9 holiday marketing ideas to drive sales this season

AWeber

For many businesses, the holiday season is the best time of year for sales. Whether you sell giftable crafts or a business course, December is a time when people are opening their wallets and making purchases. One of the best holiday promotion ideas to make more sales is to offer gift cards. Cross-promote holiday specials.

Food 100
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15 Post-Purchase Email Examples to Inspire Your Next Campaign

Hubspot Marketing

Technical Onboarding (Descript) Onboarding is critical when you sell a complex or technical product like software. Cross-Selling (Uncommon Goods) Cross-selling is a common commerce strategy recommending similar or complementary products to recent customers. Don’t ask for the next sale too soon. It’s helpful.