Martech

OCTOBER 29, 2024

My odd explorations were part of a five-step innovation method I’ve used for many problem-solving projects as a marketer, consultant and analyst. Although it took millions of years for nature to come up with an eye or a bacterial flagellar motor, it won’t take long for marketers to come up with brilliant solutions.

Energy

Trade Press Services Newsletter

FEBRUARY 6, 2025

Then, leverage these insights to better understand audiences and fine-tune future content and marketing efforts. With a strategic approach and a touch of creativity, your LinkedIn newsletter can drive engagement, ignite important discussions, and amplify your influence across LinkedIn and beyond. Collect feedback.

Thought Leadership

Trade Press Services Newsletter

AUGUST 1, 2024

Be upfront about your products, services, processes, and business practices. Maintain a Professional Online Presence Maintaining a professional online presence is crucial for B2B marketers. Want to chat more about how to build trust with your audiences through marketing content? Proactively address questions and concerns.

Whitepaper

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

User-Generated

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing? Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing

Search Engine Land

OCTOBER 2, 2024

However, Amazon’s advertising ecosystem has expanded significantly, now offering options for service and local businesses that don’t sell physical products on the Amazon marketplace. Let’s walk through the primary ad types used within Amazon’s self-managed ad service for its marketplaces worldwide. Product detail pages.

Advertising

Martech

SEPTEMBER 6, 2024

Embracing AI in marketing: Trends, tools and tactics for success Over the past few months, we’ve delved deep into the world of AI-powered content creation, exploring everything from text generators to visual content tools. While nobody can predict the future, one thing is certain: the future of marketing (and the world) is AI-powered.

Transform

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. All consumers are unique, but that level of personalization as a marketer isn’t really realistic. Image Source What can you do as a marketer?

Gen Z

Martech

AUGUST 13, 2024

The term “operational maturity” may be relatively new to some marketers, but the concept is well established. It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. In-market performance measures.

Key Performance Indicator

SmartBrief - Marketing

JANUARY 13, 2025

Revenue, customer acquisition costs, market share. But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc. Depending on your market this might look like leads driven from social, registrations or even direct sales.

Health

Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. Likewise, your marketing efforts will have a greater chance of success with a one-two combination of SMS and email. As with email marketing, the more legitimate SMS subscribers you have, the better.

Law

Martech

OCTOBER 3, 2024

It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. Increased advocacy They are more likely to recommend the brand to others, acting as brand advocates or even stronger, evangelists and amplifying word-of-mouth marketing. How can you foster those connections?

Customer

Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

CMO

Hubspot Marketing

JANUARY 8, 2025

If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. SaaS landing pages are unique because they are specifically tailored to promote software services delivered over the internet. (Except its usually not that simple.)

Price

Marketing Insider Group

OCTOBER 28, 2024

With the right optimization techniques, you can refine your targeting, improve ad performance, and increase the efficiency of your marketing budget. Utilizing A/B testing and creative optimization drives better ad results. Avoid wasting spend on areas where there is little demand or interest in your product or service.

Analytics

Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. Also: 70% of those using image-based genAI for ad creative are uploading creative made outside their advertising platforms. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai

Food

Hubspot Marketing

JULY 15, 2024

Naturally, a community manager will help your brand forge trust with your consumers, leading them to purchase your products and services. Consumers make decisions based on opinions from people they know, like, and trust,” says Erica Finley, HubSpot‘s Principal Marketing Manager of Community.

Management

Vertical Response

JULY 29, 2024

Need a clear way to plan for a marketing campaign? Key Takeaways Setting clear, measurable goals is essential for guiding a marketing campaign, allowing for alignment with business objectives and progress tracking. Set Clear Campaign Goals Clear campaign goals are the cornerstone of any successful marketing effort.

Key Performance Indicator

Marketing Insider Group

OCTOBER 7, 2024

Today’s marketing world is much more interesting than it was ten years ago. Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. Paid media refers to any marketing efforts where a brand pays for visibility. What is Paid Media?

Branding

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. This sparks those impulse buys.

Retail

Buffer Marketing

OCTOBER 31, 2024

A little creative prompt can do wonders in opening up new possibilities for your Instagram marketing strategy. When you're stumped for creative Instagram post ideas, draw inspiration from small businesses and creators like the ones below who are nailing their Instagram content.

Transform

Vertical Response

AUGUST 19, 2024

Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results. The benefits of alternative marketing are numerous.

Advertising

Hubspot Marketing

SEPTEMBER 23, 2024

Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world.

Food

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic.

Analytics

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing

Sprout Social

JUNE 11, 2025

We don’t just examine the flawless creative execution of every post or campaign, but the business impact, too. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. But what does it mean to be bold? That’s when it caught fire.”

Branding

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. AI and automation have arrived to help free up time and open up new creative possibilities. More brands are finding creative ways to use AI in marketing every day.

Social Media Marketing

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. Jasper, an AI marketing platform, announced the release of a new AI knowledge and context layer designed specifically for marketing.

Law

Sprout Social

JANUARY 24, 2025

As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Their authentic voice helps them stand out in a crowded market. Marketing leaders predict AI will augment social media teams, creating new roles and reshaping existing responsibilities.

Entertainment

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Consumers can read your mission, but those words are just lip service if you dont show how those values are lived. My top tip is to show, not just tell.

Communications

Hubspot Marketing

MARCH 26, 2025

Now affectionately known as the Big Sis to Young Creatives with accolades including Forbes 30 Under 30 West is building a digital brand around providing career advice to rising professionals. Social media entrepreneurship entails building a business using social media as the predominant method of driving sales and marketing.

Gen Z

Martech

AUGUST 14, 2024

I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. Q4 is more fraught this year About a third of email platform users migrate to new services every year. Another third just did that, so they’re learning to use their services. ” I’ve heard that, too.

Email Marketing

Martech

JULY 11, 2024

You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, according to Gartner. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service. They’re serious about this, too.

User-Generated

Marketing Insider Group

NOVEMBER 18, 2024

Instead of scrambling for ideas daily, you’ll know what’s being posted when, allowing more time for creativity and strategy. Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? Draft and Curate Content Time to get creative.

User-Generated

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? These tools address specific marketing challenges, such as content creation or chatbots. Isolated genAI solutions (indie tools). Embedded genAI features (in incumbent solutions).

Copywriting

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. ” That’s essentially the theory behind Sendoso’s offering : a personalized gifting automation platform, primarily for B2B marketers.

Direct Mail

Buffer Marketing

JULY 22, 2024

Accurately target customers Facebook has a lot of user data and allows marketers to use it when targeting their audiences.   Both marketing agencies (90 percent) and small businesses (85 percent) found Facebook newsfeed ads to be the most effective.   Sales: Find people who are likely to buy your product or service.

Advertising