Buffer Marketing

JULY 24, 2024

1: Use digital bookmarks to save content ideas Have you ever lost that great article or watched an amazing video on which you could create A+ content? The best thing about these automation tools is you can create a repository of content ideas without the heavy lifting. Match it with your learnings from social listening tools.

Social Media Marketing 119

Social Media Marketing User-Generated Influencer Marketing Management 119

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. And to understand that context, you need competitive analysis tools. Learn how to conduct a social media competitor analysis in just three simple steps: What is a social media competitor analysis tool? More of a visual learner?

Analytics 115

Analytics User-Generated Branding Social Media Marketing 115

Trade Press Services Newsletter

FEBRUARY 6, 2025

Its a powerhouse tool that could seriously amp up your LinkedIn game, says Michaela Alexis , a LinkedIn expert. Benefits of LinkedIn Newsletters LinkedIn newsletters offer numerous benefits that can help grow your personal brand and business: 1. Here’s a quick guide to get started: 1. Define your audience.

Thought Leadership 214

Thought Leadership Digital Trends Promotion Branding 214

Backlinko

JANUARY 6, 2025

But, to reduce wasted budget, use a tool like Semrush. Semrushs Keyword Overview tool shows that pendulum lights are searched 320 times a month. According to Semrushs Advertising Research tool , Lumens is attracting over 27k monthly users from ads. Or products that are okay but never really get traction.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Hubspot Marketing

OCTOBER 22, 2024

I’ve spent hours (and even days) consolidating, cleaning, and organizing data from different tools to build a report. The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. Plus, you can configure these tools to process and analyze the data.

Analytics 127

Analytics Transform Marketers Marketing 127

Hubspot Marketing

JULY 12, 2024

Having a hard time finding clear info on community management tools? To find the right tools, you’d usually have to get a firsthand recommendation from someone who’s done your job. Below, you’ll find the tools they actually use , along with their top tips for what to look for. 1 on that list should be user experience.

Management 112

Management CRM Price Analytics 112

Hubspot Marketing

OCTOBER 18, 2024

Annual marketing budget X 0.16 = Event marketing budget So if your marketing budget is $1 million, calculate 1M X 0.16 = $160,000 to estimate a good event budget. The tool will track your budget total, spend total, and remaining budget in real-time — and how many conversions resulted from the campaign. Track and measure ROI.

Event Marketing 134

Event Marketing Food Direct Mail Entertainment 134

Martech

NOVEMBER 14, 2024

Fifty-four percent of executives and directors say they are experts in using AI tools — the same level as last year, according to Invoca. AI adoption and upskilling in the last year is fueled by a positive shift in perception about the tools. Less optimistic (1%). AI adoption. I am somewhat more optimistic (50%). Why we care.

Marketing 132

Marketing Marketers Analytics Management 132

Backlinko

OCTOBER 23, 2024

Use tools like SurveyMonkey or Google Forms to ask your audience about their challenges. Performing this task is easy with Semrush’s Keyword Gap Tool. Semrush’s Keyword Magic Tool is great for this task. Note: A free Semrush account gives you 10 searches in this tool per day. Below, you’ll learn how to do the same.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketing 118

Martech

AUGUST 19, 2024

Marketing teams can choose from various ABM strategies, so it’s important to pick the one that best fits your business goals: 1:1 ABM strategy The 1:1 approach focuses on individual accounts, delivering highly personalized marketing messages and experiences tailored to a single target company.

Key Performance Indicator 120

Key Performance Indicator Marketers Marketing CRM 120

Hootsuite

OCTOBER 9, 2024

With a social media listening strategy (and the right tools), brands can track and analyze these conversations. Whether it’s a shining review on X or a TikTok praising your latest product, the top tools make it easy to filter through the noise, so you can reach out to customer advocates and engage them in meaningful ways. The result?

Customer 113

Customer Food Transform Health 113

Martech

AUGUST 26, 2024

Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? Here’s a breakdown of their roles and benefits: 1. Data cleansing tool: A data cleansing tool ensures the accuracy and quality of your marketing data.

CMO 119

CMO Marketing Automation Platform Key Performance Indicator Analytics 119

Hubspot Marketing

OCTOBER 21, 2024

The tools can save massive amounts of time and money. How to Create a Marketing Plan with AI I tested two AI tools and approaches for creating a marketing plan : a chatbot and a generator. But this is really the bare minimum a tool needs to know about your company to craft a marketing plan. Let’s get to the real action.

Marketing Plan 134

Marketing Plan Key Performance Indicator Marketing Marketers 134

Trade Press Services Newsletter

MAY 1, 2025

Use a project management tool like Asana or Trello to track deadlines, ownership, and progress. Whether you’re refining your brand, improving functionality, or overhauling user journeys, the steps you take before, during, and after relaunch will determine how effectively you achieve your goals.

User-Generated 204

User-Generated Analytics SEO Promotion 204

Martech

SEPTEMBER 26, 2024

An agent is software that uses AI and tools to accomplish a goal that requires multiple steps. Dig deeper: How to build interactive applications with generative AI “A lot of people think AI Agents are just chatbots, in the same way they think of ChatGPT as just a blog post writing tool,” again quoting Penn. What is an AI agent?

User-Generated 131

User-Generated Price Marketing Marketers 131

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? Growth hacking is all about getting creative, working smarter (not harder), and using data-driven tools and strategies to grow your list faster than you ever thought possible. It’s one of the most effective tools to grow your email list.

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Buffer Marketing

JANUARY 7, 2025

The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. But with so many options available, it can be overwhelming to figure out which tools are worth your time and budget. Social media AI tools Want to streamline your social media workflow?

Price 123

Price Thought Leadership Transform User-Generated 123

Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. A lot of marketers find that AI analytics tools are tremendous time-savers. Do you need a dozen of them?

Analytics 135

Analytics Customer Journey CMO Marketers 135

Buffer Marketing

AUGUST 7, 2024

Use analytics and social listening tools : Start from SocialBlade to find in-depth analytics on influencers, helping you track their growth, engagement rates, and overall influence​ Then, use BuzzSumo or Sparktoro to identify popular content in your niche and the influencers who share it.

Influencer Marketing 113

Influencer Marketing Fashion User-Generated Analytics 113

Marketing Insider Group

AUGUST 26, 2024

Your competitors are using this technology, so understanding the basics of AI and exploring advanced automation tools is essential as you personalize customer experiences and optimize your marketing efforts. Artificial intelligence tools tailor content and offers to individual customer preferences, boosting engagement and loyalty.

CRM 123

CRM Transform Marketers Marketing 123

Marketing Insider Group

SEPTEMBER 2, 2024

Use a tool like Google Optimize or your email marketing platform to show each version to a different audience segment. ” You can use tools like Google Analytics to track clicks and conversions and heatmaps to visualize where users click most.

Content Marketing 125

Content Marketing Marketers Marketing Analytics 125

Hootsuite

SEPTEMBER 18, 2024

1 Social Media Tool for Government Engage citizens with the only tool that makes it easy to communicate, deliver services, and manage crises. 1-2 posts a week are the sweet spot for government institutions and officials. Get Started See why Hootsuite is the #1 social media tool for government.

User-Generated 116

User-Generated Social Media Marketing Management Analytics 116

Backlinko

DECEMBER 23, 2024

So we published a free tool with a supporting blog post on the same topic. Step 1: Identify Your SEO Competitors If you want to find competitors keywords, focus on SEO competitors. Its a good tool for finding additional keywords and content ideas. .” But this is only part of the story. The page targets over 1.7k

SEO 105

SEO User-Generated Management Customer 105

Hubspot Marketing

AUGUST 5, 2024

But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel. While analysts and data scientists need serious expertise, I’m just someone who regularly has to export data from multiple tools and leverage Excel to report on marketing performance across different channels.

User-Generated 133

User-Generated Price Transform Product 133

Customers.ai

DECEMBER 17, 2024

In fact, according to recent stats, email campaigns with just 1-3 messages get over 90% higher engagement rates than overly complex series. Automation tools make this easy: Set triggers to pull users out of flows once they take the desired action. SMS : 1-2 lines. The reality is, simple flows perform better. What is good news?

Outbound Marketing 82

Outbound Marketing Law Shipping User-Generated 82

Hootsuite

MARCH 19, 2025

1 If youve ever felt like your content is stuck in a black hole of low engagement, youre not alone. Use tools like Hootsuite Analytics or Instagram Insights to monitor reach and engagement, refining your strategy over time. Week 1 served as our baseline. Good content and timing set the stage. Tracking reveals what works.

Social Media Marketing 127

Social Media Marketing Analytics Management Branding 127

Martech

AUGUST 14, 2024

In martech terms, that means 20% of your tools drive 80% of your results. But how do you determine which tools are in that group? Consolidate overlapping tools Review your martech inventory for tools with overlapping functionalities. As you evaluate new tools, APIs and iPaaS integrations should be a consideration.

Customer Acquisition 117

Customer Acquisition User-Generated New Technology Price 117

Hootsuite

OCTOBER 16, 2024

Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. What are TikTok analytics tools?

Analytics 115

Analytics Price Management PR 115

Martech

JULY 18, 2024

Competitors pull ahead with better tools, while employees get frustrated with repetitive tasks, leading to lower job satisfaction and higher turnover risk. New tools and platforms promise better efficiency and effectiveness but also bring opportunity costs. Each tool has its own features, integrations and learning curves.

Marketers 120

Marketers Marketing Marketing Automation Platform Price 120

Martech

AUGUST 26, 2024

Using AI search engines (Perplexity, ChatGPT-4, Claude 3, Microsoft CoPilot and Google’s Gemini) to find the best tools, I selected six and another instructor recommended one. Here’s the list in alphabetical order: 1. It’s a good choice if you want to experiment with a creative and powerful tool, but the free tier has limitations.

Transform 126

Transform Influencer Marketing Product Product Marketing 126

Martech

DECEMBER 12, 2024

These tools require long-term training and investment to see a return, and theres a high risk they could quickly become outdated. Prune and optimize existing martech tools Streamline and optimize your current technology to ensure it maximizes value and aligns with your business and marketing goals. The tool generated 1.2

Transform 114

Transform User-Generated B2C Management 114

Martech

JANUARY 7, 2025

for months, eagerly trying to catch up on all the AI news by reading newsletters and testing the latest marketing tools. In 2025, the best gift I can give myself (and my students) isn’t another AI tool or course. Step 1: Embrace the AI-first mindset (10 minutes) First, let’s stop carrying this burden alone.

Transform 126

Transform Management Product Marketers 126

The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! The marketing operations field is vast, and understanding the ecosystem of Martech tools will give you a competitive edge.

Non-Profit 130

Non-Profit CRM Marketers Marketing 130

Search Engine Land

OCTOBER 2, 2024

Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. This article explores 19 tools and strategies for keyword mining to help you discover new search terms and enhance your campaigns. Dig deeper: Broad match keywords: When to test and when to avoid 12.

User-Generated 87

User-Generated Analytics Advertising Advertisers 87

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Martech

AUGUST 26, 2024

Ecommerce across the buying process As digital natives expect to buy with much less assistance from sales reps, marketers are figuring out how to automate parts of even the most complex sales processes to serve these buyers — while at the same time reducing selling expenses and taking advantage of new tools like AI. What’s going on?

eCommerce 136

eCommerce Direct Mail B2C Marketers 136

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?

SEO 97

SEO Price User-Generated Analytics 97