Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Transform 107

Transform Manufacturing Pharmaceutical Analytics 107

Jeff Bullas

FEBRUARY 26, 2023

To save you time, we’ve put together a list of the eight best Instagram tools to improve your Instagram presence in 2023. Useviral: Voted Top Emerging Talent 2023 Useviral has a strong reputation for proving the highest quality Instagram services and providing quick and affordable results.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023.

Branding 97

Branding Gen Z Fashion Food 97

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. Its ad reach is equivalent to almost half of the total population in 2023.

Branding 100

Branding Fashion Food COS 100

Hubspot Marketing

DECEMBER 13, 2022

If you're a marketer, it's likely been a very – odd – Q4! And, to add one more complicated layer to the mix, many marketing teams are waiting in the balance to see how our uncertain economy and the continuance of unprecedented global events will impact their work. Mid-Q4 Marketing Themes. Without further adieu, let's dive in.

Branding 112

Branding Manufacturing Health Retail 112

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer Marketing 102

Influencer Marketing Transform Marketing Marketers 102

Rock Content

JUNE 9, 2023

Has your Marketing team already started planning for the end of year festivities? The media application has just released the 2023 Holiday Marketing Playbook , a guide to help brands use TikTok to sell more during the holiday season. Influencers advertising and brands taking advantage of trends are also common.

User-Generated 85

User-Generated Influencer Marketing Branding Product 85

Set Up

DECEMBER 12, 2023

As a part of our Industry blog series, we interview marketers from an array of industries to get their perspective, advice, and predictions of everything marketing. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers face.

Real Estate 59

Real Estate Manufacturing Retail Education 59

Backlinko

JANUARY 8, 2024

With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience. million 10.60% 2023 464.7 million 10.60% 2023 464.7 million * 2020 333.2 million 20.90% 2021 383.7 iHeartRadio 6.2%

Entertainment 108

Entertainment User-Generated Advertising Advertisers 108

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key.

Social Media Marketing 89

Social Media Marketing Transform User-Generated Gen Z 89

Unbounce

MARCH 5, 2024

25 min read Case study Customer name: Going Customer industry: Travel Customer goal: A better way to gather data to understand customers’ needs and motivations. Going , a company of about 50 employees, is dedicated to helping people travel the world without breaking the bank. Updated on March 5, 2024. Like many (all?)

Succession Management 52

Succession Management User-Generated Management eCommerce 52

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Let’s start with general statistics and trends to give you a wide overview of the industry: 1.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028.

Advertising 101

Advertising Advertisers Food User-Generated 101

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. Specifically, more conservative budgets and the inability for marketers to travel and film on-site. Engaging and partnering with the originators of so many different social trends can have long-term benefits for brands.

Shoppers 108

Shoppers Food User-Generated Entertainment 108

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. Its ad reach is equivalent to almost half of the total population in 2023.

Branding 61

Branding Fashion Food COS 61

Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. But how will marketers ride this wave? Below are our predictions for digital media and other adtech trends. As more out-of-home ads get plugged into omnichannel campaigns, momentum will continue in 2023. “As

Gen Z 111

Gen Z Advertising Advertisers Transform 111

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

Transform 96

Transform Retail Shoppers Price 96

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

SEO 123

SEO User-Generated Gen Z Analytics 123

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future.

Fashion 93

Fashion COS Influencer Marketing Advertising 93

Martech

FEBRUARY 3, 2023

Another that is highly selective about when and how I travel, ensuring my health is my top priority. You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. Who are the New Consumers in Web 3.0.

Marketing 82

Marketing Marketers Thought Leadership Advertising 82

Chief Martec

APRIL 28, 2023

The 1st Tuesday in May is Officially #MartechDay First up is the brand-new Best of Breed Marketing Summit that Frans Riemersma and me are hosting on #MartechDay, Tuesday, May 2. It’s a full day of talks by some of the brightest people in marketing, martech, and business transformation that we’ve worked with over the years.

Transform 88

Transform Law Management Branding 88

Martech

FEBRUARY 3, 2023

Another that is highly selective about when and how I travel, ensuring my health is my top priority. You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. Who are the New Consumers in Web 3.0.

Marketing 75

Marketing Marketers Thought Leadership Advertising 75

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Buffer Marketing

APRIL 22, 2024

A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. The number one most common theme that I see?

Thought Leadership 103

Thought Leadership Real Estate User-Generated Food 103

Jeff Bullas

JANUARY 30, 2023

If you want to grow anything Tiktok, this is the best tool available on the market to help with your Tiktok growth. TokUpgrade The best TikTok growth service currently available on the market is without doubt TokUpgrade. ” – Kourtney Brewer , Digital Marketing Consultant Try TokUpgrade here. #5.

User-Generated 323

User-Generated Price Target Market Management 323

Martech

JUNE 8, 2023

Marketers now look to use generative AI and large language models to help them navigate a CRM or ramp up production of marketing content across the entire marketing org. NICE’s Enlighten AI offerings have already been on the market for three years; NICE’s CXone for eight years. Enlighten Actions and Copilot features.

Customer 92

Customer Customer Journey CRM Communications 92

Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. There will be an AI for that! has launched.

Market Trends 131

Market Trends Law Transform User-Generated 131

Martech

JUNE 15, 2023

Behavioral segmentation: Segments are based on specific behaviors like frequent traveling, fitness activities, food preferences, shopping habits, etc. Contextual segmentation: Segments are based on specific contexts, such as events, holidays, or seasonal trends. Here are some strategies where marketers can use these data insights.

Advertising 115

Advertising Advertisers Fashion Food 115

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hootsuite

FEBRUARY 13, 2023

Here’s how to use it in 2023. The history of this social media trend actually goes back pretty far. ThrowbackThursday pic.twitter.com/w1K50kklQq — BBC Symphony Orchestra & Chorus (@BBCSO) January 12, 2023 3. It appeals to people’s deep desire to share their favorite moments from the past. Love you guys.

Branding 145

Branding Automobile Fashion Copywriting 145

Buffer Marketing

FEBRUARY 28, 2024

These are some of the figures creators reported making in 2023. Remember, setting your price is about knowing your worth and understanding what the market can bear. You can charge more if your content is unique or offers significant benefits that stand out in the market.

Price 98

Price B2C Energy Product 98

Hootsuite

JANUARY 16, 2023

BookTok started as a hashtag on TikTok by a group of book lovers, and it quickly became a massive trend. Top BookTok creators in 2023. Here are some of the biggest BookTok influencers on TikTok in 2023 who have helped spark a generation’s bookish revolution. abbysbooks comes in at number four on the top BookTok creators of 2023.

Entertainment 99

Entertainment User-Generated eBook Promotion 99

Marketing Insider Group

NOVEMBER 21, 2022

And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future.

Event Marketing 111

Event Marketing Food Millennials Health 111

Jeff Bullas

JANUARY 24, 2023

Social media trends come and go… From MySpace to Periscope and beyond, the life of a social media network is often unknown. But there is the odd social media unicorn that breaks the trend. TokGrowth TokGrowth means it when they say they are the most trusted TikTok growth service in the market. Facebook did it.

Gen Z 338

Gen Z Price Target Market Customer 338

Search Engine Land

FEBRUARY 24, 2023

Amazingly, you could write a very similar tweet in 2023. Google Explains How Search Console Reports Work 2016: Google Webmaster Trends Analyst John Mueller explained how the Search Console reporting works and why it may seem delayed for some of the reports.

Search Marketers 125

Search Marketers Neuromarketing SEO Marketing 125

Welcome Software

OCTOBER 26, 2023

And content marketing is no different. So let’s take a look at the current content marketing trends to help make sure your strategy remains one step ahead of the march of progress. Survival of the fittest (and fastest) After all, the ability to adapt quickly to new trends is how your brand stays relevant and resonant.

Content Marketing 52

Content Marketing User-Generated Affiliate Marketing Market Trends 52

Hubspot Marketing

MARCH 15, 2023

If you search for your intended keyword and find most marketers are creating “Ultimate Guides” on the topic, it's better to avoid a listicle format. For instance, perhaps you need to write about "Instagram Marketing." These sections might fit better in an "Ultimate Guide to Instagram Marketing" instead of a listicle. Take risks.

Millennials 93

Millennials CRM B2C eCommerce 93