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Pega unveils latest Infinity platform

Martech

Unlike many vendors, Pega has been in the AI game for a long time, at least since its acquisition of Chordiant in 2010. The enhancements are available immediately for Pega Cloud clients. Why we care. But AI comes in different flavors and Pega’s central offering has always been predictive AI-based decisioning.

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Google Ads to deprecate enhanced CPC for search and display ads

Martech

Google introduced enhanced CPC in 2010 as a Smart Bidding strategy to optimize bids based on conversion likelihood. This change will impact how you manage your Search and Display campaigns. Dig deeper: US vs. Google, round 2: Government targets digital ad business Options.

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How long will people wait for websites to load in 2024? Survey says…

Search Engine Land

Google has basically been pushing 2 seconds since 2010. However, it’s also important to remember that people will likely be more patient if you are a well-known brand (e.g., Amazon) vs. a lesser-known one. Google’s past advice. Google’s John Mueller advised making sites that load in less than 3 seconds since at least 2016.

Branding 113
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Google’s 2010 and 2018 page speed algorithms were replaced by core web vitals

Search Engine Land

Most recently we had the page experience update from 2020 that uses core web vitals, in 2018 we had the Google page speed update , and then in 2010 we had the Google site speed update. John said “no,” to Google using the old 2010 and 2018 page speed algorithms. Google only uses core web vitals. Old page speed algorithms.

SEO 88
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Google Ads to deprecate enhanced CPC for Search and Display Ads

Search Engine Land

Google introduced enhanced CPC in 2010 as a Smart Bidding strategy to optimize bids based on conversion likelihood. If you haven’t started testing which fully automated bid strategies work for your campaigns, now is the time. This change will impact how you manage your Search and Display campaigns.

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How To Choose The Best Social Media Platforms For Your Company

Jeff Bullas

As of April 2010, Facebook was towering over other social media platforms in terms of total unique visitors, with 500 million as opposed to under 100 million for both Twitter and MySpace. How Much Traffic Can You Handle? What Are the Daily Online Habits of Your Audience?

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Social Sharing Might Get You Sued: Social Media And Copyright Law

Marketing Insider Group

In 2010, a lawyer in Las Vegas founded a company called Righthaven. The term given to this practice was copyright trolling, and Righthaven filed over 250 lawsuits against media companies in 2010 and 2011. Violations of fair use will look to factors such as the intent, the importance, the amount, and the effect of the copy.

Law 120