Martech

APRIL 3, 2025

Your attribution model is stuck in 2010 Still using first-touch, last-touch and linear attribution? It’s better to talk to a small, fully invested audience than to a stadium of people who do not need what you sell. Dig deeper: Why full-funnel marketing is key to profitability 2.

User-Generated 112

User-Generated Customer Journey Finance CRM 112

Jeff Bullas

MARCH 1, 2023

As of April 2010, Facebook was towering over other social media platforms in terms of total unique visitors, with 500 million as opposed to under 100 million for both Twitter and MySpace. How Much Traffic Can You Handle? What Are the Daily Online Habits of Your Audience?

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertisers 211

Hubspot Marketing

JANUARY 27, 2025

The Betty White Snickers ad from 2010 (New Orleans Saints 31 - Indianapolis Colts 17) is estimated to have cost $4 - $5 million ($5.8 - $7.3 A decade later, in 1977 (Oakland Raiders 32 - Minnesota Vikings 14), brands were forking over $125k (about $675k today). In 1987 (Giants 39 - Broncos 20), 30 seconds cost $600k ($1.7m million today).

Advertisers 107

Advertisers Advertising Price Food 107

Customers.ai

DECEMBER 9, 2024

Thats so 2010. Pro Tip from Maryna Hradovich : Dont just focus on recovering lost revenue. Use these flows to create loyalty and long-term customers. Ditch Manual Campaigns and Bulk Discounts Manual email campaigns? Bulk discounts? Maryna suggests leaving these outdated tactics behind and embracing the magic of automation.

eCommerce 82

eCommerce Marketing Strategy Shoppers Outbound Marketing 82

Businesses Grow

APRIL 9, 2025

Here is a blog post from 2010 imagining what Barbie would be like on Twtter. In 2010, I wasn’t an author or speaker. It was really sort of a stream of consciousness that may or may not have anything to do with marketing or blogging. I felt like I was at a creative peak. Most notably, I was funny. It holds up.

Entertainment 60

Entertainment Email Marketing Customer Marketing 60

Hootsuite

NOVEMBER 4, 2024

trillion historical conversations dating back to 2010. Tip: Learn how to integrate Brandwatch with Hootsuite. Coolest feature: The Brandwatch database draws from 100 million unique sites and 1.7 Try it free today.

Analytics 112

Analytics Price Social Media Marketing CRM 112

Search Engine Roundtable

OCTOBER 28, 2022

Google's John Mueller confirmed this morning that Google no longer uses the old Google page speed algorithms from 2010 or 2018. Instead, he said, Google only uses the page experience update, looking at the core web vital metrics.

142

142

Buffer Marketing

AUGUST 2, 2024

  The first decentralized platform, Diaspora , launched back in 2010.   The evolution of decentralized social media While it might feel like it burst onto the scene in 2023/24, decentralized social media isn’t all that new.  It promises users freedom, privacy, and control of their own data.

Communications 111

Communications Product Place Social Media Marketing 111

Jeff Bullas

FEBRUARY 21, 2023

In 2010 Blockbuster filed for bankruptcy. In 2000 Netflix wanted to sell its business to the Blockbuster video store chain (who had over 9,000 stores at its peak) for $50 million. But they weren’t interested as they thought the price was too high. In 2007 Netflix disrupted its own business model by launching a video streaming service.

Transform 273

Transform Logistics Manufacturing Retail 273

Search Engine Land

MARCH 17, 2023

Google Tests “Sponsored Map Icons” 2010: The Sponsored Map Icons were a new way to promote your business within Google Maps. Google Will Let Web Users Avoid Analytics Tracking 2010: The company said it would soon let web users opt-out of being tracked by its popular Google Analytics software.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Martech

AUGUST 9, 2021

Fishburne’s take: When I worked on the Method brand from 2006-2010, we often talked about about trying to stand out in a “sea of sameness.” In today’s Marketoon, we put differentiation to the test.

Branding 134

Branding Product Customer 134

Search Engine Land

JANUARY 13, 2023

2011: Police examined the data that Google collected between October 2009 and May 2010 and determined that it broke two South Korean laws. 2010: Query suggestions varied based on user location. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. 2010: Another warning. Market Share.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Search Engine Land

JANUARY 11, 2023

2010: Google.jp 2010: VigLink, a service with venture capital backing from Google, promised to turn any outbound link on a web site into an affiliate link after the installation of a small bit of JavaScript code. 2010: Netconcepts was a Wisconsin-based SEO company founded by Stephan Spencer. Wolfram Alpha Redesigns For 2011.

Search Marketers 106

Search Marketers Health Law Marketing 106

Search Engine Land

JANUARY 6, 2023

2010: Google sent out its Google Local Business Center updates – but the emails didn’t go to the actual business owners. 2010: AOL’s CEO, Tim Armstrong and former Google executive, said Google (not Microsoft Bing) would get “first dibs” at a search deal. 2010: Spoiler alert: No, it was not. Bing Admits MSNbot Is Slow.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Backlinko

JULY 12, 2024

Imagine you have an old photo from 2010 showing a taxi and a Chinese restaurant in the background. Crop and Focus on the Main Subject A reverse image search uses every detail in an image to find matching visuals. That means if your image has lots of text or irrelevant objects, the results will most probably not match your original image.

Product 102

Product Price SEO Place 102

Hubspot Marketing

MAY 9, 2022

They're so popular in fact that Open Sea ’s Alex Atallah, the cofounder of the largest NFT marketplace, recently shared on Twitter that there are more NFTs on the platform than there were internet pages in 2010. 1/ There are now more NFTs on OpenSea than there were websites on the internet in 2010.

Branding 117

Branding Energy CMO Marketing 117

CMO Network

OCTOBER 7, 2023

In 2010 Time magazine named Crocs to its list of the world's 50 worst inventions. In 2023, it's reversed course and named it to Time100 Most Influential Companies.

Retail 116

Retail CMO 116

Search Engine Land

MARCH 24, 2023

Google Bug & Slow PR Leads To Chinese Hack Rumors 2010: Google executives page was showing up in Chinese language. Google Now Offering “Remarketing” To All AdWords Advertisers 2010: Google had initiated a trial of remarketing for display and text ads throughout its content network in March 2009. billion by the end of 2010.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Search Engine Land

JANUARY 28, 2023

Google Mobile Image Search Gets Popular Images 2010: When you visited Google Images on a smartphone, you would see “popular images” and a link to browse more popular images. Goojje, A Google China Knockoff 2010: It is a basic search engine, playing on the Google name and Google logo.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Search Engine Land

FEBRUARY 1, 2023

Study: Facebook Ad Click-Throughs Declining 2011: Click-through rates on Facebook ads only averaged 0.05% in 2010, down from 0.06% in 2009 and well short of what was considered to be the industry average of 0.1%

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Search Engine Land

JANUARY 17, 2023

2011: Spending on search engine marketing grew 23% year-over-year in the fourth quarter of 2010. 2010: The stats cover Q4 of 2009, and show Google’s share of paid search clicks rising from 71% in Q3 to 74.4% 2010: Reviews came from news sites, hyperlocal blogs and local portals. 2010: The Pundits Are Wrong!

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Duct Tape Marketing

JUNE 17, 2020

During his time as President and CCO LatinWorks was recognized as the Multicultural Agency of the Year in 2013, 2012, & 2010 by AdAge, and in 2012 and 2010 by Adweek. The shop has been on AdAge’s ranking of the top ten agencies in the USA in 2014 and 2011 and was honored as Small Agency of the Year in 2012.

Advertisers 101

Advertisers Advertising Marketing Marketers 101

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. 2010: Google said: “Images in ads are only classified as non-family safe when they are found to contain adult content.”.

Search Marketers 96

Search Marketers SEO User-Generated Marketing 96

Hubspot Marketing

JULY 6, 2018

In 2010, Best Buy created a research tool, called VOCE (Voice of Consumers Through Employees), and used it to collect customer feedback and complaints. Southwest Airlines has been listed on Glassdoor’s Best Places to Work for eight consecutive years, from 2010 to 2018. Negative Feedback Loop Examples. How to Gather Your Feedback.

Non-Profit 144

Non-Profit Retail Food Price 144

Search Engine Land

OCTOBER 30, 2023

Google knew as far back as 2010 that Google Chrome would help drive more Google searches. We learned some exact figures today during testimony from Alphabet and Google CEO Sundar Pichai at the ongoing U.S. vs. Google antitrust trial. Users who switched to Chrome from Microsoft’s Internet Explorer performed 48% more Google searches.

Marketing 122

Marketing Marketers SEO 122

Businesses Grow

JANUARY 30, 2023

Well, it’s a pretty great story that had its origins in 2010 and is still going strong today. But the very best achievement I’m most proud of is how I brought 30 people together for an entirely new way to talk about marketing. A meeting that created a bond. Does that seem weird?

Communications 124

Communications Digital Marketing Branding Marketing 124

Backlinko

MARCH 13, 2024

Year iPhone (iOS) Android 2009 34.01% 2.41% 2010 25.48% 8.82% 2011 22.29% 19% 2012 24.04% 27.41% 2013 24.03% 39.21% 2014 23.95% 53.65% 2015 20.2% 6.16% 2010 38.31% 18.71% 2011 38.33% 35.32% 2012 49.48% 40.63% 2013 52.79% 39.25% 2014 52.3% Year iPhone (iOS) Android 2009 57.9% 42.58% 2015 50.85% 46.42% 2016 53.19% 45.2% million.

Branding 123

Branding Marketing Marketers 123

Search Engine Land

MARCH 9, 2023

Ride Don’t Drive: Google Adds Bike Directions To Maps 2010: This was one of the most requested missing features on Google Maps. Google Apps Marketplace Opens For B2Business 2010: it allowed companies and developers to gain access and sell into Google’s “2 million businesses and 25 million Google Apps users.” Video: Does Google Own Us?

Search Marketers 87

Search Marketers User-Generated Marketing Marketers 87

Search Engine Land

JANUARY 12, 2023

Experian Hitwise: Bing Searches Up 5% In December 2010. 2011: From November to December 2010, Bing.com saw a 5% increase in search activity, while Bing-powered searches also rose 2%. 2010: It wasn’t just about the number of Twitter followers, but also who the “reputed followers” were, according to Amit Singhal, a Google Fellow.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Litmus

JULY 1, 2021

--[if mso 14]> <p>This content is only visible on Outlook 2010 desktop client</p> <![endif]--> Outlook 2010 = mso 14. [endif]--> Outlook is anything but straightforward, though, so the version numbers don’t correspond with the name of the email client: Outlook 2000 = mso 9.

Email Marketing 136

Email Marketing Branding Marketing Marketers 136

Search Engine Land

FEBRUARY 28, 2023

Google To Increase Abuse Alerts To Webmasters 2010: With website hacking and other forms of abuse on the rise, Google announced plans to step up the notifications it sent to webmasters when the company found these problems. Google Adds Flickr, Picasa Photos To Street View 2010: The integration worked the same way it had since February 2009.

Search Marketers 91

Search Marketers User-Generated Marketing Marketers 91

Search Engine Land

JANUARY 7, 2023

2010: Several articles speculated about or discussed ads on Google Maps (PC and mobile). 2010: Some of the results would be powered by Yahoo, while the search results in BOSS (Build your Own Search Service – a Yahoo Developer Network initiative to provide an open search web services platform) would be powered from Microsoft Bing.

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Search Engine Land

JANUARY 19, 2023

Google’s $8B Earnings Overshadowed By Leadership Change 2011: In Q4 2010, Google reported revenues of $8.44 Google AdWords Allows Advanced Mobile Targeting & App Downloads 2010: Advertisers could specify the device type and carrier they wanted to target their ads to. Take The Google Webmaster Quiz 2010: “Fun and educational.”

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Many Chat

JUNE 13, 2022

Instagram was launched on October 6, 2010, as a photo-sharing platform. Kevin eventually pitched his app to investors in 2010, receiving $500,000 in seed funding from Andreessen Horowitz and Baseline Ventures. October 6, 2010: Instagram launches. December 12, 2010: Instagram reaches 1 million users. Enter Mike Krieger.

Transform 98

Transform Marketing Marketers Analytics 98

Search Engine Land

MARCH 7, 2023

Google Bans Itself Again By Banning BeatThatQuote.com 2010: Google acquired and then penalized BeatThatQuote within a single day. Google Makes Mobile Instant Previews Official 2010: Google’s Instant Preview feature, which let users view thumbnails of webpages in results, was officially being rolled out to Android and iOS devices.

Search Marketers 81

Search Marketers Marketing Marketers SEO 81

Search Engine Land

FEBRUARY 11, 2023

Google AdWords Now Offering “Bid Ideas” 2010: The feature gave suggestions on if you should increase or decrease your bids on certain keywords. Google Tweaks Mobile Search, Adds Olympics Onebox, Yahoo Offers Dedicated Mobile Olympics Site 2010: Google made some subtle changes to its mobile homepage and searchbox.

Search Marketers 85

Search Marketers SEO Retail Marketing 85

Search Engine Land

MARCH 10, 2023

Google Is Bing’s 4th Largest Referring Source 2010: MSN was by far the top source, the last site visited by 42.7% Google Goes Live With “In-Stock, Nearby” Mobile Shopping 2010: Google was working with a limited number of retailers but was inviting others to apply to become part of the program. of Bing users before they went to Bing.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85