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Pega unveils latest Infinity platform

Martech

Unlike many vendors, Pega has been in the AI game for a long time, at least since its acquisition of Chordiant in 2010. The enhancements are available immediately for Pega Cloud clients. Why we care. But AI comes in different flavors and Pega’s central offering has always been predictive AI-based decisioning. Everybody’s got one.”

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6 Social Listening Tools and What They’re Best for (With Alternatives)

Buffer Marketing

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Discover niche markets for your products.

Price 123
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How To Choose The Best Social Media Platforms For Your Company

Jeff Bullas

To date, Microsoft has amassed 463,353 followers on Facebook – and that’s only counting their main company page, not the separate pages they have dedicated to their products and services including Windows, Windows Phone, Bing, Office, Internet Explorer and Xbox. More inbound links, more traffic and more sales.

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AI agents are the new iPaaS and the next frontier of intense competition in digital ops orchestration

Chief Martec

Here’s what I think that means… From the moment there was more than one software product in a company’s tech stack, there’s been jockeying to determine who was boss. If the tech stack were an orchestra, which product would be the conductor? They pretended other products weren’t necessary or important.

Fashion 129
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Social Sharing Might Get You Sued: Social Media And Copyright Law

Marketing Insider Group

Most original productions and trademarks are copyrighted and protected by U.S. In 2010, a lawyer in Las Vegas founded a company called Righthaven. The term given to this practice was copyright trolling, and Righthaven filed over 250 lawsuits against media companies in 2010 and 2011. trademark law.

Law 120
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How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive

Hubspot Marketing

It doesnt account for celebrity spokespeople, who are making a cool $1 - $3 million each; premium ad agency costs; production and post-production costs; even the marketing budget for the ads themselves. The production value is insane. And thats just to air the ad one time. million today).

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7 reasons your conversion metrics look great — but your sales don’t

Martech

Your attribution model is stuck in 2010 Still using first-touch, last-touch and linear attribution? Dig deeper: KPIs that connect 5 metrics for marketing, sales and product alignment 4. It’s better to talk to a small, fully invested audience than to a stadium of people who do not need what you sell.