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6 Social Listening Tools and What They’re Best for (With Alternatives)

Buffer Marketing

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Discover niche markets for your products.

Price 123
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Social Sharing Might Get You Sued: Social Media And Copyright Law

Marketing Insider Group

Most original productions and trademarks are copyrighted and protected by U.S. In 2010, a lawyer in Las Vegas founded a company called Righthaven. The term given to this practice was copyright trolling, and Righthaven filed over 250 lawsuits against media companies in 2010 and 2011. trademark law.

Law 120
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The number of martech tools is now 15,384

Martech

Last year’s lanscape saw a massive explosion of AI-native products that surged after the release of ChatGPT. But two-thirds of the churn from 2024 to 2025 consisted of tools from the previous decade, 2010 to 2020. churn rate). A PDF copy of the 2025 Martech Landscape graphic with all 15,384 logos is available for download.

Product 88
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How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive

Hubspot Marketing

It doesnt account for celebrity spokespeople, who are making a cool $1 - $3 million each; premium ad agency costs; production and post-production costs; even the marketing budget for the ads themselves. The production value is insane. And thats just to air the ad one time. million today).

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7 reasons your conversion metrics look great — but your sales don’t

Martech

Your attribution model is stuck in 2010 Still using first-touch, last-touch and linear attribution? Dig deeper: KPIs that connect 5 metrics for marketing, sales and product alignment 4. It’s better to talk to a small, fully invested audience than to a stadium of people who do not need what you sell.

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Social media audience analysis: An easy tactical guide for 2025

Hootsuite

But you do need to know which ones they use for product discovery and brand research. Audience pain points, motivations, and new product ideas Now that you know what your potential customers like, it’s time to think about what they don’t like. This could be a consistent problem customers are having with your products and services.

Analytics 108
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How To Choose The Best Social Media Platforms For Your Company

Jeff Bullas

To date, Microsoft has amassed 463,353 followers on Facebook – and that’s only counting their main company page, not the separate pages they have dedicated to their products and services including Windows, Windows Phone, Bing, Office, Internet Explorer and Xbox. More inbound links, more traffic and more sales.