Hubspot Marketing

AUGUST 16, 2017

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. That's why we have a lot of respect for the brands that have done it right. Companies have slogans for the same reason they have logos: advertising. It differentiates the brand.

Branding 145

Branding Food Automobile Advertising 145

Set Up

SEPTEMBER 10, 2024

From our Gen Alpha blog , we know that Gen Z was born between 1997 and 2012. Their behavior indicates that they care about their physical and social impact on the world and demand transparency from Brands. How should Brands react to Gen Z? Gen Z also prefers raw, unfiltered content over polished advertisements.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Marketing Insider Group

MARCH 14, 2013

In our last interview, Drew Davis offered guidance on how to move from branded content to a content brand. I’ve been in my current role of senior creative content strategist at Responsys since October, 2012. Do you think personal branding and content marketing is important and if so, why? I know mine surely is.

Branding 111

Branding Thought Leadership Marketing Marketers 111

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. While not the majority of Facebooks audience, this is a highly valuable segment for brands.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Branding 122

Branding Finance Marketing Marketers 122

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

What does this mean for your brand ? One thing you might not expect to see is large groups of festivalgoers congregated around brand activations. Located throughout the festival grounds, these activations are places where brands try to integrate themselves into the event itself. billion in 2012. Old School Is Not Cool.

Branding 132

Branding Millennials Entertainment Thought Leadership 132

Set Up

SEPTEMBER 3, 2024

Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like. They often prioritize experiences over material goods, and appreciate Brands that are transparent about their social responsibility. They care about their impact on the world and demand transparency from Brands.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Hubspot Marketing

MAY 31, 2024

But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand. That second kind of advertising is called native advertising. There’s usually a small disclaimer or label showing the content as paid advertising.)

Advertising 105

Advertising Advertisers Gen Z Inbound Marketing 105

Hubspot Marketing

JANUARY 23, 2020

So how do you get your product in the hands of a celebrity when you're not a huge brand? Before social platforms emerged, A-list celebrities were used to endorse brands through TV commercials, print advertisements, and other traditional marketing strategies — for instance, consider Justin Timberlake's 2003 McDonald's marketing campaign.

Branding 144

Branding Fashion Traditional Marketing Food 144

Spiralytics

JANUARY 26, 2023

Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Working with influencers can be a risky move, especially when brands are not familiar with the dos and don’ts of influencer marketing.

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Marketing Insider Group

JUNE 18, 2024

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships. The result is an engaged audience that sees your brand as a thought leader.

Branding 118

Branding Transform Marketing Marketers 118

Hubspot Marketing

MAY 1, 2017

I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. But how does that work, and how have other brands put it into practice? So the question became: how could they get their advertisements into expectant mothers’ hands without making it appear they were spying on them? The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

SEO 145

SEO Branding Promotion User-Generated 145

Bannerflow

AUGUST 17, 2021

E-commerce and its advertising campaigns are booming! It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. Including: The current state of online e-commerce advertising. Essential strategies for e-commerce advertising.

Advertisers 98

Advertisers Advertising Retail Shoppers 98

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 137

Branding Fashion Gen Z B2C 137

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Branding 115

Branding Millennials Fashion User-Generated 115

Neil Patel

AUGUST 30, 2021

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. Article sponsored by PayPal.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. YouTube usually isn’t known for being super transparent with creators or advertisers about how the proverbial sausage is made. 2012: Watch time (a.k.a.

Whitepaper 145

Whitepaper Advertisers Advertising Analytics 145

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Choose a preset theme that aligns with your brand identity and is mobile-responsive.

SEO 116

SEO Law User-Generated Analytics 116

Hubspot Marketing

APRIL 10, 2018

In 2012, J.C. Instead, they advertised new "everyday low prices" -- which seems like a pretty good idea, right? Except, in 2012, sales for J. You don’t want to sell out of the discount product too early, leaving people with a negative experience of your brand. Penney stopped promoting sales and offering coupons.

eCommerce 145

eCommerce Shoppers Shipping Customer loyalty 145

Martech

AUGUST 29, 2023

Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. As a result, expect more advertisers to move their ad buys from linear TV to YouTube.” Why we care.

Gen Z 112

Gen Z Advertisers Advertising Branding 112

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Branding 111

Branding Promotion Place Food 111

Search Engine Land

JANUARY 1, 2023

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. 2018: Advertisers didn’t have to do anything special or out of the ordinary to get Google’s algorithms to display their ads.

Search Marketers 104

Search Marketers Manufacturing Marketing Marketers 104

Search Engine Land

FEBRUARY 1, 2023

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. billion came from Google advertising. Katy Perry: I Googled Myself & I Liked It 2011: That’s how the singer discovered that Russell Brand was going to propose to her.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Hubspot Marketing

OCTOBER 29, 2019

When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. It helps consumers find your brand before they are aware you exist and it helps them learn about your reputation before making a purchase. Overall, your brand or company's goal is to make money. That's why having an online presence is important.

SEO 145

SEO Advertising Advertisers Promotion 145

Adobe Experience Cloud Blog

JUNE 1, 2015

Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium. A recent Flurry analytics report showed that in Q1 2012, mobile minutes per day were only 109 and TV minutes per day were 168, but just 2.5 Consumers are demanding a more personalized engagement with the brands they interact with.

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertisers 134

Sprout Social

JULY 31, 2018

For businesses, Instagram marketing is not only a no-brainer, it’s incredibly valuable in terms of conversions, customer happiness, and brand awareness. Because Facebook purchased Instagram back in 2012, you’re going to set up your Instagram Ads within the Facebook Ads Manager. Other Types of Paid Advertising.

Branding 94

Branding User-Generated Marketing Marketers 94

Bannerflow

JUNE 7, 2019

In this article, we interview Casumo’s in-house display advertising team, learning how they stay at forefront of in-house display production and use dynamic creative optimisation (DCO). Bannerflow has been Casumo’s chosen display advertising production platform since 2012. Scaling up personalised content with Casumo.

Advertising 75

Advertising Advertisers Customer Journey Copywriting 75

Marketing Insider Group

DECEMBER 15, 2011

Google estimates that 79% of the largest search advertisers do not have a mobile optimized site. Creating a mobile-optimized website should be job 1 for marketers in 2012. Step 3: Mobile Advertising. Mobile search advertisers report higher click-through rates and higher levels of engagement with mobile search.

Whitepaper 105

Whitepaper Marketing Marketers Advertisers 105

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Create interactive filters for your brand. Ways to use Snapchat for business in 2020.

Gen Z 142

Gen Z Millennials User-Generated eCommerce 142

Adobe Experience Cloud Blog

NOVEMBER 21, 2012

INFOGRAPH SOURCES: Balboa Capital, Federal Bank of New York, Pepperdine University, 2012 Small Business Access to Capital Survey. In its simple definition, a super user is a person that is already a fan of your brand and has some social media clout. The good news is that small business owners are an innovative bunch.

Real Estate 133

Real Estate Marketing Marketers SEO 133

Hubspot Marketing

SEPTEMBER 5, 2018

When you hear the word “advertising,” what comes to mind? While most of us have a pretty good idea of what advertising looks like , it’s a little harder to nail down exactly what it means — and how to do it well. From the printing press to pop-up ads, advertising has certainly changed with the times. Paid advertising.

Advertisers 76

Advertisers Advertising Promotion Real Estate 76

Businesses Grow

NOVEMBER 13, 2023

Brand spending on influencers is surging. In an ad-free streaming economy, companies have now turned to creators for their promotions, routing marketing dollars away from traditional advertising to brand sponsorships. And, of course, advertising dollars also stream in from YouTube, Reddit, TikTok, and even Twitter (X).

Influencer Marketing 133

Influencer Marketing Manufacturing Advertising Advertisers 133

Duct Tape Marketing

APRIL 10, 2015

Can Your Video Advertisement Reduce Everyone to Tears? When you set out to create a video advertisement, you want its influence to span the globe. Check it out: (If you don’t have time to view the advertisement, it basically features a man emailing “into the future” his newborn daughter using Google’s services.).

Advertisers 67

Advertisers Advertising B2C Video Marketing 67

Rock Content

OCTOBER 27, 2015

Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. Ascend Media notes that 74% of customers prefer to get to know a brand through articles than through ads. In 2012 the Penguin update KO-ed spammy backlinks.

Market Research 111

Market Research Content Marketing Marketing Marketers 111