Martech
OCTOBER 23, 2023
Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.
Hubspot Marketing
FEBRUARY 15, 2024
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it? Not at all.
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Hubspot Marketing
AUGUST 17, 2022
This can happen when businesses focus too much on their own products and services and not enough on what customers are actually looking for. This can happen when businesses become too comfortable with their current products and services and fail to adapt to new trends or technologies. A Focus on the Past, Instead of Future.
Search Engine Land
JANUARY 1, 2023
In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]. The Hottest Reads In Search & Social In 2012.
Search Engine Land
MARCH 25, 2023
Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany 2015: Star ratings for specific products appeared in product listing ads. Bing Ads Launches Product Ads In U.S., 2012: BuildMyRank.com confirmed Google had deindexed an “overwhelming majority” of their network as of March 19, 2012.
Search Engine Land
MAY 15, 2024
While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Here are some questions to consider when brainstorming entity-based keywords: Activities : What are people doing in relation to my product/service? Location : Where are people who may need my product/service?
Neil Patel
JUNE 3, 2021
If you work with sales, knowing about the Product Life Cycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Because products in different stages demand different strategies, be that for physical products or for services.
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