Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options 2012: Microsoft’s January 2012 adCenter release update.

Search Marketers 125

Search Marketers Shoppers SEO Marketing 125

Businesses Grow

FEBRUARY 12, 2024

His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize in “un-boxing” and product reviews. The creators build a loyal audience due to the quality of their content and fair product reviews. “We’re in trouble,” he told me.

Influencer Marketing 128

Influencer Marketing Entertainment Fashion Health 128

Search Engine Land

JANUARY 25, 2023

Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search 2012: That time when Google’s supposedly sophisticated Universal Search algorithm picked a cartoon video on YouTube created by a company pitching its SEO software to Rick Santorum. Update Confirmed 2012: This was only a data refresh. Google Panda 3.2

Search Marketers 86

Search Marketers Real Estate Retail Marketing 86

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. This approach is invaluable for in-depth reviews of new or upcoming products to blend technical insight with practical knowledge.

Transform 102

Transform Entertainment Fashion Education 102

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Where appropriate, link to products on your website. Where is social media in your B2B marketing budget?

Social Media Marketing 115

Social Media Marketing Direct Mail Fashion Marketing 115

Backlinko

JANUARY 8, 2024

With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 106

Health Affiliate Marketing Non-Profit Food 106

Search Engine Land

FEBRUARY 2, 2023

Report: Releasing Super Bowl ads early jump-starts lifts in brand search 2017: Snickers and Budweiser saw by far the biggest jumps in brand search volume. To Fight Radicalism In The UK, Google’s Giving Away Free Search Ads 2016: NGOs that promoted anti-radicalization would be able to use $10,000 worth of AdWords credits each month.

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Search Engine Land

JANUARY 15, 2023

Day Google doodle promotes King’s message of unity. 2015: Google was sticking with the figure it gave in 2012 but stressed it’s “over” that amount. Report: PLAs Drove 28% Of Google Non-Brand Ad Clicks In Q4. 2013: The non-brand ROI for Google was 22% higher than that for Bing. Martin Luther King Jr.

Search Marketers 87

Search Marketers Real Estate SEO Marketing 87

Search Engine Land

MARCH 1, 2023

Google Would Like You To Buy Products Using Voice Search 2016: Conversational search would allow users to buy or locate products by just talking to their devices. iPad-apalooza: Yandex Looks At iPad Search & 30 Percent Of North Americans Want iPad3 2012: iPad users accounted for about 1% of all internet users in Russia.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

MARCH 6, 2023

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services. Google To Acquire BeatThatQuote.com 2011: BeatThatQuote.com was a price comparison website for loans and financial products.

Search Marketers 86

Search Marketers Marketing Marketers SEO 86

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Did Super Bowl Advertisers Take Advantage of Search Interest?

Search Marketers 86

Search Marketers SEO User-Generated Marketing 86

Search Engine Land

MARCH 11, 2023

Google publishes video of search quality meeting In 2012, Google shared a video from one of its search quality meetings – something that few outsiders had ever seen. Bing Ads brings 3D ads to Search with Samsung 2019: Users could interact with the desktop ad format to inspect product features and details.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Hubspot Marketing

OCTOBER 18, 2022

It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. Wondering just how early you can start marketing your seasonal products?

Gen Z 140

Gen Z Marketing Marketers User-Generated 140

Marketing Insider Group

SEPTEMBER 27, 2012

The attendees were an eclectic mix of folks from the worlds of technology, startup, publisher, agency, brand, design and more. And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite.

Finance 77

Finance PR Law Branding 77

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Brands can now buy Walmart sponsored search ads via API partners. 2012: Link Building Tool Review: Ontolo by Debra Mastaler.

Search Marketers 93

Search Marketers Marketing Marketers Advertising 93

Hubspot Marketing

OCTOBER 18, 2022

It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. Wondering just how early you can start marketing your seasonal products?

Gen Z 135

Gen Z Marketing Marketers User-Generated 135

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Branding 100

Branding Millennials Fashion User-Generated 100

Search Engine Land

JANUARY 4, 2023

2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2012: Google confirmed it had expanded the trial of the lead generation format to additional advertisers. 2012: Google revealed its latest overview of 30 search tweaks that happened in December 2011.

Search Marketers 105

Search Marketers User-Generated SEO Marketing 105

Search Engine Land

JANUARY 3, 2023

2018: Privacy, brand safety and other factors were going to make paid search even more attractive to marketers going forward, according to Forrester Research. 2012: Thompson was viewed initially as a positive hire despite concerns about his lack of experience with digital advertising. 2010: Spoiler: no. Wonder whatever happened to it?

Search Marketers 92

Search Marketers Marketing Marketers Shoppers 92

Businesses Grow

NOVEMBER 13, 2023

Brand spending on influencers is surging. In an ad-free streaming economy, companies have now turned to creators for their promotions, routing marketing dollars away from traditional advertising to brand sponsorships. How much do creators earn? Ed Keller This spending trend obviously impacts the ability of creators to earn more.

Influencer Marketing 129

Influencer Marketing Manufacturing Advertising Advertisers 129

Adobe Experience Cloud Blog

MAY 23, 2012

The social enterprise changes the way we work and changes how we listen to our brands. The big announcement during Phil’s keynote is Marketo’s introduction of a new set of product tools to help marketers engage in social media–something marketers have been pining for. How do you promote your brand? Applause**.

Transform 121

Transform User-Generated Promotion Management 121

Search Engine Land

FEBRUARY 15, 2023

TikTok’s brand safety center consolidates transparency updates, announcements and partnerships 2022: This resource was a convenient reference for brands to understand the platform’s brand safety options. 2012: It appeared Google was testing showing fewer than the typical 10 web search results. Or possibly a bug.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Martech

JULY 13, 2021

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

Pharmaceutical 132

Pharmaceutical Health Marketing Marketers 132

Search Engine Land

JANUARY 27, 2023

Google Promoting AdWords Express In Google+ As Way “To Get More Followers” 2013: Google was apparently trying to cross-promote AdWords Express and Google+. The product is not complete. Google Logo For Largest Observed Snowflake 2012: It happened 125 years earlier, in Fort Keogh, Montana. It will improve.”

Search Marketers 117

Search Marketers Real Estate SEO Marketing 117

Neil Patel

AUGUST 30, 2021

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. Article sponsored by PayPal.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Hubspot Marketing

NOVEMBER 17, 2023

The Power of Nostalgia Marketing “When you play on nostalgia, you’re bringing people back to a simpler time, and the familiar comfort that comes with a shared experience with your peers,” says Jones Krahl , Deloitte Digital’s co-head of creative brand and advertising, along with Milton Correa.

Customer 124

Customer Millennials Advertising Advertisers 124

Sachs Marketing Group

DECEMBER 20, 2022

Conceptually, TikTok differentiates itself from its short-form video peers like YouTube and Instagram in a number of important ways: its user base, the type of videos it promotes, and the way businesses portray themselves on the app to tremendous success. . But it’s also easy to blunder and mess with your brand’s image.

Marketing Strategy 93

Marketing Strategy User-Generated Marketing Marketers 93

Hubspot Marketing

SEPTEMBER 22, 2022

By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. Here’s a look at 10 real-life examples for your brand to try. The challenge? Completion Meters.

User-Generated 123

User-Generated Inbound Marketing Marketing Marketers 123

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

Search Marketers 127

Search Marketers Neuromarketing SEO Marketing 127

Hubspot Marketing

OCTOBER 7, 2022

Some brands out there have also figured out how to create emails that are pretty darn beautiful. The fanned-out product images help the recipient understand what the announcement entails before diving into the explainer copy. This email from GrubHub is a great example of product promotion. Image Source. Image Source.

Email Marketing 121

Email Marketing Promotion Food Product 121

Scoop.it!

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Is it a popularization of our brand and building its image? Do you plan to sell products or services via YouTube? Will it be brand videos or vlogs? Try YouTube advertising or cross-promotion.

Promotion 101

Promotion Analytics Entertainment SEO 101

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Branding 95

Branding Millennials Entertainment Transform 95

Neil Patel

FEBRUARY 11, 2023

People said the same thing about Google’s Knowledge Graph back in 2012 and how it is going to make it hard for marketers to get traffic through SEO. link] These are the type of keywords that are less likely to generate direct sales, but they do help with branding. It’s like what Google did back with the knowledge graph in 2012.

SEO 145

SEO User-Generated Price Performance Marketing 145

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Branding 89

Branding Promotion Place Food 89

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 97

Education Marketing Strategy Branding Energy 97

Martech

MARCH 1, 2023

However, these channels are managed and promoted independently, with limited coordination. Omnipresent marketing Omnipresent marketing requires being present wherever the customer is, regardless of the device or channel they use to engage with the brand. Engage with brands on their terms. Integrating data and systems.

Customer loyalty 107

Customer loyalty Customer Journey Marketing Marketers 107

Hubspot Marketing

APRIL 10, 2018

In 2012, J.C. Penney stopped promoting sales and offering coupons. Except, in 2012, sales for J. Penney found they actually made more money when they raised the prices of their products and then arbitrarily lowered them, calling these “last-minute deals.” Penney actually dropped 25%. What is a flash sale?

eCommerce 138

eCommerce Shoppers Shipping Customer loyalty 138