Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. Top B2B Marketing Insider Post of 2012: What Is Marketing?

Marketing 82

Marketing Marketers Promotion Advertising 82

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options 2012: Microsoft’s January 2012 adCenter release update.

Search Marketers 123

Search Marketers Shoppers SEO Marketing 123

Search Engine Land

FEBRUARY 2, 2023

Report: Releasing Super Bowl ads early jump-starts lifts in brand search 2017: Snickers and Budweiser saw by far the biggest jumps in brand search volume. To Fight Radicalism In The UK, Google’s Giving Away Free Search Ads 2016: NGOs that promoted anti-radicalization would be able to use $10,000 worth of AdWords credits each month.

Search Marketers 93

Search Marketers Real Estate SEO Marketing 93

Search Engine Land

JANUARY 24, 2023

Google Changes Definition Of Average Search Ranking Position 2012: In the past, they would take all the positions of your rankings and average them together. Google Revamps Submit Content Page 2012: Google updated its URL submission tool page and redesigned its Submit Your Content page. Google Promotes Boost To All Of U.S.,

Search Marketers 122

Search Marketers SEO Marketing Marketers 122

Marketing Insider Group

SEPTEMBER 27, 2012

The attendees were an eclectic mix of folks from the worlds of technology, startup, publisher, agency, brand, design and more. And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite.

Finance 77

Finance PR Law Branding 77

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. From major tech reveals to interactive auctions and groundbreaking adventures, brands have harnessed the power of livestreaming to engage audiences like never before.

Transform 98

Transform Entertainment Fashion Education 98

Businesses Grow

FEBRUARY 12, 2024

Once their audience hits critical mass, brands notice and begin to offer money for exclusive sponsorship deals. Their revenue is now tied to promoting products, not delivering fair reviews. In 2012, I wrote the first book on influence marketing called Return On Influence. They become more limited in what they can talk about. .”

Influencer Marketing 128

Influencer Marketing Entertainment Fashion Health 128

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Brands can now buy Walmart sponsored search ads via API partners. 2012: Link Building Tool Review: Ontolo by Debra Mastaler.

Search Marketers 92

Search Marketers Advertising Advertisers Marketing 92

Adobe Experience Cloud Blog

MAY 23, 2012

The social enterprise changes the way we work and changes how we listen to our brands. Marketo social promotions –run social pole directly through Marketo. How do you promote your brand? Phil impresses upon the audience that there is a new buyer paradigm–and the buyer is in control. Applause**.

Transform 121

Transform User-Generated Promotion Management 121

Search Engine Land

JANUARY 5, 2023

2012: Bing Maps pushed out a major update to their driving directions “routing engine.” 2012: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Surprise: Google’s Home Page Promoting Nexus One.

Search Marketers 89

Search Marketers Law Marketing Marketers 89

Search Engine Land

JANUARY 12, 2023

LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings. 2012: The ability to block web sites from search results disappeared when Google’s Search Plus personalized results format launched. 2012: So said “people familiar with the situation.”. 2012: PPC Planning Matrix by Crosby Grant.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Branding 100

Branding Millennials Fashion User-Generated 100

Search Engine Land

JANUARY 4, 2023

2012: Google confirmed it had expanded the trial of the lead generation format to additional advertisers. 2012: Google revealed its latest overview of 30 search tweaks that happened in December 2011. 2012: Google revealed its latest overview of 30 search tweaks that happened in December 2011. by Eric Enge. by Wesley Young.

Search Marketers 103

Search Marketers User-Generated SEO Marketing 103

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Did Super Bowl Advertisers Take Advantage of Search Interest?

Search Marketers 84

Search Marketers SEO User-Generated Marketing 84

Search Engine Land

JANUARY 19, 2023

9, 2012: What is Google’s view on guest blogging for links? Google Overtakes Traditional Media To Become Most Trusted News Source 2015: Google’s brand strength around the world was also likely a factor in these rankings. Wolfram|Alpha Scores Again With Rich NFL Data 2012: National Football League statistics came to Wolfram|Alpha.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Search Engine Land

MARCH 6, 2023

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 84

Search Marketers Marketing Marketers SEO 84

Businesses Grow

NOVEMBER 13, 2023

Brand spending on influencers is surging. In an ad-free streaming economy, companies have now turned to creators for their promotions, routing marketing dollars away from traditional advertising to brand sponsorships. How much do creators earn? Ed Keller This spending trend obviously impacts the ability of creators to earn more.

Influencer Marketing 130

Influencer Marketing Manufacturing Advertising Advertisers 130

Backlinko

JANUARY 8, 2024

With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 107

Health Affiliate Marketing Non-Profit Food 107

Neil Patel

AUGUST 30, 2021

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. Article sponsored by PayPal.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Why Sponsored Updates?

Gen Z 91

Gen Z Millennials Advertising Advertisers 91

Search Engine Land

JANUARY 27, 2023

Google Promoting AdWords Express In Google+ As Way “To Get More Followers” 2013: Google was apparently trying to cross-promote AdWords Express and Google+. ” Study: Reviews & Images Drive Clicks In Mobile 2012: Images and reviews were very important in capturing users’ eye movements and clicks. .” Not at all.

Search Marketers 115

Search Marketers Real Estate SEO Marketing 115

Hubspot Marketing

OCTOBER 18, 2022

It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. This is a great example of how a brand can tweak an existing campaign and give it a holiday twist. Elysian Brewing.

Gen Z 136

Gen Z Marketing Marketers User-Generated 136

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Branding 97

Branding Millennials Entertainment Transform 97

Hubspot Marketing

OCTOBER 18, 2022

It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. This is a great example of how a brand can tweak an existing campaign and give it a holiday twist. Elysian Brewing.

Gen Z 132

Gen Z Marketing Marketers User-Generated 132

Scoop.it!

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Is it a popularization of our brand and building its image? Will it be brand videos or vlogs? But if you want the audience to see them, work hard on video distribution and promotion.

Promotion 101

Promotion Analytics Entertainment SEO 101

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Branding 91

Branding Promotion Place Food 91

Martech

JULY 13, 2021

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

Pharmaceutical 131

Pharmaceutical Health Marketing Marketers 131

Search Engine Land

FEBRUARY 24, 2023

Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds 2019: Survey found the flag affected user behavior and brand perceptions. WSJ Pulls Back On What Google Searchers Can Read For Free 2012: The Wall Street Journal has been keeping some stories out of First Click Free for over half-a-year.

Search Marketers 124

Search Marketers Neuromarketing SEO Marketing 124

Hubspot Marketing

SEPTEMBER 22, 2022

By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. Here’s a look at 10 real-life examples for your brand to try. The challenge? Completion Meters.

User-Generated 121

User-Generated Inbound Marketing Marketing Marketers 121

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 99

Education Marketing Strategy Branding Energy 99

Martech

MARCH 1, 2023

However, these channels are managed and promoted independently, with limited coordination. Omnipresent marketing Omnipresent marketing requires being present wherever the customer is, regardless of the device or channel they use to engage with the brand. Engage with brands on their terms. Integrating data and systems.

Customer loyalty 109

Customer loyalty Customer Journey Marketing Marketers 109

Sachs Marketing Group

DECEMBER 20, 2022

Conceptually, TikTok differentiates itself from its short-form video peers like YouTube and Instagram in a number of important ways: its user base, the type of videos it promotes, and the way businesses portray themselves on the app to tremendous success. . How TikTok Promotes Content. TikTok, the Rebirth of Vine. Step One: Be Funny.

Marketing Strategy 86

Marketing Strategy User-Generated Marketing Marketers 86

Hubspot Marketing

NOVEMBER 17, 2023

The Power of Nostalgia Marketing “When you play on nostalgia, you’re bringing people back to a simpler time, and the familiar comfort that comes with a shared experience with your peers,” says Jones Krahl , Deloitte Digital’s co-head of creative brand and advertising, along with Milton Correa.

Customer 112

Customer Millennials Advertising Advertisers 112

Sprout Social

FEBRUARY 13, 2017

You work hard to woo a new consumer with special offers, coupons and promotions. But inevitably the spark dies down and before long there’s another brand out there trying to sweep your prospective loyalists off their feet. The best way to keep a pulse on who’s talking about your brand? Your brand has an identity.

Branding 68

Branding Communications Promotion Customer 68

Hubspot Marketing

MAY 1, 2017

I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. But how does that work, and how have other brands put it into practice? Creepy -- or great marketing? The Example. He wasn’t kidding.

Personalized Marketing 139

Personalized Marketing COS Branding Price 139

Hubspot Marketing

AUGUST 25, 2023

The same thing will happen if that business only has CTAs for a few offers placed throughout your website or promoted via their other marketing channels. Creating more landing pages means you’ll have a wider variety of offers for your visitors to convert on and for you to promote. In a nutshell, don‘t let this happen to you.

Inbound Marketing 104

Inbound Marketing B2C eBook Promotion 104

Hubspot Marketing

APRIL 10, 2018

In 2012, J.C. Penney stopped promoting sales and offering coupons. Except, in 2012, sales for J. A flash sale is a short-term discount or promotion on products offered by ecommerce stores, typically lasting for less than 24 hours. Penney actually dropped 25%. What is a flash sale? 6 Examples of Great Flash Sales.

eCommerce 140

eCommerce Shoppers Shipping Customer loyalty 140