SmartBrief - Marketing

MAY 7, 2025

According to the ANA , in-house agencies account for 82% of US corporations, up from 58% in 2013, and their scope is expanding. Freelancers now represent over 50% of the creative workforce in marketing and advertising, per a 2023 Upwork study. Whats driving the blur between models?

Shipping

Businesses Grow

MARCH 10, 2025

on February 03, 2013, a milestone event occurred that changed the face of marketing forever. The ad transcended all norms of advertising. 5) Adjusting the marketing/advertising infrastructure Quiz time. A focus on cultural relevance requires an obsession with … 3) The Need for Speed At 8:48 p.m. How did they do that?

Transform

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. Canva this week launched Visual Suite 2.0, It’s a significant overhaul designed to integrate design and productivity tools into a single platform. Visual Suite 2.0 gives marketers faster and more efficient tools for planning, creating and executing campaigns.

Transform

Adobe Experience Cloud Blog

NOVEMBER 16, 2013

Marketing-minded attendees will also want to check out Marketing Cloud’s “Creating a Killer Content Marketing Strategy” on Wednesday at 3pm, and “Can Social Advertising Work for B2B?” 10 Insider Tips for Your Dreamforce 2013 Experience was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Inbound Marketing

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Abercrombie & Fitch : In 2013, the clothing brand faced criticism for its “Attractive Male Model” billboards. Are you a marketer looking for a quick and dirty way to boost sales?

Customer loyalty

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial. The DOJ’s presentation.

Advertisers

Sprout Social

JANUARY 28, 2020

If you’re looking for ways to revamp your Instagram strategy, look no further than incorporating Instagram advertising into your plan of action. Read on for our walkthrough of Instagram advertising, why it’s a great strategy for your business and how to create your first ads. What is Instagram advertising? Target your audience.

Advertisers

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

Three days earlier, the Federal Trade Commission announced a workshop to examine native advertising in digital media, or “the practice of blending advertisements with news, entertainment, and other content in digital media.”. A Brief History of Native Advertising. Thanks to this rise, native advertising is hot.

Promotion

Search Engine Land

MAY 6, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

Advertisers

Search Engine Land

FEBRUARY 26, 2024

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. And their advertising organization and how they monetize was not very good either.” Justice Department.

Advertisers

Duct Tape Marketing

DECEMBER 30, 2013

7 Most Popular Blog Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Like a lot of content producers I’m using the end of the year to look back and reflect on the body of work produced throughout the year. 8 Alternatives to Google Keyword Tool – Keyword research is vital.

Marketing Mix

Adobe Experience Cloud Blog

JANUARY 22, 2013

If 2012 was the year that marketers discovered the power of content marketing , 2013 is the year in which marketers must learn how to create content that stands out. Confessions of an Advertising Man – David Ogilvy - Brian Eisenberg turned me onto this book a few years ago during his presentation at the Conversion Conference.

Marketers

Sachs Marketing Group

NOVEMBER 28, 2022

How much does it cost to advertise on facebook? Facebook is still the number one destination for social media users and advertisers. In this article, we’re exploring how much it costs to advertise on Facebook. How Much Does It Cost to Advertise on Facebook? Related: How to Use Social Media for Business Marketing.

Advertisers

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. Online accounted for 7% of the B2B marketing mix in 2008.

B2C

Marketing Insider Group

MAY 19, 2014

National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. Content on the internet tripled between 2010 and 2013. Social media sharing has doubled from 2011 to 2013. My job was to set the stage for the discussion on Native Advertising.

Advertising

Search Engine Land

JANUARY 6, 2023

2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2014: The tool was refined to give advertisers performance benchmarks within their own industries. 2013: Having mobile-optimized and rendered content was highly correlated with getting organic traffic from Google.

Search Marketers

Adobe Experience Cloud Blog

JANUARY 16, 2014

TFM&A (Technology For Marketing & Advertising) (February 25-26) – London, UK. ADMA (Association for Data-Driven Marketing & Advertising) Data Day (April 7-10) – Melbourne & Sydney, Australia. What were your favourite events of 2013? Here are our top picks for international marketing events in 2014: February.

Thought Leadership

Search Engine Land

MARCH 17, 2023

Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate 2014: Advertisers were able to start including multiple versions of keywords through Bing Ads Editor and the Bing Ads Upload API. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers

Hubspot Marketing

MARCH 2, 2023

View this post on Instagram A post shared by Fabletics Scrubs (@fableticsscrubs) Competitors in the direct-to-consumer scrubs market include FIGs and Jaanuu, both founded in 2013. Podcast advertising: what a slowdown in the podcast industry could mean for advertisers.

Product

Search Engine Land

MARCH 24, 2023

Microsoft Advertising introduces more automation via ad suggestions with auto-apply 2021: Ad suggestions marked as auto-apply would start serving after 14 days if no action was taken. 2013: Did Apple see indoor location as a future part of the iOS platform? Apple Buys Indoor Location Company, What’s It Up To?

Search Marketers

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers

Marketing Insider Group

DECEMBER 10, 2013

One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So I started with the most popular conferences from that 2013 post. Funnel 2013 was a tremendous success. I crowd-sourced that list from my social media connections. I attended a few. Spoke at a few. The Best Marketing Conferences of 2014.

Marketers

Search Engine Land

APRIL 10, 2023

Meta’s AI research began in 2013 and is currently second only to Google in the number of published studies. The company has been investing in AI research since 2013 and has made significant progress. Meta’s advancements in AI technology could provide improved ad targeting and effectiveness for advertisers.

User-Generated

Search Engine Land

JANUARY 17, 2023

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: Advertisers could make more on-the-go changes. 2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. It’s a Google bug.

Search Marketers

Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. The billboard uses real time data gathering to locate the exact moment that a British Airways aircraft flies over, as well as when and how to display the advertisement. v=GtJx_pZjvzc.

Digital Marketing

Adobe Experience Cloud Blog

OCTOBER 9, 2012

In the environment we’re in most of the time we are completely surrounded by advertisements. There is no escape, and what happens is the consumers, the people like you and me, say “okay enough” and we retreat from anything that looks like advertising because we think it is trying to get us to do something that we don’t intend to do.

Social Media Marketing

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. To facilitate this, the company has expanded their marketing team, launched a new website, established a social media presence, and produced new television advertisements to support the change.

Customer

Businesses Grow

SEPTEMBER 25, 2023

I wanted to write about speed and marketing because to commerate the tenth anniversary of the 10 minutes of advertising that launched the speed marketing revolution. Eastern Time on February 03, 2013, this milestone event occurred. That reality changed during one Sunday evening in 2013. At 8:48 p.m. It was magical.

Gen Z

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020).

Search Marketers

Duct Tape Marketing

JUNE 17, 2020

In 1999 he helped found LatinWorks, an agency that has consistently bent the rules of the Hispanic market by creating thought-provoking campaigns for some of the major advertisers in the space. This episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. Check out WordStream.com today.

Advertising

Marketing Insider Group

DECEMBER 26, 2012

And I wish you all the best in your marketing endeavors in 2013! In addition to the basics offered in that post, I also asked the question “ Is content marketing the new advertising? I called this the The Social Business Imperative and this article quickly became my 3rd most popular B2B Marketing Insider post of 2013.

Marketers

Hubspot Marketing

SEPTEMBER 5, 2018

When you hear the word “advertising,” what comes to mind? While most of us have a pretty good idea of what advertising looks like , it’s a little harder to nail down exactly what it means — and how to do it well. From the printing press to pop-up ads, advertising has certainly changed with the times. Paid advertising.

Advertisers

Search Engine Land

MARCH 26, 2023

Also on this day Google pledges $340 million in Google Ads credits for SMBs 2020: The credits would become available for eligible active advertisers “in the coming months.” Bing Adds Search Filter To Sort Results By Time Period 2013: You could limit search results by the past 24 hours, week and month. Car Makers Drove 14.4

Search Marketers

Search Engine Land

JANUARY 1, 2023

2018: Advertisers didn’t have to do anything special or out of the ordinary to get Google’s algorithms to display their ads. It wouldn’t be until 2021 that Google prohibited advertisers from running ads or monetizing content that contradicted scientific consensus on climate change. But Google did later in 2013 , for $1.3

Search Marketers

Search Engine Land

JANUARY 7, 2023

2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. Also on this day. Yahoo Introduces Yahoo Go 2.0,

Search Marketers

Marketing Insider Group

JUNE 2, 2014

Advertising Spend Continues To Rise. Advertising on both desktop and mobile is rising vs. last year. 2013 saw a 16% increase in advertising revenue as brands chase the attention of elusive digital consumers. Huge Gap In Spend Vs. Time Spent In Digital Advertising.

Millennials

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 The deal was first announced April 13, 2007.

Search Marketers