Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

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Thought Leadership CRM Marketing Marketers 100

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Intentional?

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Promotion Advertisers Advertising Thought Leadership 134

Hubspot Marketing

JANUARY 22, 2025

When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. Well, overall, it creates a better, less intrusive customer experience , establishes trust with your target audience by sharing real value, and uses low-cost mediums and tactics. Sounds nice, doesnt it?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Adobe Experience Cloud Blog

JUNE 19, 2017

I regularly spent a considerable amount of cash at the nearest Regional Grocery Chain™ store, until I noticed their customer experience starting to slide. So I did what any inconvenienced, disgruntled customer of the modern era would do: I took to Twitter to air my grievances to their corporate account. The result?

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Customer Thought Leadership Customer loyalty Promotion 132

Litmus

APRIL 21, 2023

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. How does the Gmail promotions tab really work, though?

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Promotion Real Estate Shipping Food 106

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? But how do you influence your customers’ behaviors? Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. What comes to mind when you think about marketing?

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Customer Journey Customer Whitepaper Marketing 137

Marketing Insider Group

MAY 23, 2013

I think we’ll see more customer-centric CMO s. We’ll see more human brands , interacting with their customers in a more personal. Businesses will utilize Big Data Marketing and the power of all the digital information to create more personalized customer experiences. Not about our customers / buyers.

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Customer Marketing Marketers CMO 96

Jeff Bullas

DECEMBER 19, 2022

Here are three of the top platforms where you can create your course, host it and even create optimized marketing funnels to promote it using best practices and templates. #1 Kajabi have helped 1 in 3 of their customers (who are both experienced entrepreneurs and side hustle amateurs) earn over $100,000 a year using the platform.

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Transform Education Price eBook 264

Duct Tape Marketing

JANUARY 3, 2014

5 Most Popular Guest Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In 2013 we added a new weekly feature to Duct Tape Marketing – guest posts. Using a combination of social data, links and traffic analytics I present our five most popular guest content from 2013.

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Whitepaper Copywriting Health Analytics 55

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. And if they’re not customers (yet), consider giving them a demo, free trial, or sneak peek at your product.

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Thought Leadership Influencer Marketing Marketing Marketers 134

Hubspot Marketing

APRIL 7, 2022

According to HubSpot research , 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. A simple method to add a personal touch to your interaction with customers and leads is to use ecards. Better still are companies that allow you to make an ecard online for free. Smilebox.

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Customer Communications Management Analytics 98

Search Engine Land

MARCH 17, 2023

Google Penalized One Article On BBC’s Web Site 2013: Google’s John Mueller: “We found unnatural links to an individual article, and took a granular action based on that.” ” Bing Webmaster Tools Adds Site Move Tool 2013: The tool let you move from one domain to another domain as well as from within a site; URLs to URLs.

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Search Marketers SEO Marketing Marketers 113

Marketing Insider Group

DECEMBER 26, 2012

And I wish you all the best in your marketing endeavors in 2013! In “ What Is Marketing ” I challenge the commonly held notion that marketing is simply defined as promotion (or ads). And for those who always complain they have nothing to write about, I penned “ 31 Easy Ideas To Create Content Your Customers Want.”

Marketing 103

Marketing Marketers Promotion Advertising 103

Hubspot Marketing

JUNE 13, 2018

When Shane Snow started promoting his new book Dream Team, he knew he had to leverage a data-driven content strategy framework. You can use Snow’s marketing plan to cultivate a better content strategy plan, know your audience better, and think outside the box when it comes to content promotion and distribution. Target Customers.

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Marketing Plan Energy Marketing Marketers 145

Hubspot Marketing

OCTOBER 25, 2024

Promoting a local business can be challenging these days. It’s even more frustrating when you offer great products and services, but customers just can’t seem to find you online. It’s even more frustrating when you offer great products and services, but customers just can’t seem to find you online. Multimedia.

Real Estate 85

Real Estate SEO User-Generated Advertisers 85

Adobe Experience Cloud Blog

APRIL 5, 2013

If you want to boost them with promoted post ads, they’ll give you even more explosive results, but if you can’t spend much on ads, shares are a smart way to go. Social media is the perfect place to get your prospect and customers engaged with your content. was viewed by four times as many people as it had fans. Engagement is Key.

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eBook B2C Promotion Place 134

Jeff Bullas

MARCH 15, 2023

You can also lose your customers and ruin your brand image. ADA litigations have surged by over 300% from 2013 to 2019 , with a top record of 11,053 cases last year. With a text-to-speech (TTS) engine, screen readers relay information that blind customers can hear through speakers or earphones.

Law 246

Law Shoppers Non-Profit Price 246

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. Otherwise, how will we know that our activities are moving the needle, creating business results and resonating with out customers? The key for 2013 with Big data is to figure out how to make a difference.

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Retail eBook Analytics Marketing 108

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. But many brands are still struggling to stay connected to the buyer journey.

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Transform Entertainment Marketing Marketers 110

Buffer Marketing

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  We promote all our blog posts to social media using the zero-click content strategy.   As you can probably guess, we don’t do things the same way anymore.

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Thought Leadership SEO Communications Place 106

Neil Patel

APRIL 23, 2021

Companies didn’t engage customers, they just sold (or tried to sell) to a passive audience People could not express their voice in a powerful way, and the overall communication landscape was very “top down.” If you and your brand accept feedback, customer opinions, and so on, you also must be ready to face them promptly.

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Management Food Communications SEO 145

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Author of the blog “Web Strategy” and Industry Analyst on Customer Strategy and a Partner at Altimeter Group. Session: Accelerate Word of Mouth Marketing With Social Media Promotions, Referral, and Engagement Campaigns ( Register ). Author of the bestselling book: Landing Page Optimization, and CEO of SiteTuners. Why famous?

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CRM PR Marketing Marketers 131

Adobe Experience Cloud Blog

OCTOBER 2, 2014

In 2013 there were 1.4 Promote Your Business with Mobile Ads. While mobile SEO shares many similarities with the existing SEO strategies for desktop browsers, here are some specific tips that will give you an upper hand in the mobile SEO competition: Make Your Website Mobile-Friendly. Load Speed, Apps, and More.

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SEO Thought Leadership User-Generated Promotion 134

Marketing Insider Group

DECEMBER 18, 2012

But now we have evolved from brands simply talking about themselves on their websites, to brands activating their employees to talk about their companies, and even to brands asking customers and partners to talk about the brands and to mention how great the brand is. You begin to think you are doing a great job at reaching your customers.

Content Marketing 111

Content Marketing Marketing Marketers Entertainment 111

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Schedule & promote the videos. The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. To put that in perspective, that’s 25 whole days.

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Video Marketing Marketing Strategy Entertainment Marketing 145

Litmus

MARCH 4, 2021

Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. Sitting in the audience that day, it struck me as a wonderful framework for understanding what we work on—from product development to marketing, customer service, and more. Do your claims sound reasonable?

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eBook Email Marketing Promotion Branding 131

Marketing Insider Group

DECEMBER 19, 2014

In the late 1990s, he launched WineLibrary.com , an e-commerce site that sells wine made around the world to customers. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. In the fall of 2013, GrapeStory put out a Flavorsplash campaign for Aquafina on Vine.

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Market Trends Content Marketing Whitepaper Marketing 110

Marketing Insider Group

JANUARY 2, 2015

Customer acquisition requires many simultaneous tactics. Blogging and social media drive customer acquisition. 78% of CMOs believe custom content is the future of marketing. The Claim: Blogging drives customer acquisition. 79% of ‘best-in-class’ B2B marketers rate blogs as the most effective customer acquisition tactic.

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Content Marketing Customer Acquisition User-Generated Retail 111

Content Marketing Institute

NOVEMBER 20, 2018

Speaker, comic, and founder of Keeping It Human , Kathy responded to the question of how to create a culture that truly promotes creative ideas with answers that echoed the sentiments in the Apple ad. Your customers are different. They live with customers. Oreo Cookie (@Oreo) February 4, 2013. Your path is different.

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Food Content Marketing Place Promotion 110

Adobe Experience Cloud Blog

MAY 20, 2015

A customer enters. “Is While interactive ads are certainly engaging, customers can’t download tangible experiences onto a smart device. They can, however, turn their live interactions with a brand into promotional material for businesses. The whole scene is quirky, adorable, and unbelievably Instagram-able. Is this a dream?”

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Thought Leadership Marketing Marketers Event Marketing 134

Adobe Experience Cloud Blog

DECEMBER 17, 2013

Once you’re able to tear your eyes away from adorable cats doing adorable cat things, you’ll notice the actual purpose of the site: promoting animal adoption! Canadian airline WestJet gets the 2013 “Melt My Heart Award” for their Christmas Miracle campaign. Interact with customers as you would with friends and family.

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Thought Leadership PR Food Entertainment 131

Adobe Experience Cloud Blog

APRIL 21, 2014

And by working with your CRM tool, sales, and customer success team, you can then attribute the lifetime value of the customer back to the lead. A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development. Do Something New.

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Key Performance Indicator Marketing Marketers Thought Leadership 134

Marketing Insider Group

JANUARY 21, 2014

It has impacted the expectations of our customers and our employees who expect social media-like experiences. And it has changed the way we interact with internal and external communities to develop products, communicate to the marketplace, and win new customers. So how do you communicate to your potential customers?

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Promotion Communications Content Marketing Price 111

Hubspot Marketing

JULY 6, 2018

These feedback loops use customer or employee complaints to create long-term product or workplace solutions. In business, this refers to the process of using customer or employee feedback (the outputs of a service or product), to create a better product or workplace. The Definition of a Negative Feedback Loop.

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Non-Profit Retail Food Price 145

Search Engine Land

JANUARY 7, 2023

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Google Now Bugs Remove Cards From Users While Google Now Tests Custom Background Themes. Yahoo’s News Digest App Is “Summly 2.0”.

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. That ID is used to store the customer’s demographic information, ranging from ethnicity to job history, and to track buying behavior.

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Personalized Marketing COS Branding Price 145

Adobe Experience Cloud Blog

DECEMBER 10, 2014

Interestingly enough, I heard about this campaign first through social media coverage of it (thank you, Facebook newsfeed), before I actually received the official promotion from Kate Spade via email. The increase in customer sentiment and brand recognition that it drove was priceless. 4) Surprise and Delight: WestJet.

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Thought Leadership Promotion Branding Product 134