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Customer experience management in the age of agentic AI

Martech

Defining experience management First, its useful to clarify the relationship between Qualtrics, an experience management software vendor, and the Institute. ” She had been with Temkin Group since 2013. Experience management is about more than responding to customer complaints. “Product, sales.

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Are Marketers More or Less Productive in the Office? [New Data]

Hubspot Marketing

Without oversight from managers and social pressure from colleagues, some employees will struggle to clock in on time and work hard all day until it's time to clock out. Managing remote teams requires the acquisition of new tools (video conferencing software, file sharing, etc.). Accountability. Tool overload. Is the office obsolete?

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Contentstack acquires CDP Lytics

Martech

Composable digital experience platform Contentstack announced the acquisition of Lytics, the real-time CDP founded in 2013. Lytics’ first-party data management capabilities are expected to supplement the existing Contentstack Personalize. Contentstack’s primary current offering is its headless CMS.

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Visual Storytelling: 10 Stunning Examples to Inspire You

Hubspot Marketing

In 2013, the dish soap company released a nine-part documentary called “The Big Picture,” which followed rescuers and volunteers using Dawn to clean and care for wildlife. Throughout the documentary, the veterans describe their time in the military and their struggle to move forward into civilian life while managing their mental health.

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The social media landscape is being upended: Don’t wait to make a move

Sprout Social

If a social marketer told you their brands strategy was built around Vine, youd probably assume you teleported back to 2013 (#DoItForTheVine). In the face of so much network volatility, doubling down on community management makes a lot of sense. Betting on emerging platforms What works today wont be the ticket to relevance tomorrow.

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Canva acquires genAI startup Leonardo.AI

Martech

With its launch in 2013, Canva empowered individual users by providing low-cost tools that anybody could use to create professional-level visuals. More robust enterprise offerings make Canva a direct competitor to Adobe.

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Why your A/B tests fail and how CUPED fixes it

Welcome Software

Meet Sam, a product manager at an e-commerce company. How CUPED turns your existing data into faster wins Microsoft Research published a paper in 2013 that introduced CUPED: Controlled-experiment Using Pre-Existing Data. This is the experimentation efficiency gap that CUPED helps bridge.