Sprout Social

MARCH 12, 2025

And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. Which makes social marketers (understandably) uneasy. Social marketers arent getting the support they need to take big swings on new platforms. We know that social media moves fast. The limit does exist.

User-Generated 119

User-Generated Health Retail Branding 119

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. conversion rate.

CMO 78

CMO B2C Marketers Marketing 78

Businesses Grow

MARCH 10, 2025

There’s a whole world of marketing disruption and opportunity to talk about, so let’s put GPT on pause for a moment and consider the State of the Nation and the 10 biggest marketing challenges. I get a broad, global perspective of marketing issues from the very largest companies to solopreneurs and startups.

Transform 105

Transform Influencer Marketing Thought Leadership Marketers 105

Hubspot Marketing

SEPTEMBER 23, 2024

Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world.

Food 113

Food Energy Health Place 113

Martech

NOVEMBER 21, 2024

The first thing to know is that the Institute is product-agnostic. ” She had been with Temkin Group since 2013. “It’s about how we are delivering the emotionally engaging, innovative experiences that will help us to stand out in a crowded market.” “Product, sales.

Management 144

Management Customer Transform Thought Leadership 144

Hubspot Marketing

APRIL 19, 2018

This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. Unique identifiers include product codes, stock keeping units (SKUs), and customer contacts. Download the full video series, 4 Essential Microsoft Excel Skills Every Marketer Should Learn.

CRM 145

CRM Analytics Customer Product 145

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Hubspot Marketing

MARCH 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals.

Product 117

Product Fashion Advertising Advertisers 117

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. You can sign up with the freemium product and then the paid version starts from $29 paid annually.

Transform 264

Transform Education Price User-Generated 264

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 120

Analytics Product Automobile Customer Journey 120

Hubspot Marketing

NOVEMBER 11, 2024

It touches almost everything: social media photo filters, fonts on YouTube videos, sales decks, and of course your website and products. Brand Name A brand name identifies your company and its products or services, distinguishing you from your competitors. Brand Identity Elements 1.

Branding 109

Branding Gen Z User-Generated Copywriting 109

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Author: Eric Lam Influencer marketing is exploding onto the scene. Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Wait, hold on a second. over last year.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketers Marketing 134

Adobe Experience Cloud Blog

JULY 29, 2014

Author: Noah Abelson If you’re marketing on social (and we hope you are!), But this isn’t just for its own sake – ultimately, it’s so that when someone makes a purchase, your product or service is what they buy. To take an even deeper dive, check out our ebook “ Pin for the Win: How to Market Your Brand on Pinterest ”.

Branding 134

Branding Thought Leadership Fashion eBook 134

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools into a single platform. gives marketers faster and more efficient tools for planning, creating and executing campaigns. Canva this week launched Visual Suite 2.0, Visual Suite 2.0

Transform 76

Transform User-Generated Analytics Communications 76

Adobe Experience Cloud Blog

APRIL 21, 2014

We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Here’s a laundry list of lessons that marketers can learn from the Moneyball method. As a marketer, focus on the KPIs that truly reflect profits earned. Don’t Buy Players, Buy Wins. Revenue per sales person.

Key Performance Indicator 134

Key Performance Indicator Marketers Marketing CRM 134

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. From Search Marketing Expo ( SMX ). year vs. year.).

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. We have about 464 products, are constantly innovating, and need to be marketed in Europe.

CRM 134

CRM Thought Leadership Entertainment Marketers 134

Hubspot Marketing

NOVEMBER 16, 2022

As marketers, we know first-hand the importance of using effective software. Powerful tools enable marketing teams to increase the quality and timeliness of their marketing efforts. Leveraging the right tools also enables you to determine whether your marketing efforts are working. Already a HubSpot Customer?

Product 106

Product CMO CRM Management 106

Jeff Bullas

FEBRUARY 23, 2023

Blasting News The site, Blasting News , is the largest global social news publisher – set up in mid-2013, it is now one of the 200 most visited websites in the world, according to Alexa , thanks to +80 million monthly unique on-site visitors. Guest Author: Robert Morris is a content manager, loves creating social media tips and tricks.

eCommerce 246

eCommerce Education Management Product 246

Search Engine Land

MARCH 24, 2023

Google Finally Discontinues The Blocked Sites Feature 2013: After over a year of the blocked sites feature not working (and two months after Google promised it would return) Google officially declared they were discontinuing the feature. 2013: Did Apple see indoor location as a future part of the iOS platform? billion in 2009 to $16.6

Search Marketers 106

Search Marketers PR SEO Non-Profit 106

Hubspot Marketing

MAY 1, 2017

Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. Creepy -- or great marketing? The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. The Takeaway.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. 2013: Kohn joined us as our Special Projects Correspondent. We love this product and team; on strategy and profitable.” Market Share.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Search Engine Land

JANUARY 1, 2023

A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google? The big PPC shifts of 2019 that will shape how we market in 2020. 2013: Spoiler alert: Apple didn’t get the crowd-sourced mapping and traffic app. 2007-2013). Buying links?

Search Marketers 104

Search Marketers Marketers Marketing Manufacturing 104

Animalz blog

DECEMBER 5, 2024

Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. Many other content marketers tell us the same on sales and customer calls. “Steve [Jobs] didn’t just read a script for the [Apple product] presentation[s]. Words can plant ideas in your mind forever.

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Adobe Experience Cloud Blog

APRIL 8, 2014

Marketing has changed a lot recently. But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. Ready for it?

Marketers 134

Marketers Marketing Transform Analytics 134

Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Are your marketing efforts aligned with your customer’s goals? The implications of serotonin in marketing are complex and not fully understood.

Customer Journey 137

Customer Journey Customer Whitepaper Marketers 137

Search Engine Land

JANUARY 17, 2023

2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2013: Google axed 224 million bad ads in 2012. It’s a Google bug.

Search Marketers 100

Search Marketers Marketers SEO Marketing 100

Adobe Experience Cloud Blog

MARCH 28, 2014

A conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions. New to Marketing Automation: A Broad Approach. How can various marketing solutions work together to achieve separate goals?

Thought Leadership 133

Thought Leadership Marketers Marketing Place 133

Neil Patel

OCTOBER 25, 2020

Do you need a creative agency or a marketing agency? Apple’s marketing believes that “ design and utility are just two of the reasons behind Apple’s success and certainly give it a competitive advantage.”. Marketing is just as important. But before their product launches, they leverage the expertise of marketing agencies.

Market Research 141

Market Research Marketers Marketing Analytics 141

Businesses Grow

SEPTEMBER 25, 2023

I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. ” Marketing used to be about planning, executing, and measuring. Meme marketing is fast, furious, and here to stay. Meme marketing is fast, furious, and here to stay. At 8:48 p.m. It was magical.

Gen Z 129

Gen Z Transform Marketers Marketing 129

Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. How did you come to be in marketing? I started as a journalist covering the media, entertainment and technology space back in India in 2013. Get the daily newsletter digital marketers rely on. Processing.Please wait.

SEO 120

SEO Entertainment Marketers Marketing 120

Hubspot Marketing

DECEMBER 14, 2016

How to Plan a Seasonal Marketing Campaign: A 5-Step Guide. That said, if you have conducted research into your audience, then you’ll likely know their attitudes around these big seasonal events and should be able to pair that with an event that suits your product or service. Let's walk through them below. Plan around that, too.

PR 145

PR Customer Journey Customer Acquisition Marketers 145

Adobe Experience Cloud Blog

MARCH 10, 2015

Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. Change has become the new normal, and as marketers, we need to adapt. We have entered into a real-time marketing environment. Marketers Don’t Create Customer Journeys…Customers Do.

Thought Leadership 134

Thought Leadership Customer Journey Marketers CMO 134

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Content Marketing 110

Content Marketing Marketers Marketing User-Generated 110

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Plan content production.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketers 145

Many Chat

JUNE 13, 2022

May 2, 2013: Photo tagging capability introduced. June 20, 2013: Videos introduced. December 12, 2013: Instagram Direct was introduced. Back in 2013, the 15-second video feature was introduced, giving birth to later features like Stories and Reels. When did Instagram make the leap to become a marketing powerhouse?

Transform 98

Transform Marketers Marketing Analytics 98