Martech

OCTOBER 31, 2024

“It is a really effective channel across the widest ranges of demographics and product verticals,” he said. Additionally, it’s a channel that works across “just about any product or vertical,” said Fink, naming apparel, financial services, insurance, automotive, home goods and services as examples.

Direct Mail 135

Direct Mail Retail Gen Z Marketers 135

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands.

Customer 76

Customer Transform Entertainment Real Estate 76

SmartBrief - Marketing

JULY 16, 2024

In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries. But times were changing.

Retail 116

Retail Advertising Advertisers Branding 116

SMEI

JANUARY 25, 2023

Many companies use their campaigns to educate their customers on the importance of taking action against climate change. For example, Patagonia launched an ad campaign in 2019 with the goal of encouraging customers to reduce their carbon footprint and purchase sustainable products.

Education 303

Education Energy Non-Profit Marketers 303

Adobe Experience Cloud Blog

JANUARY 5, 2015

As a marketer, I long for the day when all of my customers are active. I dream of my customers being excited. A recent McKinsey & Company global survey found that the ability to create sustainable and engaging customer relationships is the top priority for CMOs. Customer Activation!

Customer 134

Customer eBook Thought Leadership Market Trends 134

Martech

AUGUST 4, 2022

At the time, they were hindered by a clunky email marketing platform that made it difficult to customize messaging and nearly impossible to align the brand’s aesthetic which was inspired by a rich history of beautifully designed print magazines. I would love to do a handful of emails about product launches among people in our community. “I

Customer 122

Customer Entertainment Food Email Marketing 122

Adobe Experience Cloud Blog

JULY 31, 2014

In an April 2014 study, Flurry found that the average American spends 162 minutes on their mobile device daily, 86% of which is spent in apps. In previous blog posts and presentations, I’ve discussed why marketers should embrace and extend technology , building continuous, relevant, and personalized relationships with their customers.

Customer 134

Customer Thought Leadership Health eCommerce 134

Hubspot Marketing

JULY 22, 2024

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. Your company profile would show your company's beginnings and why you continue to serve customers. Describe the products and services you offer.

Fashion 106

Fashion Energy Price Product 106

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. OpenAI also offers custom GPTsversions of ChatGPT that perform specific tasks using personalized prompts. For example, you could create a custom GPT to edit written content to reflect your brand voice.

Transform 114

Transform User-Generated Manufacturing eCommerce 114

Adobe Experience Cloud Blog

DECEMBER 27, 2016

There are plenty of creative ways for marketers to leverage the holiday season to drive their business objectives across the customer lifecycle –gaining mindshare, acquiring new customers, retaining and selling more to existing customers, and bolstering loyalty. Engagement. Conversion/Purchase. Retention/Loyalty.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Hubspot Marketing

JANUARY 19, 2023

Picture this: a popular social media influencer posts a video raving about your product, mobilizing millions of their followers to begin purchasing it. Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community. Sounds like a dream, right?

Product 133

Product Branding Place Customer 133

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Besides ecommerce sales growth, retail bots bridge the gap between online and offline interactions, improve customer satisfaction, and contribute to higher in-store sales. billion USD. What is a retail bot?

Retail 114

Retail Customer eCommerce Shipping 114

Adobe Experience Cloud Blog

DECEMBER 29, 2014

Tumblr’s “year in review” is a cool collection that showcases the ‘best of’ each category that was blogged and reblogged in 2014. But, if that’s not the story you want to tell about your year, the application allows and encourages you to customize it. Drive Engagement.

User-Generated 134

User-Generated Thought Leadership Promotion Digital Marketing 134

Adobe Experience Cloud Blog

MAY 13, 2015

Author: Steve Sloan With much discussion about mobile marketing and a raft of product announcements here at Marketo, I would like to provide a peek behind the curtain of our mobile journey and welcome our newest team members. There were numerous insights that came out of those meetings and from our own customer research. The Vessel.io

Thought Leadership 134

Thought Leadership User-Generated Marketers Marketing 134

Hubspot Marketing

JULY 31, 2018

In 2017, Home Depot took it a step further -- now, you can also use their app to check out how objects like patio furniture, faucets, and other products look in your home. In the interest of convenience and comfortability, Timberland created a virtual fitting room in Moktow Gallery in 2014. Image courtesy of TheVerge.com.

Shoppers 145

Shoppers Marketers Marketing Food 145

Martech

MARCH 23, 2023

The screens display life-sized presenters and products, either live or on a video loop. Since 2014, ARHT has been supporting holographic presentations at live events and for internal use in mostly B2B use cases. Touchscreens in-store allow shoppers to select videos about specific products. CAPSULE in-store product demonstration.

Retail 122

Retail Shoppers B2C Manufacturing 122

Adobe Experience Cloud Blog

DECEMBER 10, 2014

For its 2014 holiday campaign, Kate Spade created a clickable video featuring Anna Kendrick (and an incredibly adorable dog) called “The Waiting Game.” Kmart is shaking things up (literally) in 2014 with the return of their Joe Boxers holiday campaign. 1) Memorable, Interactive Video: Kate Spade. 4) Surprise and Delight: WestJet.

Thought Leadership 134

Thought Leadership Promotion Branding Product 134

Adobe Experience Cloud Blog

JUNE 8, 2018

But it’s his catch-phrase that I’m interested in here—the seven-word tagline to all of his advertising: “An educated consumer is our best customer. I’d say the concept is a perfect fit for marketing today when it is all about the customer. Another phrase that has stuck with me comes from circa 2014, and it’s about Red Bull.

Branding 134

Branding Non-Profit Education Entertainment 134

Adobe Experience Cloud Blog

JUNE 1, 2015

Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). Customer Journey. Let’s face it—mobile is the primary channel now.

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertising 134

Adobe Experience Cloud Blog

JANUARY 26, 2015

Organizations large and small are adopting more marketing technology to identify, engage, acquire and manage their prospects and customers. In the last year, there has been a swarm of marketing companies advertising their products and services to drivers and passengers. Lifecycle Marketing/Customer Success.

Thought Leadership 134

Thought Leadership Energy Customer Journey Analytics 134

The CMO Survey

FEBRUARY 26, 2020

Spending on the customer experience has increased 71% over the last three years from 8.9% For those marketers willing to take a stance, the most popular action is to allow employees to speak out on political issues followed by making changes to products and services. persons in February 2014 to 3.1 of marketing budgets to 15.2%

CMO 130

CMO Retail Price New Markets 130

Adobe Experience Cloud Blog

JULY 21, 2015

Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world. Are these stats relevant or even reliable?

Thought Leadership 134

Thought Leadership Place Communications Digital Marketing 134

Adobe Experience Cloud Blog

JUNE 25, 2014

Zappos recently launched an online customer service marketing program central to the hashtag #AskZappos. The campaign allows customers to seek out products by curating photos using the designated hashtag. In return, they receive real-time responses from Zappos, who tracks down the product for the customer.

Branding 134

Branding Thought Leadership Millennials User-Generated 134

Hubspot Marketing

JUNE 10, 2022

They don’t know the product. They simply don’t know what a product can or can’t do, so they stretch the truth about its capabilities. They want to build a relationship with the customer. Thus, they tickle the ears of the customer because they want them to like them enough to make a purchase. To make more money.

Product 144

Product Customer Management Branding 144

Neil Patel

JULY 8, 2021

Far from just a customer-facing app, it has a lot to offer e-commerce companies. However, to give a brief overview, BrickSeek started out in 2014 as a web application enabling LEGO collectors to track down popular sets online and in-store. Wouldn’t you love to know: How much of a certain product your biggest rivals have in stock?

Retail 145

Retail Price Transform Manufacturing 145

Adobe Experience Cloud Blog

MAY 7, 2015

Engagement marketing isn’t just about convincing customers to buy your company’s products and services—it’s about listening to what your customers are talking about and being a part of the conversation, whether it’s directly related to your product or not. Understanding Your Customers.

Thought Leadership 134

Thought Leadership Place Product Customer 134

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Don’t believe us? Not bad for a year’s work, right? Twitter Statistics.

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Hubspot Marketing

JULY 6, 2018

Negative and positive feedback loops are used to draw attention to significant product or company issues. These feedback loops use customer or employee complaints to create long-term product or workplace solutions. Feedback loop definition. The Definition of a Negative Feedback Loop. Negative Feedback Loop Examples.

Non-Profit 144

Non-Profit Retail Food Price 144

Martech

NOVEMBER 10, 2022

retail sites, 100 million SKUs and 18 product categories. YoY drop in electronics prices is the largest seen for the category since Adobe started tracking online prices in 2014. Dig deeper: 5 tips for building customer trust during the supply chain crisis. This despite inflation and talk of a recession. Why we care.

Price 122

Price Food Retail eCommerce 122

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Hubspot Marketing

MAY 1, 2017

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. Creepy -- or great marketing? 1) Target. The Takeaway.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Search Engine Land

JANUARY 13, 2023

2016: The new features: more competitive insights and benchmarking, customizable ad group and keyword bids, a new source for keyword suggestions and time range customization up to 24 months for keyword search volume. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Hootsuite

APRIL 14, 2021

It can help you connect with your customers and support them with immediate, personalized customer service. Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. Elevate your customer service.

Communications 145

Communications Entertainment eCommerce Management 145

Hubspot Marketing

FEBRUARY 14, 2019

There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. Need further convincing? Plus, I liked the free snacks. What is relationship marketing? which is why they work.

Food 145

Food Customer loyalty Marketers Marketing 145

Neil Patel

JANUARY 27, 2021

They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. In 2014, social media was becoming the place to post your content. Not anymore.

Content Marketing 145

Content Marketing Marketers Marketing B2C 145

Adobe Experience Cloud Blog

DECEMBER 17, 2014

But events that only cater to the latest product features from sponsors and vendors simply won’t cut it anymore. Marketers today (and really, all customers) want to be impressed by big, bold ideas, actionable takeaways and have space to connect with each other. Or a personal favorite from 2014? Let us know!

Thought Leadership 134

Thought Leadership Event Marketing CRM Marketers 134

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. Google Link Removal Requests Climb To 345 Million In 2014. 2014: The tool was refined to give advertisers performance benchmarks within their own industries. in the past month (10.4%

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114