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5 key trends we’re seeing in B2B marketing

Martech

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

eCommerce 135
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New horizons for data-driven direct mail marketing

Martech

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. ” That’s essentially the theory behind Sendoso’s offering : a personalized gifting automation platform, primarily for B2B marketers.

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Are Marketers More or Less Productive in the Office? [New Data]

Hubspot Marketing

Change is always tiring to a degree, but thankfully, marketers are resilient to change because it's inherent to what we do. I feel like I've lived nine lives as a marketer: unpaid intern, salaried in-office employee, hybrid worker, remote contractor. Where are other marketers most productive? Here's what they had to say.

Product 119
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60 social media statistics marketers need to know in 2025

Hootsuite

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. 63% of U.S.

Gen Z 110
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How Marketers Can Play an Essential Role in Climate Change Education

SMEI

If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. After all, working with bad actors (i.e.,

Education 303
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Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]

Hubspot Marketing

If youve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Email marketing requires a lot of attention to detail, which is why we put together an email planning template that removes the guesswork and helps set your email campaign up for success.

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China leads the world in generative AI use

Martech

To get a clearer understanding of the results, we spoke with Jonathan Moran, head of martech solutions marketing at SAS. China is leading the way from a patent perspective when it comes to generative AI with more than 38,000 filed between 2014 and 2023. But what is meant by full implementation? Strategic deployment.

Transform 144